Buffalo Wings & Rings launched its refreshed menu, furthering the company’s chef-inspired commitment to quality, at all of the brand's U.S. locations on April 16.
FSR Magazine reported that the new menu was developed through the application of consumer data and analytics paired with significant research. The menu was thoroughly tested within the restaurant before finalization and features a new design, vibrant food photography, more customer-friendly navigation and a focus on the brand’s fresh, quality ingredients.
“All of our decisions are made with the guest in mind and our latest menu is an example of that focus,” said Diane Matheson, Vice President of Marketing for Buffalo Wings & Rings.
Read the article here.