BooXkeeping

<a href="https://1851franchise.com/booxkeeping/info">BooXkeeping</a>, the emerging bookkeeping franchise that emphasizes the interpersonal aspects of relationships between bookkeepers and their clients, is growing in North Carolina.&nbsp;<a href="https://www.linkedin.com/in/juan-aracena-088495141/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=finance-and-public-service-professionals-become-first-generation-business-owners-with-booxkeeping-franchise-in-charlotte-north-carolina-2726018" target="_blank" rel="nofollow">Carlos Aracena</a>, a former finance professional, and his wife&nbsp;<a href="https://www.linkedin.com/in/sulma-caseres-aracena/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=finance-and-public-service-professionals-become-first-generation-business-owners-with-booxkeeping-franchise-in-charlotte-north-carolina-2726018" target="_blank" rel="nofollow">Sulma</a>, a programs and services manager, are planning to open their Charlotte, North Carolina bookkeeping franchise this May.During the pandemic, the Aracenas felt a shift in their family dynamic as schedules became more demanding and time with the family became harder to find. After widespread layoffs in the financial industry, Carlos knew it was time to act. Through in-depth research, he identified&nbsp;<a href="https://www.booxkeepingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=finance-and-public-service-professionals-become-first-generation-business-owners-with-booxkeeping-franchise-in-charlotte-north-carolina-2726018" target="_blank" rel="nofollow">BooXkeeping</a> as a franchise opportunity that aligned with his existing skills. When he presented the idea to Sulma, the two agreed it could be the pathway to unlocking the lifestyle they dreamt of.&nbsp;As they look forward to launching the business next month, the two are excited to become pillars in their community; make their parents, who immigrated to the U.S. to afford them better opportunities, proud; and build something that will serve their family’s needs now and for years to come.1851 Franchise spoke with Carlos and Sulma to learn more about their journey to franchising with BooXkeeping and their goals for the future.1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Carlos:&nbsp;Prior to this, I worked at Ally Financial. I worked in compliance and investigations, pretty much doing anti-money-laundering work. I did that for five years and learned a lot. Before that, I worked at Wells Fargo and was in law enforcement.In the last couple of years, our schedules weren’t aligned, and trying to balance the commute, work and spending time with the family took up the entire day. I had experienced the benefits of remote work during the pandemic, and it’s one of those things where once you let the toothpaste out of the tube, you can’t put it back in. I had already seen too much, and I wanted to get back to having more control over my schedule with a flexible, remote model.Sulma:&nbsp;Back in New York, I was a program director for after-school and summer programming for at-risk youth. I did that for about 10 years, and when we relocated to Charlotte, I started to pursue my master’s degree in public administration. Since coming to Charlotte, I’ve worked in children’s development services for children with potential disabilities, and now, I work in the courthouse. I’ve been here for about five years.During the pandemic, our lives shifted a little bit and our perspective on the quality of life we wanted for ourselves and our family changed. We started to think more about what we could do differently, and Carlos started researching franchising.