BIGGBY COFFEE

In a <a href="https://www.lansingstatejournal.com/story/news/2021/02/19/defying-trends-biggby-coffee-set-expand-100-stores/4492185001/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lansing-state-journal-in-the-face-of-adversity-biggby-coffee-sees-100-store-expansion-2715485" target="_blank" rel="nofollow">recent article</a> by <a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lansing-state-journal-in-the-face-of-adversity-biggby-coffee-sees-100-store-expansion-2715485" target="_blank" rel="nofollow">BIGGBY® COFFEE</a>’s hometown major daily, the Lansing State Journal, Co-CEO <a href="https://www.linkedin.com/in/mike-biggby/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lansing-state-journal-in-the-face-of-adversity-biggby-coffee-sees-100-store-expansion-2715485" target="_blank" rel="nofollow">Michael McFall</a> describes a tumultuous beginning to 2020 and how the gourmet coffee franchise managed to grow during the global lockdown.&nbsp;In April of 2020, things were looking dark for BIGGBY® COFFEE, as revenue dropped 40% from the year prior. "It was pretty dramatic," said McFall. "We had a lot of stores close (temporarily) out of safety concerns. There was a moment when we were worried or concerned that revenue was going to go to zero, and that's pretty terrifying."Once lockdown restrictions were lifted, McFall said that BIGGBY® COFFEE’s misfortune pivoted, as positive sales were reported by May of 2020. A year later, 100 BIGGBY® COFFEE locations are expected to open, expanding the brand’s store count by 30%.When asked why BIGGBY® COFFEE managed to turn things around, McFall commented on how the franchising industry tends to grow in times of uncertainty."One of the things that is somewhat counterintuitive in franchising is that when the economy is unstable, generally speaking, that is a moment when franchise concepts grow," McFall said. "People either get laid off, or they're tired of their existence being controlled by somebody else.”With the pandemic fueling entrepreneurial spirit, McFall also says that coffee brought customers a sense of normalcy. "If you run into unstable financial moments, you're giving up the Disney vacations and the $120 Friday nights at a steakhouse with your spouse," he said. "But you're probably not giving up your $3 cup of coffee in the morning. It was just a little bit of normal in (a customer's) life for 10 minutes."BIGGBY® COFFEE, an East Lansing, Michigan-based coffee franchise, helps coffee lovers and the coffee-curious alike create a community of love that’s a stark contrast to the gourmet coffee paradigm. With 250 locations currently operating and an additional 100 under contract to open,&nbsp; BIGGBY® COFFEE provides a unique experience focused on brightening their customer’s days and building the life they love.&nbsp;<a href="https://www.lansingstatejournal.com/story/news/2021/02/19/defying-trends-biggby-coffee-set-expand-100-stores/4492185001/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lansing-state-journal-in-the-face-of-adversity-biggby-coffee-sees-100-store-expansion-2715485" target="_blank" rel="nofollow">Read the full article here.</a>

Lansing State Journal: In the Face of Adversity, BIGGBY® COFFEE Sees 100-Store Expansion

1851 Franchise

There must be something in BIGGBY® COFFEE … as reported by the Lansing State Journal, the 240+ unit premium coffee franchise not only survived the pandemic but thrived.

lansing-state-journal-in-the-face-of-adversity-biggby-coffee-sees-100-store-expansion

FRANCHISE INFORMATION

Own a BIGGBY COFFEE

BIGGBY COFFEE Growth

Franchisee Highlight

30 Years of BIGGBY COFFEE

Learn

Visit Website

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

Fresh Starts and Sweethearts: BIGGBY® COFFEE Brings Back Winter Favorites and Adds a TWIX® Twist for Valentine’s Season

BIGGBY COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

BIGGBY COFFEE Teams Up With TWIX for Limited-Time Salted Caramel Drinks

BIGGBY COFFEE MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT BIGGBY COFFEE

CONTACT BIGGBY COFFEE

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

State Of Interest

How did you hear about us?

