Caring Transitions INFO

Caring Transitions, the 255-unit franchise that helps seniors relocate to and from care facilities, is emerging as one of the booming senior care industry’s hottest concepts. While there is no shortage of brands offering medical care and home-improvement services for seniors, there are very few businesses specifically equipped to help seniors move by handling everything from downsizing, relocation, decluttering and estate sales to even emotional support. That is how Caring Transitions has emerged as a leader in its segment. 

Now, Caring Transitions is embarking on an ambitious development plan to reach 400 units in the next five years, targeting markets across the country for new units, starting with Florida and Northern California.

Caring Transitions, founded in 2006 in Cincinnati, is the first national franchising concept specializing in senior relocation and transition services. Caring Transitions was created to help those dealing with the evolving needs of elderly loved ones, founded on the belief that the most successful life transitions happen when care and compassion are involved. The Caring Transitions service helps seniors and families organize personal property and manage the moving process during stressful life events, with the goal of assisting them in regaining control, personal time and peace of mind. Since starting to franchise over 15 years ago, the brand has grown to feature 255 units and shows no signs of slowing down.

As the nation’s only total-solutions provider for families needing compassionate care during life’s challenging transitions, the Caring Transitions business model is about making a real difference for seniors and families. 

A 2020 study identified the most stressful life event as moving, exceeding divorce and getting married. While other companies only handle certain aspects of what seniors need during this stressful time, Caring Transitions aims to be the complete solution. Caring Transitions helps seniors relocate by spending time at their homes, helping them pack and organize their belongings, then moving those belongings to the new home and setting them up in a way that feels comfortable and familiar. 

Then, the team returns to the original location to arrange and host an in-person or online estate sale through its proprietary platform, CTBIDS. The online auction site has over 425,000 registered users and over 30 million views a month. Franchisees can coordinate and facilitate online auctions for the client through the powerful proprietary platform and receive a portion of the liquidation sales to maximize their income. 90% of all listed items on the platform are sold. 

The booming senior care market is estimated at $832.8 billion and projected to continue growing by 3.9% year over year through 2025. The senior population is increasing rapidly in the United States — by the year 2040, AARP reports that about 20% of the population will be 65 years old or older. The Family Caregiver Alliance (FCA) has reported there will be 27 million people in need of long-term care by the year 2050, double the number who required these services in 2000. 

Now, with the COVID-19 pandemic creating an even greater demand for safe, comfortable and quality senior care, Caring Transitions offers entrepreneurs the opportunity to become the “go-to” solution for the evolving needs of elderly loved ones in the communities they serve.

Helping with the evolving needs of elderly loved ones can be one of the most gratifying and fulfilling career choices available. The ideal Caring Transitions franchise owner has a passion for helping seniors in their community or has previously worked with seniors in transition. They have seen loved ones go through the difficult transition of moving someone from their lifelong home and relocating them to a care facility. Overall, Caring Transitions franchisees have to share the brand’s passion and values. While the business is lucrative, the biggest reward for Caring Transitions franchisees should be helping clients feel comfortable and safe in a new home.

When it comes to the business model, Caring Transitions offers an affordable, low-overhead, home-based concept to help franchisees keep costs low and profit potential high. For example, the brand has perfected a referral-based marketing system that helps owners produce an endless stream of referrals and clients without needing to invest in. Caring Transitions also provides franchisees with the tools to launch their businesses with a complete technology system that streamlines operations, including marketing, staffing and billing.  

Caring Transitions franchisees can also tap into multiple profit centers and customizable client solutions that allow them to scale their business, increase profitability and satisfy the growing demand for senior care services. Profit centers include on-site and online liquidation/estate sales, relocation/re-settling services, declutter and downsizing services and residential clean-out services.  

With proven operating, marketing, coaching and technology systems, the Caring Transitions team is dedicated to providing franchisees with all of the support, training and resources they need to thrive in their market. Caring Transitions franchise owners will work with two dedicated business coaches, who will walk them through the start of their franchise journey to help them master the operations of the business. Franchisees will also participate in The Strategic Business Owner program, which helps them hone their skills so they can maximize their success, as well as their work-life balance and freedom. 

Caring Transitions is also the only estate sale and move management franchise with a Winner’s Circle Program, which allows franchisees to earn back their franchise fee in full as they reach certain milestones with the business.

The total investment required to start a Caring Transitions business ranges from $58,912 to $82,712, including a franchise fee of $44,900.

For more information, visit: https://www.caringtransitionsfranchise.com/