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Carlos:&nbsp;When you’re starting from scratch, it’s a lot harder. It’s nice to have a certain way to do things, and having things like technical support from the franchisor will set you apart from other businesses and help you succeed a lot faster.Sulma:&nbsp;I thought that franchising would be just as hard as starting something from scratch, and Carlos had to reassure me that there really was a model in place and steps outlined. Someone has already tested the waters for you in franchising, and that’s a huge plus.1851:&nbsp;What made you pick this brand? What excites you most about this company?Carlos:&nbsp;The brand is professional, but we’re also trying to make it more human. Our hashtag is #CoolBeanCounters. It’s clear that we don’t have to do this the old way anymore. It’s exciting to not have to have a brick-and-mortar location and to be able to work anywhere.Sulma:&nbsp;Hearing&nbsp;<a href="https://www.linkedin.com/in/maxemma/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=finance-and-public-service-professionals-become-first-generation-business-owners-with-booxkeeping-franchise-in-charlotte-north-carolina-2726018" target="_blank" rel="nofollow">Max [Emma]’s</a> story, when he said that he started the business out of his garage, I wanted to learn more about that. It was so relatable and I thought, “It’s really possible.” If he and his business partner could grow the business on their own, we can grow the business with their support and knowledge.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Carlos:&nbsp;We want to establish our business and do the best we can. Once we have built a strong customer base and feel very confident in the quality we’re offering, we might think about expanding.Sulma:&nbsp;BooXkeeping can be a vehicle for us to achieve financial freedom, but we aren’t solely focused on revenue. We don’t want to be living paycheck to paycheck, but money isn’t the only thing we’re chasing. We want to integrate ourselves into the community and make a meaningful impact, too.1851:&nbsp;What is the one thing about your story you want us to know?Sulma:&nbsp;We grew up in New York, and our parents are immigrants. Carlos and I, we’re first-generation almost everything — college education, homeownership and whatnot. It’s really important for us to keep our kids on that path, and we want to make our parents proud.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Carlos:&nbsp;Obviously, do your due diligence; go over your disclosure documents. But don’t feel ashamed to ask questions either. The squeaky wheel gets the grease. Don’t assume that anyone knows what you’re thinking or what you need help with.Sulma:&nbsp;Talking to other owners alleviated a lot of my concerns. Go ahead and have honest conversations with people who are already in the business. Ask for helpful tips or things they wish they would’ve known when they were getting into it. What’s one thing they would’ve done differently? What would have been a game-changer for them in their business?ABOUT BOOXKEEPING BooXkeeping is a bookkeeping franchise that combines professional expertise with genuine human connection to provide cutting-edge bookkeeping services for small and medium-sized businesses, franchisees, franchisors, CPA firms and more.&nbsp;Founded by Max and Elena Emma, two entrepreneurial immigrants with in-depth experience in finance and accounting, the brand’s journey spans over 20 years. Today, with six franchise locations across the country and one corporate location, BooXkeeping has emerged as a unique player in the bookkeeping industry, emphasizing a human-driven approach and personalized service.

