Growing a Franchise
Austin American-Statesman: “Round Rock’s the Brass Tap adding second location at Domain”
The Brass Tap, a popular bar concept franchise, expands in Texas.
After opening his first unit in Austin, Tx., Steve Sheets is set to open his second Brass Tap location at the upscale Domain Shopping Center.
From law to lager, Round Rock city attorney and Brass Tap franchisee Sheets is expanding his craft beer bar business with this second location in Austin. This new location will offer 90 to 100 craft, local and specialty brews on tap.
“The new bar will also offer a full food menu — as opposed to the small menu of bar bites at the Round Rock spot — and it’ll be three times the size as the original,” According to the Austin American-Statesman. “But Sheets emphasized that despite these changes, the Brass Tap at the Domain will remain a bar that serves great food as opposed to a restaurant that serves great beer.”
Sheets believes that this location is perfect for an upscale craft beer bar in a craft beer loving town.
“Plus, like the Round Rock bar, the Domain’s Brass Tap will offer live music—something Sheets said he noticed the Domain area doesn’t really have yet,” the Austin American-Statesman said. “The new Brass Tap will have a separate, adjacent space for a variety of acts to play in.”
Like with his first location, Steve will partner with his son in this venture and hopes to be open by the end of the year.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
