Biscuit Belly, the fast-growing brunch franchise known for its homemade biscuits and Southern hospitality, is continuing its national expansion with a newly signed three-unit deal in Houston, Texas. The agreement marks the brand’s official entry into the Bayou City, further solidifying its presence in the Lone Star State.

“Houston is one of the most exciting and diverse food markets in the country,” said Chad Coulter, CEO and co-founder of Biscuit Belly. “We’ve had our sights on this city for a while, and we’re thrilled to be partnering with someone who shares our passion for our scratch-made Southern food and genuine hospitality.”

With this latest deal, Biscuit Belly is preparing to bring its signature brunch experience to key neighborhoods across Houston. The brand is currently scouting locations in areas such as Houston Heights and Bammel-North Houston, where its welcoming vibe and community focus are expected to resonate with locals. 

“From day one, we’ve built Biscuit Belly to be more than just a restaurant; it’s a community experience,” Coulter said. “We’re proud to work with franchisees who truly understand how to deliver that kind of experience and want to create something special for their city.”

This latest signing comes as Biscuit Belly continues its momentum across the United States, with multi-unit deals driving expansion in both new and existing markets. Known for its chef-driven menu, fast-casual model and brunch-focused operating hours, the brand offers franchisees a compelling blend of lifestyle flexibility and strong unit economics.

“We’re seeing demand from all corners of the country, and Houston is a major milestone for us,” Coulter said. “It’s a city that embraces bold flavors, creativity and community — all things Biscuit Belly stands for.”

The new Houston locations are expected to open soon. Plans are to tailor each restaurant to the unique flavor and personality of its surrounding neighborhood while maintaining the brand’s signature energy and design.

“We’re excited to see how Biscuit Belly can become part of Houston’s vibrant food culture,” Coulter said. “And we’re confident this new partner will help us make a meaningful and lasting impact in the market.”

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/biscuit-belly. 

Biscuit Belly, the fast-growing brunch franchise known for its homemade biscuits and Southern hospitality, is continuing its national expansion with a newly signed three-unit deal in Houston, Texas. The agreement marks the brand’s official entry into the Bayou City, further solidifying its presence in the Lone Star State.

“Houston is one of the most exciting and diverse food markets in the country,” said Chad Coulter, CEO and co-founder of Biscuit Belly. “We’ve had our sights on this city for a while, and we’re thrilled to be partnering with someone who shares our passion for our scratch-made Southern food and genuine hospitality.”

With this latest deal, Biscuit Belly is preparing to bring its signature brunch experience to key neighborhoods across Houston. The brand is currently scouting locations in areas such as Houston Heights and Bammel-North Houston, where its welcoming vibe and community focus are expected to resonate with locals. 

“From day one, we’ve built Biscuit Belly to be more than just a restaurant; it’s a community experience,” Coulter said. “We’re proud to work with franchisees who truly understand how to deliver that kind of experience and want to create something special for their city.”

This latest signing comes as Biscuit Belly continues its momentum across the United States, with multi-unit deals driving expansion in both new and existing markets. Known for its chef-driven menu, fast-casual model and brunch-focused operating hours, the brand offers franchisees a compelling blend of lifestyle flexibility and strong unit economics.

“We’re seeing demand from all corners of the country, and Houston is a major milestone for us,” Coulter said. “It’s a city that embraces bold flavors, creativity and community — all things Biscuit Belly stands for.”

The new Houston locations are expected to open soon. Plans are to tailor each restaurant to the unique flavor and personality of its surrounding neighborhood while maintaining the brand’s signature energy and design.

“We’re excited to see how Biscuit Belly can become part of Houston’s vibrant food culture,” Coulter said. “And we’re confident this new partner will help us make a meaningful and lasting impact in the market.”

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/biscuit-belly. 

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Victoria Campisi

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