BooXkeeping Franchise Welcomes New Owners in Charlotte, NC

1851 Franchise

Carlos and Sulma Aracena found a path to financial and time freedom with the flexible bookkeeping franchise and plan to continue paving the way for their daughters through leadership and entrepreneurship.

Finance and Public Service Professionals Become First-Generation Business Owners With BooXkeeping Franchise in Charlotte, North Carolina

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Max Emma Featured on the Cover of The Inc Magazine’s “5 Most Pioneering Business Leaders to Follow in 2025”

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<a href="https://www.linkedin.com/in/sofiabongardbooxkeeping/">Sofia Bongard’s</a> decision to franchise with&nbsp;<a href="https://www.booxkeepingfranchise.com/">BooXkeeping</a>,&nbsp;a leading franchise network providing remote bookkeeping services, came after years inside the business. Long before she opened her location in&nbsp;<a href="https://www.booxkeeping.com/locations/san-diego-east/">East San Diego</a>, she met founder&nbsp;<a href="https://www.linkedin.com/in/maxemma/">Max Emma</a> and worked for&nbsp;<a href="https://1851franchise.com/booxkeeping/info">BooXkeeping’s</a> corporate operation, where she got a clear view of how the company served clients and operated day to day. That early vantage point is what made her decision a practical one: go independent or franchise with the company she already knew.Ironically, when Emma first raised the idea of franchising, Bongard wasn’t eager to sign on immediately. She said no, then sat with it. A few months later, she came back ready to move forward.“It was like a seed in my mind,” Bongard said. “And then a few months later, I came to him. I said, ‘You know what? I’m ready. I’ll do this.’”<h2>Autonomy and Boundaries</h2>For Bongard, ownership was tied to control over time. She wanted the flexibility to meet client deadlines without having her life dictated by a fixed schedule. That desire also intersected with personal health concerns, which pushed her to rethink what she was willing to trade for work.“I was done with people telling me what to do with my day. With accounting, as long as you meet the due dates for clients, it doesn’t really matter if you do it at 3 a.m. or 5 p.m.,” she said. “I had some personal health issues, and that was really the break point for me. Nothing is really worth putting your health at risk.”That philosophy shows up in how she structures her weeks now. She builds her work around her family and her routines, then focuses on the windows when she needs to close out the month and review financials with clients. She describes the work as concentrated rather than constant, with heavier client touchpoints early in the month and more independent production work through the rest.<h2>Why BooXkeeping Instead of Going Solo</h2>Bongard’s choice to franchise wasn’t about needing a new skill set. It was about the parts of business ownership she didn’t want to carry alone — especially marketing and visibility.“I hate doing anything advertising and social media,” she said. “I’m not good at it.”That’s where BooXkeeping’s presence became a deciding factor. Bongard says she hadn’t realized how often prospects research service providers before reaching out, but she saw quickly how an established brand changes that dynamic.“People see you and they secretly Google you, and I didn’t know that,” Bongard said. “So it went from, ‘Hi, I’m Sofia Bongard — no one on the internet,’ to ‘This company has been there for years and they actually have some links to social media and stuff.’”She also values the brand’s tone in sales conversations. Rather than pushing prospects, she describes an approach that aligns with how she prefers to work. “It’s very straightforward: ‘Hey, I do bookkeeping. You want it? Great. You don’t want it? OK, it’s fine,’” Bongard said. “There’s no desperation.”<h2>Getting Started With Support</h2>Even with her background, Bongard says the early challenges of ownership weren’t technical accounting questions. They were business questions — pricing, setup and the administrative lift of launching. Fortunately, Emma was able to help her keep her perspective by reassuring her that the early scramble wouldn’t last and she’d soon find her footing.“At the beginning, I had no clue how to price my services,” Bongard said. “I was just drowning with all the permits and everything that you had to do, but Max reassured me it was only temporary. ‘It’s fine,’ he told me. ‘I know you feel like you’re drowning, but you are on the boat with us.’”Bongard acknowledges franchising comes with royalties, but she frames the cost as part of running any business — and one she’s willing to pay for brand presence and support. “It doesn’t bother me to pay royalties because the support they’re giving me and the presence they’re giving me — it’s the infrastructure I need,” Bongard said.&nbsp;For Bongard, franchising with BooXkeeping ultimately offered what she was looking for: a familiar system, built-in visibility and room to run the business in a way that fits her life. “Me being in control of what I do or what I don’t do has made me very happy,” she said.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/BooXkeeping">https://1851franchise.com/BooXkeeping</a>.

Why Sofia Bongard Chose a BooXkeeping Franchise Over Going Solo - 1851 Franchise

Why This San Diego Bookkeeper Chose BooXkeeping, a Bookkeeping Franchise Over Going Solo

