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The Eagles weren&rsquo;t the only winners who left the Super Bowl on Sunday&mdash;brands like Tide, Mountain Dew and Amazon also won when it comes to who created the best ad. But just because the Super Bowl is over doesn&rsquo;t mean that other brands and franchisors can&rsquo;t learn from their success. That&rsquo;s why <a href="http://www.adweek.com/brand-marketing/here-are-the-3-biggest-trends-of-the-super-bowl/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-here-are-the-3-big-trends-that-ruled-this-years-super-bowl-ads-2705448" target="_blank" rel="nofollow" target="_blank">Adweek rounded up three trends that stood out during this year&rsquo;s Super Bowl ads</a>.

One trend that resonated well with consumers is humor. Amazon, Bud Light and even Tourism Australia were all able to great strong light-hearted spots. Altruistic ads are another category that stood out during the big game&mdash;T-Mobile, Verizon and Budweiser all used their ad spots to make a statement about a larger issue like equality, water or disaster relief efforts. Lastly, multiple ad spots seemed to win the night. And in today&rsquo;s digital-centric move, the decision to run multiple campaigns during the Super Bowl is a trend that&rsquo;s likely to stick around.

Rachel Spiegelman, CEO of the Los Angeles-based creative shop Pitch, told Adweek, &ldquo;Rote repetition is important now more than ever. Stats for how consumers multitask while watching TV have hit new heights, and during the Super Bowl, those figured increase [times 10] in nature because of increased social activity.&rdquo;

For franchise brands, these three Super Bowl ad trends highlight the direction in which marketing is moving going forward. As franchisors create their next campaigns&mdash;whether or not they&rsquo;re going to be aired during a Super Bowl-sized event&mdash;it&rsquo;s important to keep your cause and sense of humor in mind while also focusing on consumer attention spans. By adding in these winning elements, franchisors will have a better chance of connecting with not just consumers, but also prospective local owners.

<a href="http://www.adweek.com/brand-marketing/here-are-the-3-biggest-trends-of-the-super-bowl/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-here-are-the-3-big-trends-that-ruled-this-years-super-bowl-ads-2705448" target="_blank" rel="nofollow" target="_blank">To read the original article, click here</a>.

Adweek: Here Are the 3 Big Trends that Ruled This Year’s Super Bowl Ads

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