Fast Casual: Buffalo Wings & Rings Launches new LTO to Help Fight Breast Cancer
Fast Casual: Buffalo Wings & Rings Launches new LTO to Help Fight Breast Cancer

The brand will donate a dollar to breast cancer research for each order of their new LTO.

In recognition of Breast Cancer Awareness Month, Buffalo Wings & Rings is bringing new meaning to the act of chipping in with its newest limited time offer promotion, “Chip In for the Cause”, featuring pink tortilla chips.

The restaurant franchise will donate $1 to breast cancer awareness and research for every order placed for its new pink tortilla chips and signature pink cocktail, the Blushing Buffalo.  

"We created the Chip In for the Cause LTO to encourage our franchisees to bring attention to breast cancer awareness in their local communities and unite our system with a common cause," Diane Matheson, director of marketing for Buffalo Wings & Rings, said in the release.

Through the promotion, guests can also purchase cause-related T-shirts and complete pledge cards indicating an individual or what reason they are supporting through their contributions.

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