1851

When pandemic lockdowns forced <a href="https://www.greatclipsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-lessons-great-clips-franchisees-learned-from-owning-and-operating-salons-in-2020-2716474" target="_blank" rel="nofollow">Great Clips</a> franchisee <a href="https://www.linkedin.com/in/james-petrowich-70950124/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-lessons-great-clips-franchisees-learned-from-owning-and-operating-salons-in-2020-2716474" target="_blank" rel="nofollow">Jim Petrowich</a> to temporarily close the bulk of his 30 salons across Indiana, Iowa and Illinois, the seasoned franchisee found himself overwhelmed and directionless for the first time in his nearly 30-year career as a <a href="https://1851franchise.com/greatclips/info">Great Clips</a> franchise owner.“You can imagine how you’d feel if you suddenly faced the need to lay off 300 people,” he said. “Thankfully, we were able to bring them all back after the mandatory shutdown. It felt like we were&nbsp; going back to square one and being forced to start our business all over again. At first, we didn’t even know the questions to ask or what to do.”But Petrowich eventually did figure it out, along with other longtime multi-unit Great Clips franchisees, with the support of their franchisor. Here are the five most important lessons they learned:<h4>Take Advantage of Support from Your Franchisor</h4>When the unexpected happens, that is when you will really find out what kind of partner your franchisor is. “Great Clips, Inc. set up communication for the entire system immediately and they took an approach that we implemented in our own organizations – being decisive, calm and positive,” said Petrowich. “They helped us to stay connected, which in turn helped franchisees who were the early re-openers share their best practices with the rest of the system. Executives communicated with franchisees almost daily via video calls, and they created an online resource center for franchisees to access tools and materials on critical topics like how to order PPE and education on PPP loan programs. It really covered anything that could be helpful as a small business owner during that time. They were even able to pivot training programs to an online format to keep our staff engaged while the salons were closed. It was truly outstanding.“As a small business owner, I have never been so grateful to be part of a franchise system,” he said. “I knew that Great Clips, Inc. had my back and was doing everything in their power to get my doors open, and they communicated that to us nearly every day.”<h4>Communicate Regularly with Fellow Franchisees</h4>Petrowich and other local franchisees set up a weekly hour-long phone call every Thursday to share information and swap ideas.“Coming up with local solutions and knowing you’re not alone really made a big difference,” he said. “For example, we worked through the PPP loan paperwork together, which was extremely helpful. Everyone seemed to have an area of expertise and resourcefulness they could share — someone found masks, another found hand sanitizer — so we were really able to support each other for a whole year by sharing information.”<h4>Engage Regularly with Staff</h4>For Great Clips franchisee John Kellet, whose 12 salons in Ontario, Canada have faced three lockdowns and are still under capacity restrictions, setting up a Monday morning conference call with his management team was critical.“I wanted them to know the company was okay and that we were going to survive,” Kellet said. “I also wanted them to be able to discuss health and safety concerns they had regarding reopening. I think because of those weekly calls, by-and-large everyone felt very comfortable when we were able to return to the salons.”According to Kellet, the weekly calls also gave his team the opportunity to come up with innovative strategies, like opening a half hour early and staying open a half hour later when the salons reopened. “With customers holding off on haircuts for many months, there was a lot of pent-up demand,” Kellet said. “By staying open an additional hour, we were able to accommodate a lot more customers, which was reflected in our bottom line.”<h4>Lead with Positivity</h4>Salt Lake City-based Great Clips franchisee Carolin Cady said keeping a positive attitude was the key to keeping her staff’s morale up.“As a leader, it’s important to alleviate fear by example,” she said. “While wearing masks all day wasn’t ideal, by positioning it as a way to get back to normal business operations, they can understand. No one likes change, but it’s important to demonstrate your own ability to adapt while also offering emotional support.”<h4>Embrace Technology</h4>Denver-based Great Clips franchisee <a href="https://www.linkedin.com/in/wincady/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-lessons-great-clips-franchisees-learned-from-owning-and-operating-salons-in-2020-2716474" target="_blank" rel="nofollow">Win Cady</a>, who owns 17 Great Clips salons with his Salt Lake City-based sister Carolin, set up a staff group text that not only improved internal communications during a rapidly changing climate, it also helped stylists find other stylists to cover their shifts during times when the salons were open but schools were closed.“We would slot people in and pay them a bonus and even cover their mileage,” Win said. “It helped them out, and it helped us out too.”Even after 40 years in the hair cutting business, Great Clips, Inc. as the franchisor the is not only fully supportive of its franchisees, it’s also open to their ideas, needs and lessons learned during COVID, said Great Clips, Inc. director of franchise development <a href="https://1851franchise.com/frandev-players-beth-nilssen-director-of-franchise-development-at-great-clips-2714985">Beth Nilssen</a>. “We value the feedback of our large network of franchisees,” Nilssen said. “The pandemic brought many challenges, but we’re proud of our franchisee’s ability to adapt, innovate and help each other out during unprecedented times.&nbsp; And we’re here to help them as they move forward.”The total investment to open a Great Clips salon ranges from $146,750 to $302,400. For more information, visit<a href="https://www.greatclipsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-lessons-great-clips-franchisees-learned-from-owning-and-operating-salons-in-2020-2716474" target="_blank" rel="nofollow"> https://www.greatclipsfranchise.com/</a>.

5 Lessons Great Clips Franchisees Learned From Owning and Operating Salons in 2020

1851 Franchise

Even for these experienced franchise owners, running a hair salon during a pandemic was an unprecedented challenge. Here’s what they learned.

5-lessons-great-clips-franchisees-learned-from-owning-and-operating-salons-in-2020

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

5 Lessons Great Clips Franchisees Learned From Owning and Operating Salons in 2020

MORE STORIES LIKE THIS