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Franchise Opportunity Deep Dive: Benjamin Franklin Plumbing offers a scalable model in a recession-resistant industry with strong training, support and brand recognition.
Benjamin Franklin Plumbing is a national network of locally owned and operated plumbing franchise locations that specialize in residential and commercial plumbing services. Known as “The Punctual Plumber,” the brand emphasizes reliability, offering 24/7 emergency service, no after-hours fees, and a signature on-time guarantee that offers customers $5 for every minute a technician is late, up to $300.
Founded in 2001 and headquartered under Benjamin Franklin Franchising, LLC, the company was inspired by Benjamin Franklin’s ideals of punctuality and integrity. Early in the 18th century, Franklin made the first recorded franchise agreement, which modern Benjamin Franklin Plumbing recognizes as its philosophical origin. Today, backed by Authority Brands, the network supports more than 350 individually owned franchises across North America, each delivering high‑quality service based on transparent pricing, rigorous technician training and Franklin‑inspired ethos.
Mission: To deliver top‑tier plumbing solutions with professional care while respecting customers’ time, upheld by an industry-leading on‑time guarantee.
Vision: To become North America’s most trusted plumbing provider — renowned for consistent punctuality, integrity and uncompromising service standards.
Unique Selling Points (USPs)
Benjamin Franklin Plumbing currently has franchising opportunities in 45 states in the U.S., as well as the District of Columbia.
Visit https://benjaminfranklinplumbingfranchise.com/available-territories/ to view an interactive map of available territories.
Initial Costs: The estimated initial investment required to begin operation of a Benjamin Franklin Plumbing franchise ranges from $143,273 to $286,702. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Franchise Fee | $43,000 | $43,000 |
| Grand Opening Marketing | $0 | $6,000 |
| Rent/Lease of Real Estate | $3,090 | $9,270 |
| Leasehold Improvements | $1,030 | $4,120 |
| Computer, Technology Systems & Software | $1,854 | $4,120 |
| Office Furniture & Equipment | $1,545 | $4,120 |
| Machinery, Tools & Equipment | $3,090 | $10,300 |
| Vehicles | $8,240 | $15,450 |
| Vehicle Upfitting | $0 | $5,150 |
| Signage for Vehicles | $0 | $8,240 |
| Office Signage | $1,030 | $5,150 |
| Travel Expenses for Training | $2,575 | $5,150 |
| Initial Vehicle Inventory | $2,575 | $8,240 |
| Insurance | $4,120 | $8,240 |
| Startup Supplies | $2,575 | $5,150 |
| Professional Fees & Licensing | $4,635 | $20,600 |
| Vehicle Registration Fees | $2,266 | $4,532 |
| Decals for Consumer Units | $309 | $515 |
| Telephone Services | $309 | $515 |
| Personal Tools for Technicians | $1,030 | $3,090 |
| Full Time GM/Operations Manager | $0 | $25,750 |
| Additional Funds (3 Months) | $60,000 | $90,000 |
Initial Franchise Fee: The initial franchise fee for a new Benjamin Franklin Plumbing location is $43,000, with an additional population fee of $0.43 for each person above 100,000 in the franchise territory. This fee is payable upon signing the franchise agreement.
Benjamin Franklin Plumbing offers discounted franchise fees for existing franchisees, as well as:
Ongoing Fees: According to the 2026 FDD, Benjamin Franklin Plumbing franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 6% of gross revenue or $1,500/month |
| Brand Fund Contribution | Gross revenue for calendar year: $5 million - $10 million: 1.25%, semi-monthly $10 million - $15 million: 1%, semi-monthly $15 million - $20 million: 0.75%, semi-monthly $20 million+: 0% |
| Local Marketing and/or Cooperative | 6% of gross revenue/month, starting three months after opening |
| Grand Opening Marketing | $6,000/month for 3 months, starting 30 days before opening |
| Technology Fee | $100/month |
ROI Potential: According to the 2026 FDD, the 86 franchisees (covering 373 territories) that operated for the entirety of FY 2025 reported the following gross revenue per territory:
| Quartile | Average | Median | High | Low |
| Top 25% (22/54) | $1,725,356 | $1,736,066 | $3,271,587 | $1,248,598 |
| 2nd Quartile (21/81) | $900,481 | $897,737 | $1,227,853 | $629,232 |
| 3rd Quartile (21/186) | $378,220 | $473,799 | $623,160 | $282,847 |
| Bottom 25% (22/52) | $162,838 | $180,555 | $254,085 | $17,658 |
| Total (86/373) | $656,635 | $610,560 | $3,271,587 | $17,658 |
Benjamin Franklin Plumbing provides comprehensive onboarding and ongoing training to help franchisees succeed both in the field and behind the scenes. New owners receive in-depth technical and business training at the brand’s state-of-the-art training facility. This includes instruction in plumbing systems and service procedures, customer experience best practices and business operations. In addition to the initial training, franchisees benefit from access to business coaches, peer mentorship and regular continuing education opportunities designed to keep them sharp in a competitive market.
