1851

Growing up in Michigan, Amy Moore and her family always loved backyard bird feeding. “As youngsters, it was always part of our regular routine,” said Moore, who recently stepped into her new position as<a href="https://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=amy-moore-is-wild-birds-unlimiteds-new-vice-president-of-retail-concepts-2712356" target="_blank" rel="nofollow"> Wild Birds Unlimited’s</a> Vice President of Retail Concepts. Moore has worked with the brand since 1994 when she accepted a position as a field consultant, but her history with<a href="https://1851franchise.com/wildbirdsunlimited"> Wild Birds Unlimited</a> goes much further back.As her four children grew up, Moore’s mother, Rose Zack, was looking to transition from being a full-time stay-at-home mom to reentering the workforce. Rose came across a local Wild Birds Unlimited store and took a part-time job as a sales associate. Then, an opportunity arose. That same local Wild Birds Unlimited came up for sale, and Moore’s family purchased it with the intention of her mother acting as primary operator. Amy also worked in the store doing everything from stocking, sales and selecting and buying merchandise for the store.&nbsp;While earning her degree in Marketing from Michigan State, Moore was also learning valuable life lessons from her mother. “It was incredible to be able to look up to her as a mentor and watch her successfully operate a business,” said Moore.In 1994, a job opportunity came up with Wild Birds Unlimited as a field consultant, and Moore jumped at the chance to be a part of the brand. She traveled to Indianapolis to meet with CEO Jim Carpenter and his wife Nancy, interviewed for the position and joined the team as one of two field consultants in the U.S. “I really got to see a lot of the U.S. and Canada in that position and worked very closely with a lot of owners,” said Moore. “Eventually, I narrowed my scope to focus more on new owners in training, and then I was promoted to Director of Retail Operations where I had the privilege to manage the business coach support team.&nbsp; Their primary role was to deliver ongoing support to our franchisees via ongoing communication and site visits. ”As Vice President of Retail Concepts, Moore will use her decades of experience to evaluate how the Wild Birds Unlimited franchise organization operates. “We really have two groups of customers we need to support and understand—the franchisees and the retail consumers,” said Moore. “My new role was created to ensure that I am part of developing and executing a retail model that evolves with our customers, and to make sure we are implementing all of the most innovative tools, products and services.”To Moore, the success of the retail model all hinges on the support that Wild Birds Unlimited offers its franchisees. “For the retail model to work and be successful, it has to make sense for our franchisees. The overarching goal is growth from existing and new franchisees to make sure they’re becoming even more profitable,” said Moore. “We have a lot of incredible initiatives that we are rolling out that will positively benefit both of our customers and keep us as leaders in the specialty retail sector.&nbsp; We have new marketing platforms that we allow us to create customers journeys and social media communications. We are rolling out a new e-commerce platform into our stores to be more convenient for our customers and implementing a new Point of Sale System that will allow us to collect data so we can study the needs of our customers.”.”Another one of Moore’s biggest initiatives is to get each store up to brand standards in terms of color specs, fixtures and inventory. All of the changes being implemented are based on direct customer feedback&nbsp; “We have a very extensive customer survey tool and platform that can tell us if are we delivering according to our service standards” said Moore. “We’re counting smiles. We want to know if the Wild Birds Unlimited experience makes you smile.”As she moves into her new role, Moore couldn’t be more grateful for the team of leaders who have guided and shaped her career along the way. “The main reason I am in the position I am in now is thanks to an incredible group of mentors, my mom being one of those and many of our owners as well,” said Moore. “Our<a href="https://1851franchise.com/wildbirdsunlimited/how-a-people-first-mentality-has-helped-pat-perkinson-propel-wild-birds-unlimited-forward-12089"> COO Pat Perkinson</a> has also been a great role model, and my previous retail operations team really pushed me and was a great asset.<a href="https://1851franchise.com/wildbirdsunlimited/franchise-development-leaders-wild-birds-unlimiteds-paul-pickett-2711129"> Chief Development Officer Paul Pickett</a> has also been a huge advocate, friend and mentor that has helped me along the way. I am fortunate that I have been with a company for 26 years that continues to keep me challenged, excited to come to work each day and proud to be a part of this incredible organization.”

Amy Moore is Wild Birds Unlimited’s New Vice President of Retail Concepts

1851 Franchise

The lifelong bird-lover moved up the ranks with Wild Birds Unlimited since joining the brand as a field consultant in 1994.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

amy-moore-is-wild-birds-unlimiteds-new-vice-president-of-retail-concepts

Sola Salons

Sola Salons Eyes Southern Connecticut for Strategic Franchise Expansion

sola-salons-eyes-southern-connecticut-for-strategic-franchise-expansion

Woodhouse Spas

Photo of exterior of Woodhouse Spa location with people walking around outside

Woodhouse Spas: A Recession-Resistant Franchise Opportunity With Unmatched Support

woodhouse-spas-recession-resistant-franchise-opportunity

Sylvan Learning

Pasadena Weekly: Sylvan Learning Pasadena Offers Free Tutoring for Students Impacted by Local Fires

sylvan-learning-pasadena-free-tutoring-fire-support

BIGGBY COFFEE

BIGGBY® COFFEE Names Erin Kaylor as President, Reinforcing People-First Vision

BIGGBY® COFFEE Names Erin Kaylor as President, Reinforcing People-First Vision and Growth-Focused Future

biggby-coffee-names-erin-kaylor-president

Workout Anytime

Design with Workout Anytime logo and photo of Larry Brayman

Workout Anytime Welcomes Larry Brayman as Chief Marketing Officer, Strengthening Leadership Team Amid Growth Surge

workout-anytime-larry-brayman-cmo

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Photo of powerlifter, wearing red singlet and white socks, preparing to deadlift

The 5 Business and Life Lessons I Learned from Powerlifting

the-5-business-and-life-lessons-i-learned-from-powerlifting

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

Consulting and Development | Big Sky Franchise Team — Emerging Leaders in Franchise Support

Big Sky Franchise Team: Expert Consulting for Scalable Growth

consulting-and-development-big-sky-franchise-team-emerging-leaders-in-franchise-support

Emerging Leaders in Franchise Support: 1851 Supplier Highlights

Emerging Leaders in Franchise Support: List of Franchise Suppliers

emerging-leaders-in-franchise-support

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchise Success Stories: Inspiring Tales from the Front Lines

franchise-success-stories

Image of building outline hovering over person's hand

How To Choose the Right Franchise: A Step-by-Step Guide to Success

how-to-choose-the-right-franchise-step-by-step

Most Profitable Restaurant Franchises To Own in 2025 - 1851 Franchise

The Most Profitable Restaurant Franchises to Own in 2025

most-profitable-restaurant-franchises-to-own

Amateur Bodybuilder and Business Partner Bring Passion for Fitness to World Gym Franchise in Fulton, New York

amateur-bodybuilder-and-business-partner-bring-passion-for-fitness-to-world-gym-franchise-in-fulton-new-york

DonutNV Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-donutnv-franchise-costs-fees-profit-and-data

Amy Moore is Wild Birds Unlimited’s New Vice President of Retail Concepts

MORE STORIES LIKE THIS