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Ben & Jerry's Debuts New Flavor: The Tonight Dough
The ice cream franchise has launched another flavor in its ever-popular celebrity line, notably spotlighting "Entertainer of the Year" Jimmy Fallon.
Ben & Jerry’s has partnered with Jimmy Fallon and NBC’s The Tonight Show to release the latest flavor in their pop culture-inspired ice cream names, fittingly named The Tonight Dough.
The festive flavor consists of chocolate and caramel ice creams with chocolate chip cookie dough, peanut butter cookie dough and a crunchy chocolate cookie swirl. The flavor reveal comes at a perfect time for the well-loved and funny late-night host; he just finished his first full season as host of The Tonight Show and was named “Entertainer of the Year" by Entertainment Weekly (as well as King of the Internet by 1851).
In true Fallon form, the funnyman will be donating all proceeds from the sales of the flavor to the non-profit organization SeriousFun Children’s Network, which provides camps and programs to children with serious illnesses and their families.
This is Fallon’s second flavor, his debut being Late Night Snack while he was host of Late Night with Jimmy Fallon. The flavor will be rolled out at franchise locations nationwide.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
