Wings and Rings

In the restaurant industry, competition for customers is fierce. Amid a global pandemic that forces food establishments to close, restrict dining, or move exclusively to delivery and pickup services, a strong marketing strategy is needed to stay alive.This year, <a href="https://medium.com/@emanuelemadeddu/the-role-of-brand-marketing-in-2020-8dbb27116493?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957#:~:text=Brand%20Marketing%20in%202020%20is,the%20medium%2Dterm%20financial%20returns." target="_blank" rel="nofollow">many restaurant brands found their marketing plans upended by the coronavirus crisis.</a> Legacy brand <a href="https://www.buffalowingsandrings.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">Buffalo Wings &amp; Rings</a>, which was founded in the 1980s and started franchising in the 1990s, was prepared for the year’s unexpected challenges. “In my mind, the pandemic has done nothing different to the restaurant experience other than accelerate things that were already happening,” said Buffalo Wings &amp; Rings CEO Nader Masadeh.Instead of hanging flyers or posters geared toward in-house diners that were not stopping in, the <a href="https://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">80 unit franchise</a> branched out beyond the four walls of its restaurants to reach customers. “With things shutting down, we shifted the strategy to reach customers,” says <a href="https://www.linkedin.com/in/diane-matheson-8a887a4/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">Diane Matheson, vice president of marketing at Buffalo Wings &amp; Rings</a>.That shift in focus resulted in major sales. Pickup orders went from approximately 15% of the business in 2019 to 40% of the business in 2020.Buffalo Wings &amp; Rings had a digital presence before COVID-19, but the pandemic <a href="https://www.smartbrief.com/original/2020/12/4-major-trends-digital-marketing-2021?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">forced it and other brands to adopt digital channels for product and service delivery as well as marketing</a>. In 2020, Matheson said they became more digital.&nbsp;For example, Buffalo Wings &amp; Rings increased their presence on social media platforms like <a href="https://www.facebook.com/wingsandrings/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">Facebook</a>. They rewarded customers with gift cards and swag for their interactions. They also offered cooking segments to keep fans interested in their menu options. One segment titled, “<a href="https://fb.watch/2x68vOX1nk/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">Dishin’ with Dan,” features Buffalo Wings &amp; Rings’ Chef Dan</a>. He walks people through kitchen techniques and tips, such as turning leftover chicken tenders from a pickup order into a stir fry dish using vegetables and rice.Buffalo Wings &amp; Rings also tested new ads on platforms like Spotify, and retargeted and refocused their SEO work so the brand would come up at the top of a Google search.&nbsp;Their messaging in these ads was mainly to encourage pick-up and delivery options. And their <a href="https://www.buffalowingsandrings.com/menu?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">menu</a> reflected that shift as well. “We’re a really good option for to-go,” said Matheson. Buffalo Wings &amp; Rings offers a Tailgreat Bundle with 30 traditional or boneless wings or 14 tenders with a party-sized appetizer and dips, or options for kids with just chicken tenders and dipping sauces.&nbsp;The brand’s outreach efforts helped bring customers into restaurants like <a href="https://1851franchise.com/buffalowingsandrings/why-buffalo-wings-rings-franchisee-frances-zwick-is-continuing-to-grow-with-the-brand-2713816#franchisor">Fraces Zwick’s in Kentucky</a> once restrictions were lifted. Zwick, like many other restaurant owners, was hit by COVID-19 setbacks. Although she was unable to open her dining room, her pickup window and outdoor patio remained popular.&nbsp;“We know how to safely operate during a pandemic and are lucky enough to continue to open — I’m thrilled about that,” said Zwick.&nbsp;“The main thing about the club-level experience is it’s all about connecting people together. People that want to hang out and watch the game and talk,” said Buffalo Wings &amp; Rings’ CEO Nader Masadeh. “We created family packs and promotions to create that connection at home.”ABOUT BUFFALO WINGS &amp; RINGS: Established in 1984 in Cincinnati, Ohio, Buffalo Wings &amp; Rings is the ultimate sports restaurant and bar franchise providing a club-level experience with better food, VIP views and our Buffalove ® Service Promise. The franchise is taking game-time to the next level with bright, inviting dining rooms, elevated fan experiences and a chef-inspired menu featuring a rotation of seasonal and diverse limited-time offerings, fresh salads, homemade Bleu Cheese, innovative sandwich options, burgers and fresh, never-frozen wings to satisfy every sports fan. With more than 80 units across the globe, Buffalo Wings &amp; Rings is changing the sports restaurant and bar category, bringing elevated food and experiences that are accessible and affordable to all. For more information, visit www.buffalowingsandrings.com.

