BIGGBY COFFEE

In a <a href="https://www.lansingstatejournal.com/story/news/2021/02/19/defying-trends-biggby-coffee-set-expand-100-stores/4492185001/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lansing-state-journal-in-the-face-of-adversity-biggby-coffee-sees-100-store-expansion-2715485" target="_blank" rel="nofollow">recent article</a> by <a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lansing-state-journal-in-the-face-of-adversity-biggby-coffee-sees-100-store-expansion-2715485" target="_blank" rel="nofollow">BIGGBY® COFFEE</a>’s hometown major daily, the Lansing State Journal, Co-CEO <a href="https://www.linkedin.com/in/mike-biggby/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lansing-state-journal-in-the-face-of-adversity-biggby-coffee-sees-100-store-expansion-2715485" target="_blank" rel="nofollow">Michael McFall</a> describes a tumultuous beginning to 2020 and how the gourmet coffee franchise managed to grow during the global lockdown.&nbsp;In April of 2020, things were looking dark for BIGGBY® COFFEE, as revenue dropped 40% from the year prior. "It was pretty dramatic," said McFall. "We had a lot of stores close (temporarily) out of safety concerns. There was a moment when we were worried or concerned that revenue was going to go to zero, and that's pretty terrifying."Once lockdown restrictions were lifted, McFall said that BIGGBY® COFFEE’s misfortune pivoted, as positive sales were reported by May of 2020. A year later, 100 BIGGBY® COFFEE locations are expected to open, expanding the brand’s store count by 30%.When asked why BIGGBY® COFFEE managed to turn things around, McFall commented on how the franchising industry tends to grow in times of uncertainty."One of the things that is somewhat counterintuitive in franchising is that when the economy is unstable, generally speaking, that is a moment when franchise concepts grow," McFall said. "People either get laid off, or they're tired of their existence being controlled by somebody else.”With the pandemic fueling entrepreneurial spirit, McFall also says that coffee brought customers a sense of normalcy. "If you run into unstable financial moments, you're giving up the Disney vacations and the $120 Friday nights at a steakhouse with your spouse," he said. "But you're probably not giving up your $3 cup of coffee in the morning. It was just a little bit of normal in (a customer's) life for 10 minutes."BIGGBY® COFFEE, an East Lansing, Michigan-based coffee franchise, helps coffee lovers and the coffee-curious alike create a community of love that’s a stark contrast to the gourmet coffee paradigm. With 250 locations currently operating and an additional 100 under contract to open,&nbsp; BIGGBY® COFFEE provides a unique experience focused on brightening their customer’s days and building the life they love.&nbsp;<a href="https://www.lansingstatejournal.com/story/news/2021/02/19/defying-trends-biggby-coffee-set-expand-100-stores/4492185001/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lansing-state-journal-in-the-face-of-adversity-biggby-coffee-sees-100-store-expansion-2715485" target="_blank" rel="nofollow">Read the full article here.</a>

Lansing State Journal: In the Face of Adversity, BIGGBY® COFFEE Sees 100-Store Expansion

1851 Franchise

There must be something in BIGGBY® COFFEE … as reported by the Lansing State Journal, the 240+ unit premium coffee franchise not only survived the pandemic but thrived.

lansing-state-journal-in-the-face-of-adversity-biggby-coffee-sees-100-store-expansion

FRANCHISE INFORMATION

Own a BIGGBY COFFEE

BIGGBY COFFEE Growth

Franchisee Highlight

30 Years of BIGGBY COFFEE

Learn

Visit Website

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

Fresh Starts and Sweethearts: BIGGBY® COFFEE Brings Back Winter Favorites and Adds a TWIX® Twist for Valentine’s Season

BIGGBY COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

BIGGBY COFFEE Teams Up With TWIX for Limited-Time Salted Caramel Drinks

BIGGBY COFFEE MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT BIGGBY COFFEE

CONTACT BIGGBY COFFEE

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

State Of Interest

How did you hear about us?

