1851

Facebook is losing some of its younger audience to another platform. According to a <a href="http://adage.com/article/digital/facebook-sees-gen-z-audience-slipping-snapchat/312330/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ad-age-facebook-sees-its-gen-z-audience-slipping-away-to-snapchat-2705535" target="_blank" rel="nofollow">new report from eMarketer and a&nbsp;recent article in Ad Age</a>, Facebook is expected to lose users for the first time this year by 5.6 percent in the 18-to-24-year old group. While Facebook owns Instagram&ndash;a more youthful platform&ndash;it isn&rsquo;t adding users in the 12-to 24-year-old range as quickly as Snapchat is, and not nearly as many either.

&quot;It&#39;s not surprising based on the data I&#39;ve seen,&quot; said&nbsp;Brian Wieser, an analyst at Pivotal Research. &quot;Facebook has a user and usage problem, certainly, but like TV it&#39;s a &#39;least-bad alternative&#39; for many marketers.&quot;

Facebook also reports that the number of daily users in North America has decreased and they are spending 50 million fewer minutes a day on the platform. Despite this, Facebook is growing with an older audience&ndash;the over 65 age group is its fastest-growing group. Brands looking to target a younger or older audience should keep this data in mind for planning social media strategies in 2018 and beyond.

<a href="http://adage.com/article/digital/facebook-sees-gen-z-audience-slipping-snapchat/312330/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ad-age-facebook-sees-its-gen-z-audience-slipping-away-to-snapchat-2705535" target="_blank" rel="nofollow">Click here to read the full article</a>.

facebook losing younger users to snapchat

Ad Age: Facebook Sees Its Gen Z Audience Slipping Away to Snapchat

1851 Franchise

Facebook sees its younger audience leaving the platform while its oldest group grows.


ad-age-facebook-sees-its-gen-z-audience-slipping-away-to-snapchat

KidStrong Franchising, LLC

KidStrong Franchise - Franchisee Spotlight - Jessica and Bobby Montoya - 1851 Franchise

Former Orangetheory Regional Manager and Licensed Counselor, Grow KidStrong Franchise, Empowering Youth in Albuquerque, New Mexico

kidstrong-franchise-albuquerque-montoya

Wild Bill's Craft Beverage Company

Wild Bill's Franchise - Top 10 Reasons To Invest - 1851 Franchise

The Top 10 Reasons To Invest in Wild Bill’s Craft Beverage Co.

wild-bills-franchise-10-reasons-to-invest

KidStrong Franchising - Why Michael Reyes Walked Away from a High-Powered Sales Career - 1851

Why Michael Reyes Walked Away from a High-Powered Sales Career to Build KidStrong Centers

kidstrong-franchise-michael-reyes

Keke's Breakfast Cafe

Keke's Breakfast Cafe Franchise - Target Market Raleigh/Durham - 1851 Franchise

Opportunity Is Served: Keke’s Breakfast Cafe Seeks to Expand Into Raleigh-Durham with Local Franchise Partners

kekes-breakfast-cafe-franchise-expansion-raleigh-durham

Mosquito Squad Plus

Buzz-Free Growth: How Mosquito Squad Helps Franchisees Scale Faster with a Royalty-Free First Year

buzz-free-growth-how-mosquito-squad-helps-franchisees-scale-faster-with-a-royalty-free-first-year

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Top Education Franchises To Consider for 2025 - 1851 Franchise

Ad Age: Facebook Sees Its Gen Z Audience Slipping Away to Snapchat

MORE STORIES LIKE THIS