Patience is key to Paul Brown’s strategy for turning Buffalo Wild Wings around.
Paul Brown was tasked with turning around a 50-year-old franchise when he was appointed Arby’s CEO by Roark Capital in 2013. Due to his success, Roark named him CEO of Inspire Brands, including Arby’s and Buffalo Wild Wings, which Roark acquired late last year. According to a recent Business Insider article, Brown discussed that his plan for the brand is working with a patient stakeholder-base, not unlike his strategy at Arby’s. By leading a private company, he doesn't have to stress about next quarter’s numbers or rush into making the wrong decisions or worrying about going down the wrong path when rebuilding the brand.
"If you go too fast in this process, particularly up front, and you don't bring the employees and the franchisees along, you lose them. Then you start doing things really quickly, and you start doing things and you don't know where it comes from," said Brown.
Brown also notes his focus on the long-term. He’s not in it for the next few quarters and to make big changes, he believes they will take two to four years.