Franchisees receive 24/7/365 access to expert support from a dedicated Franchise Business Consultant and a national operations team. This includes business planning, goal setting, financial benchmarking, customer experience optimization and navigating day-to-day challenges. Owners are also supported by a national call center network and local marketing coaches to streamline lead generation and customer retention.
Benjamin Franklin Plumbing equips franchisees with ServiceTitan, an advanced business technology platform that centralizes all core operations. This includes CRM and scheduling tools, inventory and invoicing systems, mobile field service apps, accounting integrations and real-time dispatching features. The brand also offers a 24/7 online marketing toolbox with customizable promotional materials, digital assets, print templates and advertising campaigns. Franchisees benefit from the purchasing power of BuyMax, a proprietary platform that delivers cost savings on equipment, supplies, fleet vehicles and more.
Benjamin Franklin plumbing does not stipulate any financial requirements other than having sufficient capital or financing to cover the franchisee fees, initial investment and ongoing costs.
Plumbing experience is not required. Candidates may be industry veterans or first-time business owners, but they must be “natural problem solvers” with a genuine passion for delivering quality service. They should be committed to strong work ethics and display the managerial aptitude necessary to oversee service technicians and daily operations.
Most franchisees are fully involved in running the business, often putting in 40 or more hours a week to stay closely connected to daily operations and team performance. As the business grows and a reliable management team is put in place, some owners may shift to a more strategic role with fewer day-to-day responsibilities, provided they remain actively engaged in key decisions and oversight.
Benjamin Franklin Plumbing offers limited in-house financing to qualified candidates. Franchisees can finance up to 75% of the initial franchise fee through a promissory note with terms of 12 to 36 months and an interest rate at 12%.
The brand also supports franchisees in pursuing third-party funding options, including SBA loans, home equity loans and rollovers for business startups. While Benjamin Franklin Plumbing does not name specific lending partners, it provides guidance to help candidates navigate the financing process.
That investment of time and energy and effort as you build the team and build the business can pay off into freedom and organizing my life to focus on my family — which is something I'm getting to do more and more of.
- Bob Evenhouse, Franchisee — Grand Rapids, Michigan
I'm good at building the team, I'm good at processes and systems — but all the other things that I'm not good at, you can rely on the Authority Brands team to really help you out.
- Jeff Hunter, Franchisee — Sherman, Texas
For more information (and videos) on these and other franchisee success stories, visit https://benjaminfranklinplumbingfranchise.com/owner-testimonials/.
The U.S. plumbing sector continues to benefit from steady demand driven by aging infrastructure, ongoing repair and replacement work, commercial construction activity and a housing stock that increasingly requires upgrades. The industry is expected to generate roughly $191.4 billion in revenue in 2026, up from about $169.8 billion in 2025, with the number of plumbing businesses approaching 129,000 nationwide. Long-term demand is also being supported by a persistent labor shortage, with more than 500,000 plumber, pipefitter and steamfitter positions needed across the country in the coming years. Employment for plumbers, pipefitters and steamfitters is projected to grow 4% through 2034, creating approximately 22,700 additional jobs as population growth, infrastructure investment and property maintenance continue to fuel demand for skilled trades professionals.
Benjamin Franklin Plumbing sets itself apart in the industry through its strong commitment to punctuality, customer satisfaction and professionalism. Known as “The Punctual Plumber,” the brand offers an on-time guarantee, 24/7 emergency service with no after-hours fees, and fully licensed, background-checked technicians. It also provides transparent pricing and backs its work with a 100% satisfaction guarantee. The combination of national brand strength and locally owned service delivers both trust and personalized care to customers.
Primary competitors include Roto-Rooter, Mr. Rooter Plumbing, ARS/Rescue Rooter, Rooter-Man and Horizon Services, along with local independent plumbing contractors and regional service providers.
To get started, complete and submit the form on the Benjamin Franklin Plumbing franchise website.
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| Benjamin Franklin Plumbing Experts Investment Range | $143,273 - $286,702 |
| No. of Units Currently Open | 350+ |
| No. of Units Expected to Open this Year | 76 |
| Royalty(%) | 6 |
| Franchise Fee | $43,000 |
| Benjamin Franklin Plumbing Experts Investment Range | $143,273 - $286,702 |
| No. of Units Currently Open | 350+ |
| No. of Units Expected to Open this Year | 76 |
| Royalty(%) | 6 |
| Franchise Fee | $43,000 |
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