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Buffalo Wings & Rings’ CEO on Season Premiere of CBS Hit Series “Undercover Boss”
The two-time Emmy Award-winning reality series will broadcast on Sunday, December 20, 2015
Under the guise of an everyday employee, Nader Masadeh, the president and CEO of Buffalo Wings & Rings, a fast-growing, club-level sports restaurant franchise with 65 units globally, will leave the comfort of his corner office to have his personal and professional journey spotlighted on the hit CBS series "Undercover Boss." The season premiere airs from 8:30-9:30 p.m. ET (7:30-8:30 p.m. CT, 8:00 – 9:00 p.m. PT) on Sunday, December 20th on the CBS Television Network.
Masadeh’s decision to participate in "Undercover Boss" comes as Buffalo Wings & Rings is in the midst of rapid expansion and fine-tuning operations to ensure long-term success of the 31-year-old brand. Masadeh has been a co-owner of Buffalo Wings & Rings, a restaurant known for offering a chef-inspired menu and the ideal experience for socializing with friends and family over sports for more than 10 years.
"Although I’ve served in a senior management role at the company as part-owner for nearly 11 years, I am a relatively newly appointed CEO. Participating in ‘Undercover Boss’ was an incredible opportunity to see for myself how our team is performing in our franchise locations,” Masadeh said. “I knew from the very beginning that to really make this company successful, I needed to see firsthand how we execute on a day-to-day basis.”
For about a week, he worked alongside employees to complete routine tasks, which included everything from washing dishes in a Cincinnati location to serving tables in Chicago and cleaning the floors in Bardstown, Ky. Masadeh explained that the main takeaway from the experience was gaining a new perspective on where the corporate team should place their focus to improve operations across the system.
“The entire experience was great, but it was tougher than I anticipated. There were a lot of discoveries—low moments, high moments, stressful moments and fun moments,” Masadeh said. “Ultimately, I walked away from this experience with a new appreciation for all levels of our organization, and realizing that there’s always room for improvement.”
Each week, the Emmy Award-winning "Undercover Boss," now in its seventh season, follows a different high-level executive as they slip anonymously into the rank-and-file of their organizations. While working alongside their employees, they see the effects their decisions have on others, realize where the problems lie within their organizations and get an up-close look at both the good and the bad while discovering and rewarding the unsung heroes who help their companies run successfully.
Masadeh said his experience with “Undercover Boss” will help set a higher standard for the company and pave the way for continued growth in the years to come. Buffalo Wings & Rings plans to open 75 locations over the next five years across the Midwest and Southeast.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
