Founder of Franchise Performance Group, Joe has more than 30 years of experience and specializes in franchisee recruitment, franchise sales and franchisee performance. He is a regular presenter at IFA conferences, and has served as an instructor with the ICFE (Institute of Certified Franchise Executives). Joe is author/co-author of four books on franchising, Street Smart Franchising with Don Debolt and Deb Percival, Franchise Sales Tipping Point with Thomas Scott, Developing Peak Performing Franchisees and How to Create a Franchise Sales Breakthrough. Guaranteed.