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SAN DIEGO, Calif. —&nbsp;<a href="https://www.booxkeepingfranchise.com/">BooXkeeping</a>, the modern bookkeeping franchise known for delivering cloud-based financial services to small and medium-sized businesses, is proud to announce the addition of new franchisees,&nbsp;<a href="https://www.linkedin.com/in/alejandra-hernandez-06a9a2a0/">Alejandra Hernandez</a> and&nbsp;<a href="https://www.linkedin.com/in/sandrine-rattier-mba/">Sandrine Rattier</a>, in San Diego, California.The duo brings strong professional backgrounds in supply chain management and a longstanding interest in accounting. Together, they are eager to leverage&nbsp;<a href="https://1851franchise.com/booxkeeping/info">BooXkeeping’s</a> proven model to help local business owners streamline their bookkeeping and focus on growth.“I hold an associate’s degree in accounting, and have worked in supply chain for over five years,” said Hernandez. “Although my career has been in supply chain, bookkeeping has been an area of interest.&nbsp; After Sandrine and I met, we realized we wanted to start a business together. We saw the advantage of owning a franchise, an established brand, rather than starting something from scratch, and BooXkeeping felt like the perfect fit.”Rattier shared a similar path. “We actually met at supply chain association meetups, and my background is also in the supply chain arena. A long time ago, when I was going to school, I was considering going into accounting, but I took a different direction. I’ve always wanted to start a business, but wasn’t sure where to begin. When a franchise coach reached out to me, I was looking for something smaller, work-from-home, with no employees. BooXkeeping stood out because of its approach to accounting — making it cool again — and the incredible support the brand provides.”The pair said conversations with BooXkeeping’s team and other franchisees sealed their decision. “Before we made a decision, we spoke with other franchisees who shared how easy it was to work with the BooXkeeping team,” Hernandez said. “We heard great things about their support, and that gave us confidence.”Now, Hernandez and Rattier are focused on launching their franchise and serving small businesses in their community. “We are most excited to start getting clients — that’s our next goal,” Hernandez said. “There are restaurants, mom-and-pop shops, and other entrepreneurs in our area who can benefit from bookkeeping services. We’re excited to help them.”For both women, the journey is also deeply personal. “I was born and raised in France and came to the U.S. for school,” Rattier said. “We really started with nothing, so this is a big step.” Hernandez added, “I was born and raised in Mexico and came to the U.S. over 25 years ago. My family and I have been in San Diego ever since, and now I’m so proud to be starting a business here.”BooXkeeping provides professional, cloud-based bookkeeping services to business owners nationwide, with a flexible, scalable franchise model that doesn’t require a physical office. The brand’s comprehensive training and ongoing support ensure franchisees are equipped to deliver modern financial solutions to small and medium-sized businesses.“We are thrilled to welcome Alejandra and Sandrine to the BooXkeeping family,” said CEO and Co-Founder&nbsp;<a href="https://www.linkedin.com/in/maxemma/">Max Emma</a>. “Their determination, professional experience, and passion for helping small businesses make them ideal partners for our brand. We know they will make a significant impact in San Diego.”ABOUT BOOXKEEPINGBooXkeeping is a bookkeeping franchise that combines professional expertise with genuine human connection to provide cutting-edge bookkeeping services for small and medium-sized businesses, franchisees, franchisors, CPA firms, and more. Founded by Max and Elena Emma, two entrepreneurial immigrants with in-depth experience in finance and accounting, the brand’s journey spans over 20 years. Today, with 14 franchise locations across the country and one corporate location, BooXkeeping has emerged as a unique player in the bookkeeping industry, emphasizing a human-driven approach and personalized service. To learn more, visit<a href="https://www.booxkeepingfranchise.com/">&nbsp;https://www.booxkeepingfranchise.com/</a>.

BooXkeeping Welcomes New Franchisees in San Diego, California

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From Ice Cream to Income Streams: How Greg Cox Found His Sweet Spot with BooXkeeping

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BooXkeeping Welcomes Ryan Schwerdtfeger as Newest Franchisee in Wichita, Kansas