Buffalo Wings And Rings Takes Marketing Beyond Its Four Walls to Promote its Pickup and Delivery Options

1851 Franchise

New marketing strategies helped the 80 unit restaurant franchise Buffalo Wings & Rings attract new customers and keep existing ones in 2020.

This brand page has been paid for by WINGS AND RINGS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Buffalo Wings & Rings Takes Marketing Beyond Its Four Walls to Promote its Pickup and Delivery Options

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Wings and Rings Rolls Out New Seasonal Sips, Menu Items and Holiday Gift Card Bonuses for Winter Limited-Time Offer

Wings and Rings Brings Back Sam Adams Beer Cheese for Big Game Flavor and a Free Wings Giveaway

Wings and Rings Launches All-New Daily Value Lineup Packed with Big Flavors and Big Savings

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CINCINNATI, Ohio —&nbsp;<a href="https://www.wingsandrings.com/">Wings and Rings</a>, the 85-unit, club-level sports restaurant and bar franchise, is turning up the heat for college basketball fans during the 2026 NCAA tournament with a limited-time game day deal made for sharing. Kicking off with the first round on March 19 and running throughout the championship on April 6, guests can&nbsp;<a href="https://www.wingsandrings.com/baskets">score a free basket</a> of Saratoga chips, fries or wedges with the purchase of 20 wings on NCAA tournament game days with code BASKETS.The tournament deals don’t stop there. Wings and Rings loyalty members will receive a new freebie loaded into their accounts during every round of the tournament, giving fans even more reasons to stay in the game. Guests can download the&nbsp;<a href="https://www.wingsandrings.com/baskets">Wings and Rings app</a> to start earning rewards and unlock exclusive offers.Throughout the tournament, guests can enjoy Wings and Rings’ signature wings paired with bold sauces and flavors, making it easy to build a shareable spread for friends and family. Plus, the&nbsp;<a href="https://www.wingsandrings.com/deals">Daily Value</a> lineup keeps the deals rolling all week long:&nbsp;<ul><li>Monday &amp; Friday: Kids Eat Free. Start the week with homework after school and end it cheering on the game.</li><li>Tuesday: 40% off wings (traditional or boneless), juicy and packed with bold flavor.</li><li>Wednesday: $8.49 three-piece tender baskets. Hand-breaded, generous servings at unbeatable value.</li><li>Weekday Lunch (11 a.m.–2 p.m.): Generous portions of wings, sandwiches, burgers, and salads that won’t break the bank.</li><li>Happy Hour (Mon–Fri, 3–6 p.m.): Afternoon deals on drinks and bites, ideal for unwinding with friends before tip-off.</li></ul>During the tournament, guests can indulge in Wings and Rings’ Crafted Classics limited-time menu, featuring the return of Sam Adams Beer Cheese across comfort-forward dishes made for game watching. Favorites include Sam’s Beer Cheese Loaded Fries or Chips, the Beer Cheese Chicken Sandwich, and Beer Cheese Jumbo Tenders, perfect for sharing.With wall-to-wall games, shareable eats, and can’t-miss tournament deals, Wings and Rings is the ultimate spot for fans to gather and celebrate every championship moment.To find a Wings and Rings near you, visit&nbsp;<a href="https://www.wingsandrings.com">https://www.wingsandrings.com</a>.&nbsp;ABOUT WINGS AND RINGS&nbsp;Established in 1984 in Cincinnati, Ohio, Wings and Rings is THE club-level sports restaurant and bar with Craveworthy Wings and Rings, My Place Service and a Club-Level Ambiance, all to encourage social connections. Whether it’s enjoying a bit of banter, catching up over the game, finding new craft beer favorites or celebrating a big win, Wings and Rings is the place where everyone can kick back, enjoy life and champion everyday moments. With 85 units across the globe, Wings and Rings is changing the sports restaurant category, making elevated food and beverage experiences accessible to all fans. For more information, please visit&nbsp;<a href="http://www.wingsandrings.com">www.WingsandRings.com</a> and&nbsp;<a href="http://www.ownwingsandrings.com">www.OwnWingsandRings.com</a>.&nbsp;

Wings and Rings Serves Up Game Day Deals for the 2026 NCAA Tournament

Score big with a free basket of fries, chips, or wedges when you grab 20 wings on NCAA tournament game days, giving your crew extra fuel for every buzzer-beater.

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Restaurant Magazine: Wings and Rings Turns Up the Heat With Bold New Summer Menu 

Restaurant Magazine: Wings and Rings Turns Up the Heat With Bold New Summer Menu and Ongoing Promotions

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Buffalo Wings & Rings Takes Marketing Beyond Its Four Walls to Promote its Pickup and Delivery Options

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