1851

Data is extremely valuable in creating an approach to your marketing. Without data, you are most likely operating blindly &ndash; throwing out a ton of ideas that may or may not stick with success that&rsquo;s most likely judged by the eyes and gut versus the facts.

In restaurant marketing, 40 percent of first-time guests will come back if the service and operations are great. When they return, 42 percent of second-time visitors will come back again if the experience is consistent. The number then climbs drastically to 70 percent of third-time visitors returning for more.

What does that mean?

First, even if you get everything right &ndash; in a super competitive restaurant world where options are limitless and customers don&rsquo;t care about your brand, but rather their time, money and the simplicity of experience &ndash; those customers may not come back any time soon.

And then, even if you nail things again, only 42 percent are coming back.

But then, the magic happens. A giant percentage of those folks become loyal. They will come back, and they will come back often. So, three is the magic number.

We are marketing for three experiences; not one. Therefore, that ad you placed once to see if it works, won&rsquo;t, and that Facebook campaign that you spent a few hundred dollars on and made you feel frustrated didn&rsquo;t show you the right data. If you mess up in the restaurant, good luck &ndash; the list goes on.

Some have said the rule is four visits, some more, some less. If you start to dive into your own data first, then your marketing can be much more productive.

We once booked a client on Fox &amp; Friends for three straight days. The show was filmed, almost entirely, from their set that we built. After, I asked the head of marketing for their opinions on how things went. The response was, &ldquo;I don&rsquo;t think our sales went up.&rdquo;

Well, perhaps sales didn&rsquo;t go down. Perhaps we saved sales those days. Perhaps that moment created a bump in new customers.

I asked how they knew.

They said their gut.

Why trust your gut when you can trust real data?

Data one, marketing two.

Who is your target? Where do they live? What do they do? Where do they play?

Who came into your restaurant today? Do you know where they live? Do you have their email address? Can you push them to come more?

Are you leveraging drip campaigns that create triggers based on the last action? Do you know your customer?

Brands spend way too much on marketing without looking at specific data. Your opportunity is in asking the right questions and following the answers up with smart, data-driven marketing. With data, though, the gut is removed. So remember, you may not like the answer, but with an answer, you have an opportunity to change. And with an opportunity to change you can turn 40s into 42s into 70s.

40, 42, 70: The Most Important Numbers for Marketing

1851 Franchise

Your opportunity is in asking the right questions and following the answers up with smart, data-driven marketing.

40-42-70-the-most-important-numbers-for-marketing

TruBlue Home Service Ally

TruBlue Franchisees Champion Fall Prevention To Keep Seniors Safe at Home

trublue-franchisees-champion-fall-prevention-to-keep-seniors-safe-at-home

Pet Wants

FOX Reno: Summer Pet Safety With Pet Wants of Sparks

fox-summer-pet-safety-with-pet-wants-sparks

Workout Anytime

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

workout-anytime-teams-up-with-viral-baseball-star-kyle-kj-jackson-to-inspire-fitness-journeys-nationwide

Sola Salons

1851 Franchise Deep Dive graphic with Sola Salons logo

Sola Salons Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sola-salons-franchise-costs-fees-profit-and-data

Paris Baguette Canada

image of paris baguette cake and franchise decorations

What Canadian Franchisees Want to Know: Paris Baguette Profit Potential and Franchisee Support

paris-baguette-franchise-canada-profit-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

"Top 15 Health & Wellness Franchises" note against blue and purple background

Top 15 Health and Wellness Franchises Opportunities for 2025

top-health-and-wellness-franchises

Image of four people in a room. One, wearing an orange shirt, appears to be presenting to the others

Happinest Brands’ Comprehensive, Transparent Approach to Franchise Growth

happinest-brands-transparent-franchise-growth

Franchise Opportunities With High Success Rates - 1851 Franchise

Top Franchise Opportunities With High Success Rates

top-franchise-opportunities-with-high-success-rates

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

voodoo-brewing-franchisee-aman-kaur-prosper-texas

Franchise Deep Dive graphic with i9 Sports logo

i9 Sports Franchise Costs, Fees, Profit and Data for 2025

i9-sports-franchise-cost-fees-profit

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Franchisee Spotlight graphic with photo of Dan Ellestad and Seniors Helping Seniors logo

How This Marine Veteran Went From Military Service to Senior Care and Found His Purpose in Franchising

seniors-helping-seniors-dan-ellestad

40, 42, 70: The Most Important Numbers for Marketing

MORE STORIES LIKE THIS