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LANSING, Mich.&nbsp;—&nbsp;<a href="https://www.booxkeepingfranchise.com/">BooXkeeping</a>, a leading franchise network providing remote bookkeeping services, announced a year of significant growth and operational achievements, positioning the brand for continued success in 2026.In 2025, BooXkeeping expanded to 14 franchise locations in nine states, more than doubling its franchise network.&nbsp;&nbsp;“We have momentum and proof of the concept,” said BooXkeeping Co-Founder and CEO&nbsp;<a href="https://www.linkedin.com/in/maxemma">Max Emma</a>. “Selling the first couple of franchises is the hardest part. But once you have successful franchisees that can share their stories, it makes a huge difference for any brand. That’s what happened with BooXkeeping. We now have seasoned franchisees who have been in the system for a while.”The franchise also further strengthened its operational infrastructure via the launch of BooxDesk 2.0, an upgraded internal support system that streamlines document signing, meeting scheduling, budgeting and prospect communication. The platform’s mobile-friendly apps have also helped deliver enhanced efficiency.BooXkeeping’s growth reflects a broader market shift, with remote bookkeeping services gaining greater acceptance among American businesses.&nbsp;“Before the lockdown in 2020, almost everybody wanted their bookkeeper in their city or office. Now, remote services are widely accepted and businesses trust the security,” Emma said. “We’ve also seen more new businesses starting in the U.S., all of which need bookkeeping. Many business advisors suggest owners focus on growing their businesses and outsource everything else. Well, BooXkeeping is a perfect example.”As BooXkeeping looks ahead to 2026, and further growth, the company is launching innovative new strategies to continue driving success for franchise owners. It is also coordinating a complete rebrand that incorporates modern technology and design while maintaining the company’s core values, with the rollout set to be complete by February 1.“Starting in 2026, we will offer options for new franchises to purchase BooXkeeping clients from day one, which will make them cash-flow positive immediately,” Emma said. “That’s a unique model. Not many franchises can do this and I believe it will take us to the next trajectory of growth.”In many ways, 2025 served as a turning point for BooXkeeping, laying the groundwork for steady, long-term growth. With new systems in place and a sharper focus on franchisee performance, the brand enters 2026 prepared to keep building on that momentum.ABOUT BOOXKEEPINGBooXkeeping is a bookkeeping franchise that combines professional expertise with genuine human connection to provide cutting-edge bookkeeping services for small and medium-sized businesses, franchisees, franchisors, CPA firms, and more. Founded by Max and Elena Emma, two entrepreneurial immigrants with in-depth experience in finance and accounting, the brand’s journey spans over 20 years. Today, with 16 franchise locations across the country and one corporate location, BooXkeeping has emerged as a unique player in the bookkeeping industry, emphasizing a human-driven approach and personalized service. To learn more, visit&nbsp;<a href="https://www.booxkeepingfranchise.com/">https://www.booxkeepingfranchise.com/</a>.

BooXkeeping Closes Out a Breakout Year With Major Wins and Momentum for 2026

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<a href="https://www.linkedin.com/in/maxemma">Max Emma</a>, co-founder of&nbsp;<a href="https://www.booxkeepingfranchise.com/">BooXkeeping</a> and founder of&nbsp;<a href="https://www.mainentrance.co">Main Entrance Franchise Consulting</a>, was recently featured on the cover of The Inc Magazine’s special edition,&nbsp;<a href="https://theincmagazine.com/3d-flip-book/the-5-most-pioneering-business-leaders-to-follow-in-2025/">The 5 Most Pioneering Business Leaders to Follow in 2025</a>. The issue highlights visionary entrepreneurs who are reshaping industries, driving innovation and redefining leadership — and Emma’s story stood out as a leading example.The Inc Magazine’s profile traces Emma’s journey from immigrating to the United States from the former Soviet Union to becoming a nationally recognized franchisor and business leader. Emma has long focused on taking complicated work off the plates of small business owners. That focus, paired with his interest in helping them run more efficiently, is what led him to start&nbsp;<a href="https://1851franchise.com/booxkeeping/info">BooXkeeping</a> in 2014. What started as a bookkeeping solution tailored to underserved small businesses has grown into a national franchise system supporting more than 100 brands.The article emphasizes Emma’s leadership philosophy — “trust the process, but empower the people” — and credits his focus on consistency, strong systems, and relationship-building for BooXkeeping’s strong franchise momentum. It also highlights the brand’s structured training, cloud-based tools and internal audits that help franchisees maintain high-quality, reliable service while scaling.Emma notes that technology will continue to shape how bookkeeping gets done, but the personal side of the work still matters. Numbers can be automated, but conversations and advice can’t. BooXkeeping teaches franchisees how to use new tools while still keeping the client relationship at the center.Read the article&nbsp;<a href="https://theincmagazine.com/3d-flip-book/the-5-most-pioneering-business-leaders-to-follow-in-2025/">here</a>.&nbsp;To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/BooXkeeping.">https://1851franchise.com/BooXkeeping.</a>&nbsp;

