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<p style=" 12pt; background: white;"><span style="color: #222222;">Better known as the bassist and singer for foundational Chicago punk band <a href="http://epitaph.com/artists/the-lawrence-arms?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-meet-the-twisted-brilliant-copywriter-behind-twitters-nihilist-arbys-2301" target="_blank" rel="nofollow" target="_blank">The Lawrence Arms</a>, Brendan Kelly has remained something of a local celebrity. Recently, his renown far surpassed the confines of dingy rock clubs and record stores across the country with the grand reveal of an unexpected side project: Waxing philosophical on the death, decay and aimlessness as <a href="https://twitter.com/nihilist_arbys?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-meet-the-twisted-brilliant-copywriter-behind-twitters-nihilist-arbys-2301" target="_blank" rel="nofollow" target="_blank">Nihilistic Arby&#8217;s</a>.</span></p><div><span style="color: #222222;">An outlet for Kelly&#8217;s witticisms and absurdist humor, the parody account has garnered an enormous following since its creation eight months ago. Channeling his own experiences as an advertising copywriter and ruminating over the tedium and toil that surely plague the social media wiz of Arby&#8217;s, Kelly was struck with a diabolical idea.</span></div>
<p style=" 12pt; background: white;"><span style="color: #333333; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; initial; ">&#8220;Kelly said he began thinking about how funny it would be if a social media manager for a restaurant chain &#8216;just lost it, after sending out yet another tweet about something [inane] like a new dipping sauce,&#8217;&#8221; according to Adweek.</span></p>
<p style=" 12pt; background: white;"><span style="color: #333333; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; initial; ">And so began Kelly&#8217;s time moonlighting as a morose brand rep careening down the brink of insanity toward a black hole of existential dread and decay. Never has the impending doom of humanity been so hysterical. See evidence below.&nbsp;</span></p>
<div>&nbsp;</div>
<blockquote class="twitter-tweet" lang="en"><p lang="en" dir="ltr">Arbys for lunch
Arbys for dinner
In this fetid hellscape
There are no winners
Arbys tomorrow
Arbys today
Nothing's certain
But death &amp; decay</p>&#8212; Nihilist Arby's (@nihilist_arbys) <a href="https://twitter.com/nihilist_arbys/status/632663168750215168?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-meet-the-twisted-brilliant-copywriter-behind-twitters-nihilist-arbys-2301" target="_blank" rel="nofollow">August 15, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p lang="en" dir="ltr">Arbys puts its pants on in the morning just like you: paralyzed by creeping dread as we speed ever closer towards inevitable doom. Eat arbys</p>&#8212; Nihilist Arby's (@nihilist_arbys) <a href="https://twitter.com/nihilist_arbys/status/631169918554275840?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-meet-the-twisted-brilliant-copywriter-behind-twitters-nihilist-arbys-2301" target="_blank" rel="nofollow">August 11, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p lang="en" dir="ltr">Honey, I need to eat
Well, there's food at this rest area
...
Oh, it's just arbys
Whatever. I'm starving

Arbys: whatever. You're starving</p>&#8212; Nihilist Arby's (@nihilist_arbys) <a href="https://twitter.com/nihilist_arbys/status/628363827688644608?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-meet-the-twisted-brilliant-copywriter-behind-twitters-nihilist-arbys-2301" target="_blank" rel="nofollow">August 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<p style="background: white;">&nbsp;<br /><span style="color: #222222;">Click </span><a href="http://www.adweek.com/news/technology/true-story-behind-twitter-sensation-nihilist-arbys-every-marketer-should-read-166362?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-meet-the-twisted-brilliant-copywriter-behind-twitters-nihilist-arbys-2301" target="_blank" rel="nofollow" target="_blank">here</a><span style="color: #222222;"> to read the original story. Or don&#8217;t. We&#8217;re all just insignificant iotas in a vacuum of space and time anyways.</span></p>

1851 Franchise

Lawrence Arm and Twitter troll Brendan Kelly revealed as mastermind behind sensational parody Twitter account.

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