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BIGGBY® COFFEE Named Top Franchise for 2021 by Franchise Business Review

The nearly 250-unit coffee franchise backed by a mission to help franchisees, employees and customers build a life they love will be inducted into the organization’s Hall of Fame after earning a spot on the coveted list for the ninth time.

LANSING, MICHIGAN — For the ninth time in its 25 year history, BIGGBY® COFFEE has been selected as a top franchise in the annual Top 200 Franchises of 2021 list compiled by Franchise Business Review.

The Lansing, Michigan-based coffee purveyor was founded in 1995 near the Michigan State University campus, initially opening in an old Arby’s location. BIGGBY began franchising in 1999 and has since grown into an all-franchise chain of nearly 250 stores, with over 100 in the pipeline. In 2020 alone, the brand sold 85 new locations despite the challenges of the COVID-19 pandemic.

Franchise Business Review, a franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings and awards for franchise companies based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of the top 200 franchises in its annual Guide to Today’s Top Franchises.

BIGGBY® COFFEE was among more than 300 franchise brands, representing more than 28,000 franchise owners, that participated in Franchise Business Review’s research. Franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training and support, operations, franchisor/franchisee relations and financial opportunity.

A purpose-driven company, the founders of BIGGBY’s goal is to help everyone — including Home Office staff, franchise owners, baristas and vendor partners — to create a life that they love.

“While 2020 definitely created challenges for the industry last year, it also created a whole lot of focus on what we needed to do and what’s really important,” said BIGGBY co-founder and co-CEO Mike McFall. “And that’s supporting our franchisees.”

“We know that we’re doing our job as a franchisor when our franchise owners are able to be fully engaged and satisfied with their customers, staff and communities, and loving what they do,” said co-founder and co-CEO Bob Fish. “To have reached this milestone nine times and to be honored with a place within the hall of fame is truly special.”


BIGGBY® COFFEE, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has more than 240 cafes across many states including Michigan, Ohio, Indiana, South Carolina, Wisconsin, Kentucky and Florida. In 2018 BIGGBY® launched an Area Representative Program and currently has eight Area Representatives in six states.