1851

When Bo Lowery joined <a href="https://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=by-putting-franchisees-first-bo-lowery-is-setting-wild-birds-unlimited-up-for-long-term-success-2704732" target="_blank" rel="nofollow" target="_blank">Wild Birds Unlimited</a>&rsquo;s corporate team as a communications specialist, she didn&rsquo;t know that it would be the start of a career that would put her on a path to become the brand&rsquo;s Director of Marketing Support. But now, 19 years later, she couldn&rsquo;t imagine being anywhere else.

Before <a href="https://wildbirdsunlimited.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=by-putting-franchisees-first-bo-lowery-is-setting-wild-birds-unlimited-up-for-long-term-success-2704732" target="_blank" rel="nofollow" target="_blank">Wild Birds Unlimited</a>, Lowery spent 11 years at a small publishing company in the role of art director. But, Bo grew up in a retail environment. Her family owned and operated an independent store that sold motorcycle parts, and she spent a significant amount of time in their store between the ages of 3 and 13. That&rsquo;s why her friend&mdash;who happened to work at Wild Birds Unlimited&mdash;thought that she&rsquo;d be a perfect candidate for a job opening back in 1998. It wasn&rsquo;t just her experience in retail that made her stand out&mdash;Lowery was also already familiar with the Wild Birds Unlimited brand.

&ldquo;I was actually a customer of Jim Carpenter&rsquo;s first Wild Birds Unlimited store before it became a franchise. I&rsquo;ve been interested and bird feeding and watching for a long time, but I never would have imagined that it would become such a big part of my professional life as well,&rdquo; said Lowery. &ldquo;My career here started with one of my friends&mdash;and now colleagues&mdash;who worked at Wild Birds Unlimited. They told me about an open position that would be a great fit for me, and even though I wasn&rsquo;t looking for a job, I decided to come in for an interview. It seemed like such a great opportunity that I made the leap and joined the team. I&rsquo;m so happy that I did, because it&rsquo;s one of the best decisions I&rsquo;ve ever made.&rdquo;

Lowery&rsquo;s first role with Wild Birds Unlimited was as a communications specialist. Her day-to-day tasks involved owning the online presence for the company, which eventually helped her migrate into a marketing role. After a few years, she was promoted to communications manager, which shifted her focus to enhancing how the brand communicated with its franchisees. From Wild Birds Unlimited&rsquo;s intranet to its weekly news communications, Lowery was responsible for maintaining an open line of communication between the brand&rsquo;s executive team and its local store owners.

It was in that position that Lowery helped Wild Birds Unlimited become a pioneer in email marketing. She played a significant role in launching the brand&rsquo;s email marketing platform for franchisees, which is a program that is still functional today. It&rsquo;s that openness to innovation that led to Lowery&rsquo;s current role as Wild Birds Unlimited&rsquo;s Director of Marketing Support. Lowery has definitely risen through the ranks, but she has made sure to always put people&mdash;and franchisees&mdash;first.

&ldquo;It&rsquo;s quite different being in an executive role. My job now requires me to think strategically about the business and how my team&rsquo;s efforts support our franchisees&rsquo; success. My focus is managing people and working with a variety of different positions and personalities, which is fascinating,&rdquo; said Lowery. &ldquo;It&rsquo;s really about dealing with other team members&mdash;who are all experts&mdash;and guiding their success for the work that they do for our franchisees.&rdquo;

To ensure that Wild Birds Unlimited is able to support its existing franchisees while also welcoming more local owners into its system, Lowery has overseen the expansion of the brand&rsquo;s marketing department. That department also oversees a lot more than it did when she accepted her first job. In addition to traditional marketing and communications initiatives that include TV, print and radio placements and an annual comprehensive marketing plan for franchisees, Lowery and her team oversee store planning and design, e-commerce, digital marketing and strategic partnerships with outside organizations. And as marketing continues to evolve, Lowery&mdash;and the rest of her team&mdash;are eager to take the necessary steps to ensure that Wild Birds Unlimited is ahead of the curve.

&ldquo;The ability and willingness of every member of our team to continually educate and challenge themselves&mdash;from Jim all the way through our corporate team and franchisees&mdash;is incredibly inspiring. That&rsquo;s what makes Wild Birds Unlimited so special and unique&mdash;everyone here has a true passion for what we do each and every day,&rdquo; said Lowery. &ldquo;The other thing that continues to drive me in my career is my previous experience in retail. Having grown up in a family-owned retail store environment that didn&rsquo;t have any outside support provides me great insight into what we do here at WBU. My responsibilities allow me to help hundreds of small business owners, and it&rsquo;s a rewarding feeling to know that I&rsquo;m making a difference in their business and in their lives.&rdquo;

By Putting Franchisees First, Bo Lowery Is Setting Wild Birds Unlimited Up for Long-Term Success

1851 Franchise

Fueled by a passion for bird watching and helping local business owners, Wild Birds Unlimited’s Director of Marketing Support is helping the brand stay ahead of both the competition and industry trends.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

by-putting-franchisees-first-bo-lowery-is-setting-wild-birds-unlimited-up-for-long-term-success

Biscuit Belly Franchising

Investing in the Morning Rush: The Financial Benefits of a Biscuit Belly Franchise

biscuit-belly-franchise-financial-benefits-2025

Children's Lighthouse

Legal Expertise Meets Heart: How Stephanie Russ Builds Franchisee Confidence at Children’s Lighthouse

legal-expertise-meets-heart-how-stephanie-russ-builds-franchisee-confidence-at-childrens-lighthouse

Why Children’s Lighthouse Is a Great Multi-Unit Franchise Opportunity

why-childrens-lighthouse-is-a-great-multi-unit-franchise-opportunity

Why Franchise Prospects Should Consider Opening a Children’s Lighthouse in Up-and-Coming Markets

why-franchise-prospects-should-consider-opening-a-childrens-lighthouse-in-up-and-coming-markets

Caring Transitions

How Personal Experience Shaped My Entrepreneurial Path With Caring Transitions

how-personal-experience-shaped-my-entrepreneurial-path-with-caring-transitions

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Subway Pushes Global Growth Despite U.S. Closures 

subway-pushes-global-growth-despite-us-closures

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition — Point of Differentiation

how-to-position-your-value-proposition-with-a-point-of-differentiation

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Cadence Franchising - Meet the Supplier - 1851 Franchise

Cadence Franchising: Modern Lead Nurturing and Recruitment Solutions

cadence-franchising-meet-the-supplier

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Top 20 Cleaning Franchises to Invest in for 2025

By Putting Franchisees First, Bo Lowery Is Setting Wild Birds Unlimited Up for Long-Term Success

MORE STORIES LIKE THIS