1851

Big Blue Swim School, the nation’s leading <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-partners-with-shorewood-development-group-for-massive-16-unit-deal-in-chicago-and-minneapolis-st-paul-2709885" target="_blank" rel="nofollow">swim school franchise</a>, is excited to announce a new partnership with Shorewood Development Group to bring 10 new locations to Chicagoland and an additional six locations to the Minneapolis-St. Paul area.Shorewood Development Group, a Buffalo Grove, Illinois-based commercial real estate firm specializing in infill retail shopping center development, brings a wealth of relevant experience to the <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-signs-5-unit-deal-with-former-orangetheory-fitness-franchisees-to-develop-the-brand-in-denver-2709622">Big Blue Swim School franchise family</a>. Led by Louis Schriber III and Aaron Roth, SDG Swim, LLC’s 16 locations will be managed by Jeff Plazak and Rachel Chavez.“I was first introduced to <a href="http://www.1851franchise.com/bigblueswimschool">Big Blue Swim School</a> when my children attended lessons in Glenview. Being in real estate development, we knew some early investors in the brand and were intrigued,” said Schriber. “Once the Level 5 team got involved with Big Blue, we knew this was of significant interest to us and started pursuing the brand as another business to grow within our Shorewood investment model.” &nbsp;Added Roth, “My excitement about the opportunity and the brand increased after flying down to Atlanta and meeting the Level 5 team. Their energy, passion and vision for Big Blue Swim School was contagious, and made me a believer of the model, culture and future of the brand.”Like Big Blue Swim School co-founder Chris DeJong, Schriber has a long history with competitive swimming. Raised on the water in Oshkosh, Wisconsin, swimming has always been a part of his life.“Growing up both on and in the water, I recognize that not only is water safety extremely important, but also that being a skilled swimmer opens the doors to adventure and fun,” said Schriber. “As a result of always being in the water, I was a natural at swimming. I swam varsity all four years of high school and continued to swim competitively in college for the University of Wisconsin-LaCrosse.”Fast forward to 2019, and the team at Shorewood Development Group is prepared and excited to tap into its vast knowledge and network in the commercial development space to expand <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-celebrates-opening-of-north-center-location-with-ice-cream-social-on-march-16th-2709385">Big Blue Swim School’s presence throughout Chicagoland </a>and into the Twin Cities market.“We have a deep understanding of the Chicago market and are extremely well-connected here, which gives us confidence in our ability to select the ideal locations for our <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-partners-with-shorewood-development-group-for-massive-16-unit-deal-in-chicago-and-minneapolis-st-paul-2709885" target="_blank" rel="nofollow">swim schools</a>,” said Schriber. “Signing on for the exclusive rights to the remaining Chicagoland territory was critical for us to be able to be hands-on and grow our schools to both our and Big Blue’s high standards.”Thanks to Roth’s roots in Orono, Minnesota, Shorewood Development Group has a strong familiarity with the Minneapolis-St. Paul area and feel that is one of the premier markets in the Midwest for expansion. Coupled with Big Blue Swim School’s analytical ability to identify top markets, the brand’s new franchisees are well-equipped to execute.“Other than just being my home state, Minnesota is truly an amazing, thriving market full of active, family-oriented people that really focus on their kids,” said Roth. “It also doesn’t hurt that Minnesota is ‘The Land of 10,000 Lakes’ — where people love the outdoors and regularly interact with water, marking swimming a must-have skill. This makes our schools and services very important to the families in the community.”&nbsp;“Aaron and Louis both have large families, each with five children all under the age of 14. They are intimately familiar with the important role swimming plays in kids’ lives,” said Scott Thompson, Chief Development Officer of Big Blue Swim School. “Their experience as business owners and ability to take existing real estate, envision a totally new product and execute in accordance to that vision are exceptional. They have the same vision for Big Blue Swim School and there’s no doubt in my mind that their locations will be something to behold. Their ability to grow and retain top-tier employees gives us the utmost confidence that our schools will be in great hands with Jeff and Rachel leading the way.”“We feel confident that our partnership has the necessary market knowledge, analytics and personnel to make the right decisions and get open quickly with the right locations,” Schriber said. “Our immediate goal is to fulfill our commitment to these 16 schools while continuing to evaluate new market options to expand into. We couldn’t be more excited to begin our journey with Big Blue Swim School and feel these 16 schools are just the beginning.”

Minneapolis and Chicago franchisees big blue swim school

Big Blue Swim School Partners With Shorewood Development Group For Massive 16-Unit Deal in Chicago and Minneapolis-St. Paul

1851 Franchise

Nation’s Leading Swim School Franchise’s Newest Franchise Partners Led by Louis Schriber III and Aaron Roth to Bring 10 Locations to Chicagoland, Six More to Twin Cities

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

big-blue-swim-school-partners-with-shorewood-development-group-for-massive-16-unit-deal-in-chicago-and-minneapolis-st-paul

Pet Wants

Pet Wants Franchisee Success Stories: The Journey From Corporate Life to Community Pet Advocate

pet-wants-franchisee-success-stories-the-journey-from-corporate-life-to-community-pet-advocate

Layne's Chicken Fingers

How Layne’s Leadership Has Built a National Franchise From a Historic Brand

how-laynes-leadership-has-built-a-national-franchise-from-a-historic-brand

photo of five Layne's Chicken Fingers team members standing in front of new drive-thru only Layne's

Layne’s Opens Three Houston Restaurants in Four Months, Plans To Do Same in West Texas and the Valley

laynes-opens-three-houston-restaurants-in-four-months

Bloomberg: Layne’s Chicken Fingers Stands Strong Amid Tariff Shock

Bloomberg: Layne’s Chicken Fingers Stands Strong Amid Tariff Shock, Hopes to Support American Manufacturing

laynes-chicken-fingers-tariff-impact-us-manufacturing

United Water Restoration Group

From Receptionist to General Manager: Caitlin Lopez’s Growth Journey at UWRG

From Receptionist to General Manager: Caitlin Lopez’s Growth Journey at United Water Restoration Group Long Island

united-water-restoration-group-long-island-caitlin-lopez-journey

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Franchisee spotlight graphic with photo of Greeva Patel and BIGGBY COFFEE logo

BIGGBY® COFFEE Franchisee Brings Passion for Community and Coffee to East Dundee

biggby-coffee-franchise-east-dundee-illinois

Franchisee Spotlight with Armando Cordova and Jorge Molina with Crust Pizza Co. Logo

Texas-Sized Ambition: How a Shared Dream Turned Into Three Crust Pizza Co. Locations

crust-pizza-co-armando-cordova-jorge-molina-georgetown-launch

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci — Emerging Leaders in Franchise Support

franchise-financial-reporting-analytics-and-business-intelligence-qvinci-emerging-leaders-in-franchise-support

Big Blue Swim School Partners With Shorewood Development Group For Massive 16-Unit Deal in Chicago and Minneapolis-St. Paul

MORE STORIES LIKE THIS