Transparency in Franchising: My Experience Buying a BooXkeeping Franchise

BooXkeeping, the emerging franchise that offers online bookkeeping services to small and medium-sized businesses, is transforming the industry. BooXkeeping has prioritized transparency and support for the franchise partners who are the face of its model that puts the human aspects of bookkeeping front and center in client relationships.

"It's about humanization," said Elena Emma, co-founder of BooXkeeping. "We work through finance in a very particular way, considering the personal feelings and crises that startup owners face. It is a big shift going from being an employee to being self-employed as a franchisee.”

Daniela Robledo, a franchise owner with the brand, explained how the BooXkeeping team supported her in making the transition to business ownership.

After working with several multinational brands in Buenos Aires, Argentina, for 25 years, Robledo stepped away from her corporate role to support her sister in her small business. She crunched the numbers, made a plan and helped the business triple its revenue. When she saw the results of her hard work and talent, Robledo began to consider moving into accounting full time. She returned to school to earn a second degree. Armed with a new education, Robledo pursued ownership with BooXkeeping to start her journey as an entrepreneur in the United States.

“One of the main reasons I decided to go with a franchise rather than another business is because we have a lot of support,” said Robledo. “We have our weekly meeting where the franchisor supports us and helps us to start and grow our businesses. I haven’t even been in business for a year, and we’re already doing well. I’m very happy.”

All of BooXkeeping’s support is covered by the modest initial investment — a range as low as $33,842 to $69,842. With this, local owners unlock access to the BooXkeeping Network Portal, BooXkeeping University training sessions, a dedicated phone number and email address, the BooXAccess bundle of software applications and office tools, and ongoing support from the franchisor.

“The cost was very clear; I knew how much it was going to cost for me to start my business,” said Robledo. “It was a learning process to get launched, but both sides worked to improve. The franchisor was able to listen to us and learn what we were dealing with, and they started making changes to help us and make an even better process. I think the fact that they were able to listen to us and take care of the challenges is a really important point.”

Now, Robledo has unlocked the world of flexible, supportive bookkeeping with the BooXkeeping team behind her, and she finds great fulfillment in the work she does. By working for multinational brands for decades, she got an inside look at the sheer amount of strategy and support that major global brands have access to, and her perspective as a BooXkeeping owner allows her to support other small-to-medium business owners in a similar way.

"I'm passionate about helping business owners grow by providing them with the tools to understand their numbers, forecast effectively, and make informed decisions, just like multinational companies do," she explained. “Many small and medium-sized business owners lack this level of support, which is typically expensive to obtain. With my background, I can help them comprehend marketing, sales, and operational processes, giving them a sense of security in their decisions. I'm more than just a bookkeeper; it's essential to me to leverage my experience to offer a new level of support to fellow business owners.”

BooXkeeping is proud of the interpersonal impacts it makes with clients, but it also recognizes that franchisees need to be profitable. With an average gross revenue of $530,460 per year and a gross profit of $251,896, as disclosed in its 2024 Franchise Disclosure Document’s Item 19, BooXkeeping has proven the strength of its model in the growing industry.

“For franchisees looking to invest now, I think it’s a great decision,” said Robledo. “When you get into a franchise at this stage, you have an opportunity to develop the relationship, and the franchisor can hear your needs. On the operational side, they help us with how to become a bookkeeper and how to do sales. But on the personal side, we also celebrate each other’s wins and support each other through challenges. BooXkeeping is growing, and joining the team at this stage allows you to work with a very human, personal team while still having access to all of that support.”

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/booxkeeping.