Own a BIGGBY Coffee

EAST LANSING, Mich. —&nbsp;<a href="https://biggby.com/menu/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is turning up the fun this spring with its first-ever family film collaboration featuring “The Sheep Detectives,” an upcoming movie from Amazon MGM Studios, to create a playful, feel-good experience for guests of all ages.With “The Sheep Detectives” arriving in theaters on May 8, BIGGBY® is giving families a fun way to start the adventure early, bringing the story to life through a limited-time lineup of themed drinks, in-store surprises and social moments designed to make every visit feel a little more magical. Special drinks include: Detective Lily Lemonade, Fainting Sheep Latte, Woolly White Magic Milk and more.In this witty, new breed of mystery, George (Hugh Jackman) is a shepherd who reads detective novels to his beloved sheep every night, assuming they can’t possibly understand. But when a mysterious incident disrupts life on the farm, the sheep realize they must become the detectives. As they follow the clues and investigate human suspects, they prove that even sheep can be brilliant crime-solvers.BIGGBY® is leaning into what it does best: creating small, meaningful moments of joy. From curious kids to coffee-loving parents, this collaboration is all about giving families a reason to press pause on their day and enjoy something together.Whether it’s trying a new drink, spotting themed touches in-store or turning a quick stop into a mini adventure, BIGGBY® is making everyday moments feel a bit more memorable.The collaboration also offers a sneak peek at what’s ahead for the brand, with a refreshed Kids Menu launching this summer, giving even the youngest guests more reasons to love their BIGGBY® runs.Just in time for Mother’s Day weekend, the timing couldn’t be better. It’s the perfect excuse for families to swing by after a movie, meet up for a weekend treat or celebrate mom with something a little more fun than the usual coffee run.“At BIGGBY®, we’re always looking for ways to make someone’s day just a little brighter, and this collaboration is a perfect example of that,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino</a>, BIGGBY COFFEE® CMO. “With the movie hitting theaters May 8, we love that families can get a little preview of the fun when they visit BIGGBY®. It’s all about creating those small, happy moments.”The Sheep Detectives opens Mother’s Day, May 8, in theaters everywhere! Rated PG.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives"

The high-energy coffee franchise teams up with the family-friendly movie to bring themed drinks and in-store moments designed for both kids and parents.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives” for a Springtime Adventure Full of Fun (and Flavor)

biggby-coffee-the-sheep-detectives-collaboration

BIGGBY® COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

biggby-coffee-spring-2026-seasonal-menu

Photo of person holding iced BIGGBY COFFEE beverage

BIGGBY® COFFEE Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2026

2026-franchise-500

 BIGGBY® COFFEE Cracks Top 200 on Franchise Times Top 400, Climbing More Than 100 Spots in Four Years

biggby-coffee-cracks-top-200-on-franchise-times-top-400-climbing-more-than-100-spots-in-four-years

EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the high-energy coffee franchise with more than 460 locations, is continuing to invest in what matters most — its people — with the announcement that it has joined the&nbsp;<a href="https://www.ana.net/">Association of National Advertisers (ANA)</a>.&nbsp;Guided by a people-first philosophy and a commitment to values-aligned growth, BIGGBY® COFFEE will leverage ANA’s industry-leading training, research, and peer-to-peer communities to accelerate innovation across brand, digital &amp; social, AI, media, loyalty, and pricing strategy, which are key priorities for the brand as it continues to scale nationally while staying deeply rooted in local communities.In recent years, BIGGBY® has kept evolving how it shows up, including a refreshed look and the message “BIGGBY® Makes it Better.” That work has come from what the brand has always believed in: real connection, consistent quality and making everyday moments a little brighter. Through ANA, the team will continue to grow those efforts, learning new ways to improve while being true to who they are.“At BIGGBY® COFFEE, everything starts with people: our team members, our franchise owners and the communities we serve,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino,&nbsp;</a>Chief Marketing Officer. “When we invest in our people, we’re investing in better ideas, better experiences and ultimately a better brand. Joining ANA gives our team the chance to keep learning, growing and bringing fresh thinking back into our shops, so we can show up stronger for our franchisees and create even more meaningful moments for our guests.”As BIGGBY® continues to expand across the country, it remains focused on building strong local businesses, supporting franchise owners and creating spaces where people feel welcomed and valued.About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.About the ANAThe Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

BIGGBY® COFFEE Joins Association of National Advertisers 

The beloved Michigan-based coffee franchise continues building a better experience for franchisees, baristas and guests.

BIGGBY® COFFEE Joins Association of National Advertisers to Accelerate People-First Growth, Digital Innovation, and Brand Excellence

biggby-coffee-joins-association-of-national-advertisers

Lansing State Journal: In the Face of Adversity, BIGGBY® COFFEE Sees 100-Store Expansion

MORE STORIES LIKE THIS