Max Emma Featured on the Cover of The Inc Magazine

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For decades, the traditional milestones of adulthood followed a familiar pattern — graduate, get a job, buy a house. But as the job market evolves and technology changes the landscape of nearly every industry, more young adults and their parents are rethinking what financial independence really looks like. For some families, that means skipping the down payment and investing in something more lasting: a franchise.<h2>A New Way To Launch a Career</h2><a href="https://www.linkedin.com/in/maxemma/">Max Emma</a>, CEO of&nbsp;<a href="https://www.booxkeepingfranchise.com/">BooXkeeping</a> — the leading bookkeeping franchise — says the idea that you have to “pay your dues” before owning a business no longer applies. “I believe that times are changing. AI is here to stay and is taking over a lot of different functions,” he said. “You do not have to wait 10 or 15 years to start your own business. When you buy a franchise, you get full training, learn how to execute business development and how to run operations.”For recent graduates — especially those with degrees in accounting, finance or business —&nbsp;<a href="https://1851franchise.com/booxkeeping/info">BooXkeeping</a> offers an accessible way to apply their education immediately while gaining hands-on experience. “If you’re fresh out of school, you remember the accounting principles,” Emma said. “Our training focuses on business development, networking and running a business. We’re here to support you.”<h2>Freedom, Flexibility and a Low Barrier to Entry</h2>Compared to brick-and-mortar businesses, BooXkeeping provides a low-cost, low-overhead entry point into entrepreneurship.“The price is definitely one of the reasons we stand out,” Emma said. “No real estate is needed. You can run it from home — or even from your parents’ home in the beginning. It gives young franchise owners freedom to travel and work from anywhere in the world as long as they log in and do the work they're supposed to be doing."&nbsp;That model has caught the attention of recent grads who want to shape their own careers from the start. With BooXkeeping, they can get real business experience and start earning income without the overhead or uncertainty that usually comes with launching a company.<h2>Building Confidence, Mentorship and Momentum</h2>Owning a business right out of college can feel like a leap, but BooXkeeping makes sure new franchisees have a network to lean on.“Franchisees have access not only to the BooXkeeping corporate team, which includes many young professionals, but also to other franchisees,” Emma said. “Some have been in the system for years and others are in the same shoes as new owners. They work through challenges together.”That peer network, Emma says, often becomes a source of mentorship and community — a key benefit for young professionals entering the business world for the first time. Parents investing in their children’s future can feel confident knowing there’s a full support system in place.<h2>Why Now Is the Time To Start</h2>Emma believes that starting early gives young entrepreneurs a major financial advantage.“When you start investing early, the compound effect kicks in,” he said. “If you build a successful business and sell it, you can move on to the next stage of your life much sooner. The earlier you start, the better off you are in growing your wealth.”He added that the goal isn’t just to “retire early” — it’s to build a foundation that gives freedom to choose what’s next. “I don’t believe in retirement,” Emma said. “I believe in changing what you’re doing and continuing to grow. Start building your wealth sooner. Invest the extra money, open other businesses and maybe by the time you’re 35 or 40, you’ll have several companies making you money.”<h2>Why BooXkeeping?</h2>For parents looking to set their children up for long-term success, BooXkeeping represents a new kind of graduation gift — one that offers ownership, mentorship and growth potential. It’s more than a career move; it’s an investment in independence.With its affordable entry point, remote work capability and strong support network, BooXkeeping gives young entrepreneurs the tools to turn their education into a thriving business and a head start on building generational wealth.BooXkeeping gives recent graduates a practical way to build independence right out of school. For parents, it’s an investment that helps their kids learn, earn and take real ownership of their future. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/BooXkeeping">https://1851franchise.com/BooXkeeping</a>.&nbsp;

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Why a BooXkeeping Franchise Might Be the Smartest Graduation Gift You Can Give

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Finance and Public Service Professionals Become First-Generation Business Owners With BooXkeeping Franchise in Charlotte, North Carolina

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