Own a BIGGBY Coffee

EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit coffee franchise, is congratulating longtime supplier and sustainability partner&nbsp;<a href="https://paramountcoffee.com/">Paramount Coffee</a> on receiving the&nbsp;<a href="https://green.nd.edu/news/third-annual-sustainability-celebration-honors-a-decade-of-impact-campus-partners/">Human Rights and Social Responsibility Award</a> at the University of Notre Dame’s 3rd Annual Sustainability Celebration.The annual awards recognize organizations that make sustainability “an integral part of their business practices while partnering with the University of Notre Dame.” Paramount Coffee was honored for its Farm-Direct sourcing efforts, which help the university serve coffee with traceable supply chains sourced from farms that prioritize worker well-being and community development.Additionally, Paramount Coffee was recently recognized as a finalist for the&nbsp;<a href="https://sca.coffee/sustainabilityawards">Specialty Coffee Association (SCA) 2026 Sustainability Award</a>, a major global honor of which the company is incredibly proud. According to the SCA, the awards recognize those “dedicated to confronting the enormous challenges facing our industry – from climate change to gender equality – but also to collaborating across geographies, cultures, and supply chain roles, and to sharing the lessons they have learned for the benefit of the entire coffee sector.”“It’s exciting to see Paramount Coffee recognized for its commitment to responsible sourcing,”&nbsp; said&nbsp;<a href="https://www.linkedin.com/in/biggbybob/">Bob Fish</a>, Co-CEO of BIGGBY® COFFEE and founder of&nbsp;<a href="https://www.onebiggislandinspace.com/">OBIIS (One BIGG Island in Space)</a>. “We’ve been working with Paramount since 1999, and they’ve been with us every step of the way as we’ve challenged ourselves to build a better coffee system. Together, we’re proving that coffee can be a force for good, creating real opportunities for farmers, strengthening communities and helping ensure every cup tells a story of care, connection and impact.”Founded in 1935, Paramount Coffee has been a key supplier to BIGGBY® COFFEE and has supported the company’s Farm-Direct sourcing efforts through OBIIS. Together, these initiatives are helping BIGGBY® COFFEE progress toward its goal of becoming 100% Farm-Direct sourced by the end of 2028.BIGGBY® COFFEE’s ongoing farm-direct program ensures its coffee is purchased from farmers who treat their people well, invest in their communities and embrace practices that are better for the planet. OBIIS visits each farm personally to validate its practices, confirm its values and forge healthy, long-term relationships with the farmers.“We’re proud that the University of Notre Dame recognizes our commitment to sustainability,” said&nbsp;<a href="https://www.linkedin.com/in/rich-schaafsma-35111823">Rich Schaafsma</a>, President of Paramount Coffee. “We believe in creating enduring positive impact for the people and communities we serve, and our mission is to offer coffee blends that are sourced with integrity. Buying farm-direct coffee is a simple way we can all make a positive impact on people, planet and community.”These efforts and relationships are helping BIGGBY® COFFEE serve up more than just a great cup of coffee. They’re bringing the brand closer to a future where every cup has a story: one connected to the farmer who grew the beans, the community that nurtured them and the journey they took to get into customers’ hands. Along the way, BIGGBY® COFFEE is proud to work with trusted partners like Paramount Coffee, whose commitment to doing the right thing aligns with the values that guide the brand every day.About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;

BIGGBY® COFFEE Celebrates Longtime Sustainability Partner;

The recognition highlights Paramount Coffee’s commitment to responsible sourcing and reflects shared values that have supported BIGGBY® COFFEE’s Farm-Direct journey.

BIGGBY® COFFEE Celebrates Longtime Sustainability Partner; University of Notre Dame Honors Paramount Coffee

