Franchise News
Baltimore Business Journal: Philly Pretzel Factory Opening in Baltimore Area
The brand plans for more Maryland locations.
Mike Ward's entrepreneurial spirit is what led him to Philly Pretzel Factory.
Ward recently signed the lease for a location in Bel Air's Greenbrier Shopping Center off of Route 22, and has plans for a second location in Harborplace's Light Street Pavilio. He is also looking for a location in White Marsh and on the Boardwalk in Ocean City.
There are more than 150 franchised locations in the country. Philly Pretzel Factory offers franchisees two different kinds of locations, according to Tom Monaghan, Philly Pretzel Factory chief development officer.
A traditional store is typically 800 to 1,000 square feet and costs $280,000 to $300,000 to open. There is also the option of having a smaller micro store inside of a larger retailer such as Walmart. That requires an investment of about $150,000.
There are four other Philly Pretzel Factory locations in Maryland in Ijamsville, Elkton, Salisbury and Cambridge.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