biggby-sustainability-award

EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://biggby.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is keeping the fun going this summer with a lineup inspired by road trips, campfires, sunny afternoons and those little moments that make the season unforgettable. Running now through Aug. 19, 2026, BIGGBY® COFFEE’s seasonal menu brings together nostalgic campfire flavors, juicy peach creations and feel-good promotions designed to make every summer adventure a little sweeter.This year’s lineup is built around two craveable flavor themes: S’mores and Peach.The Campfire collection captures the cozy magic of summer nights with toasted marshmallow, hazelnut and mocha flavors, all topped with graham cracker crumbles for the ultimate sip of nostalgia.&nbsp;Featured Campfire beverages include:<ul><li>Campfire Latte</li><li>Sweet Foam Campfire Cold Brew</li><li>Campfire Creme Freeze</li><li>‘Lil Camper Magic Milk (Available starting June 11)</li></ul>For guests looking for something bright, juicy and refreshing, the Peach lineup delivers real diced peaches and sunny flavor combinations made for warm-weather sipping.Featured Peach beverages include:<ul><li>Just Peachy BIGGBY Blast®</li><li>Sun of a Peach Creme Freeze</li><li>Blackberry Peach Lemonade</li><li>Peach Iced Tea</li></ul>BIGGBY® is also giving energy drink fans something to get excited about with Juneberry Red Bull® (Sea Blue Edition), featured in the Triple Berry Red Bull® Mocktail and available to customize across the brand’s energy lineup.And because summer cravings go beyond drinks, BIGGBY® is adding even more flavor to the menu with new food offerings. Guests can fuel up with the new Power Stack sandwich, featuring sausage and cheddar on a crispy hashbrown waffle, or snack on warm Pretzel Bites with cheese. This sandwich is a great protein boost and is also gluten friendly.&nbsp;One of the biggest highlights of the season is the refreshed BIGGBY® Kids Menu and the debut of the “Lil’ BIGGBY® Crew,” a playful cast of characters bringing extra fun to family coffee runs. With colorful lemonades, Magic Milks and kid-friendly favorites, BIGGBY® is making summer outings fun for kids and easy for parents.To keep the good vibes rolling all season long, BIGGBY® COFFEE is also serving up a variety of limited-time promotions:<ul><li>50% off BIGGBY® Blast Energy Drinks (May 21 to Aug. 19): Available exclusively through the BIGGBY® app</li><li>99-cent Kids Drinks (June 11 to Aug. 19): Available across the new Kids Menu</li><li>Father’s Day (June 21): Buy one, get one free or $1 off any drink, any size</li><li>Fourth of July (July 3 to 5): Buy one, get one free on select holiday beverages</li></ul>The fun continues June 29 through July 5 with a festive Fourth of July drink lineup featuring frozen beverages and a limited-time Star-Spangled Cake Pop.From campfire-inspired treats and peach-packed sips to family fun and summer road trip fuel, BIGGBY® COFFEE is serving up a season full of smiles, memories and reasons to celebrate.About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

With the season in full swing through Aug. 19, the brand is serving up nostalgic campfire treats, juicy fruit creations, energy boosts and new snacks designed for seasonal adventures.

BIGGBY® COFFEE is Bringing the Summer Fun with Toasted Campfire Flavors, Refreshing Peach Sips and Fun for the Whole Family

biggby-coffee-is-bringing-the-summer-fun-with-toasted-campfire-flavors-refreshing-peach-sips-and-fun-for-the-whole-family

BIGGBY® COFFEE Teams Up with “The Sheep Detectives"

BIGGBY® COFFEE Teams Up with “The Sheep Detectives” for a Springtime Adventure Full of Fun (and Flavor)

biggby-coffee-the-sheep-detectives-collaboration

BIGGBY® COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

biggby-coffee-spring-2026-seasonal-menu

EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the high-energy coffee franchise with more than 460 locations, is continuing to invest in what matters most — its people — with the announcement that it has joined the&nbsp;<a href="https://www.ana.net/">Association of National Advertisers (ANA)</a>.&nbsp;Guided by a people-first philosophy and a commitment to values-aligned growth, BIGGBY® COFFEE will leverage ANA’s industry-leading training, research, and peer-to-peer communities to accelerate innovation across brand, digital &amp; social, AI, media, loyalty, and pricing strategy, which are key priorities for the brand as it continues to scale nationally while staying deeply rooted in local communities.In recent years, BIGGBY® has kept evolving how it shows up, including a refreshed look and the message “BIGGBY® Makes it Better.” That work has come from what the brand has always believed in: real connection, consistent quality and making everyday moments a little brighter. Through ANA, the team will continue to grow those efforts, learning new ways to improve while being true to who they are.“At BIGGBY® COFFEE, everything starts with people: our team members, our franchise owners and the communities we serve,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino,&nbsp;</a>Chief Marketing Officer. “When we invest in our people, we’re investing in better ideas, better experiences and ultimately a better brand. Joining ANA gives our team the chance to keep learning, growing and bringing fresh thinking back into our shops, so we can show up stronger for our franchisees and create even more meaningful moments for our guests.”As BIGGBY® continues to expand across the country, it remains focused on building strong local businesses, supporting franchise owners and creating spaces where people feel welcomed and valued.About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.About the ANAThe Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

BIGGBY® COFFEE Joins Association of National Advertisers 

The beloved Michigan-based coffee franchise continues building a better experience for franchisees, baristas and guests.

Lansing State Journal: In the Face of Adversity, BIGGBY® COFFEE Sees 100-Store Expansion

MORE STORIES LIKE THIS