Caring Transitions, the nation’s leading provider of senior relocation, downsizing and estate sale services, has officially hit a major milestone: the opening of its 400th franchise location. The brand’s latest addition — Caring Transitions of San Antonio Northwest — is owned by G.G. and Dub Brown, a husband-and-wife team whose combined backgrounds in health care, education, logistics and antiques make them a uniquely qualified fit for the business.
The Browns opened their recent location, serving the San Antonio Northwest community, a region home to 28 senior living communities and a growing need for compassionate transition services.
When G.G. and Dub first encountered Caring Transitions, they weren’t searching for a business — they were shopping on CTBids, the brand’s proprietary online auction platform. Dub had launched a personal business selling antiques and collectibles, sourcing inventory through local estate sales. That’s when the couple had a chance meeting with a Caring Transitions franchisee in San Antonio who introduced them to the broader mission behind the brand.
“I come from a background in construction logistics. I did that for about 20 years,” Dub said. “Recently, I started a business of my own selling antiques and collectibles, and that’s actually how we found Caring Transitions. I was buying some of my inventory through a local Caring Transitions in San Antonio. My wife was looking to transition out of health care and she mentioned how she loved what I was doing. We started talking, and then we talked to our local Caring Transitions owner and she gave us the full rundown.”
“During that lunch, we found out that CTBids was just a small portion of what Caring Transitions actually does,” G.G. said. “We had been shopping with her for about a year and really enjoyed it. The more we talked, the more intrigued and sold we became on the concept.”
G.G., a former Air Force logistics officer turned nursing professor, brings over 15 years of experience in teaching and research, including a doctorate focused on transitional care for people living with dementia. For her, the Caring Transitions model struck a deeply personal chord.
“We really loved that this is a full-package service and I loved that it focuses on seniors,” G.G. said. “My research and my doctorate work focused on transitional care for people living with dementia. So when I saw what Caring Transitions does, it completely appealed to me. I’ve taken care of patients like that, and I’ve taught and mentored students about this specific population.”
According to G.G., that personal connection to the brand’s mission has made the work even more meaningful. “This is really a service-oriented company,” she said. “It lets you interface with seniors and their families throughout different stages of their journey — as they age, downsize and transition. The idea of offering them a smooth process at such a sensitive time is very gratifying. Every time we tell people about what we’re doing, they say: ‘We could have really used you.’”
The Browns say franchising with Caring Transitions offered them a smoother path to business ownership, one that combines structure with purpose.
“What was attractive to me about franchising was that it’s a tried-and-true formula,” G.G. said. “When we started our own LLC a few years ago, we didn’t know all the things we had to do. After going through all the training the brand provides, it’s clear that if you follow the recipe, you can be successful.”
“As a small business owner, you can learn it all the hard way, or you can do something like this. At this point in life, finding things out the hard way is for 25-year-olds,” Dub said. “What I also liked was the branding. We’re stepping into something that already has recognition. And being the 400th franchise? That’s really exciting. The brand is growing fast.”
Located just north of the San Antonio medical center, the Browns are already eyeing strategic ways to serve their local senior communities.
“Our territory is just north of the medical center in San Antonio, and there are 28 senior living communities right there,” Dub said. “We’re trying to determine if we’ll buy a truck now so we can do inter-community moves. We’re uniquely positioned to serve all those facilities.”
And expansion is already on their radar. “We’d like to expand in and around our area,” Dub said. “That’s definitely a goal.”
The Browns are candid about the work required to run a Caring Transitions franchise and about what it takes to succeed.
“We really did our research,” G.G. said. “This business is a lot more work than people might think. A lot of people come in thinking it’s going to be easy. But you’ve got to have really strong people skills and you have to love helping seniors and their families. They give you enough of a blueprint to succeed, but it really depends on your knowledge of your market and your skill set. You can’t walk into this franchise without having a grounded idea of your strengths. If your heart’s not in it, I don’t think you’ll be successful. It’s not a set-it-and-forget-it kind of business.”
“You have to wear a lot of hats,” said Dub. “I’m the business development representative, I go out and get the jobs. She handles the staffing and the execution. I find the business and she delivers the services. I remember when I was 20, I worked for a business owner who told me how he got started. He had one truck, and he’d drive it to a job, park it, change into a suit and then go into meetings to sell the business. I can see that happening with this. It’s that kind of hustle.”
The Browns’ story comes as Caring Transitions celebrates a strong start to 2025. With 19 new franchise sales in Q1, including expansion into new markets like Jacksonville and New Orleans, the brand continues to attract passionate, purpose-driven owners. The recent Emerging Owners Summit in Cincinnati brought together new franchisees and veteran leaders to foster mentorship, education and hands-on training.
“There is nothing like learning from the people who are out there every day doing it,” said James Stapleton, Vice President of Franchise Development. “It’s about helping people achieve their dream of business ownership while also making a difference in their communities.”
And as Caring Transitions continues to grow, Brand President Ray Fabik says the mission remains clear: “We will continue to ride our growth wave as long as there are prime territories and the right franchisees that we feel will carry out the mission and have the potential to reach their profitability goals.”
The Browns, with their commitment to seniors, deep roots in the San Antonio area and a desire to build something meaningful are exactly the kind of franchisees poised to carry that mission forward.
To learn more about franchising with Caring Transitions, visit: https://1851franchise.com/caringtransitions.
Caring Transitions
SPONSORED
With decades of combined experience in health care, education, antiques and logistics, G.G. and Dub Brown are bringing dignity and support to families during life's toughest transitions.
Caring Transitions, the nation’s leading provider of senior relocation, downsizing and estate sale services, has officially hit a major milestone: the opening of its 400th franchise location. The brand’s latest addition — Caring Transitions of San Antonio Northwest — is owned by G.G. and Dub Brown, a husband-and-wife team whose combined backgrounds in health care, education, logistics and antiques make them a uniquely qualified fit for the business.
The Browns opened their recent location, serving the San Antonio Northwest community, a region home to 28 senior living communities and a growing need for compassionate transition services.
When G.G. and Dub first encountered Caring Transitions, they weren’t searching for a business — they were shopping on CTBids, the brand’s proprietary online auction platform. Dub had launched a personal business selling antiques and collectibles, sourcing inventory through local estate sales. That’s when the couple had a chance meeting with a Caring Transitions franchisee in San Antonio who introduced them to the broader mission behind the brand.
“I come from a background in construction logistics. I did that for about 20 years,” Dub said. “Recently, I started a business of my own selling antiques and collectibles, and that’s actually how we found Caring Transitions. I was buying some of my inventory through a local Caring Transitions in San Antonio. My wife was looking to transition out of health care and she mentioned how she loved what I was doing. We started talking, and then we talked to our local Caring Transitions owner and she gave us the full rundown.”
“During that lunch, we found out that CTBids was just a small portion of what Caring Transitions actually does,” G.G. said. “We had been shopping with her for about a year and really enjoyed it. The more we talked, the more intrigued and sold we became on the concept.”
G.G., a former Air Force logistics officer turned nursing professor, brings over 15 years of experience in teaching and research, including a doctorate focused on transitional care for people living with dementia. For her, the Caring Transitions model struck a deeply personal chord.
“We really loved that this is a full-package service and I loved that it focuses on seniors,” G.G. said. “My research and my doctorate work focused on transitional care for people living with dementia. So when I saw what Caring Transitions does, it completely appealed to me. I’ve taken care of patients like that, and I’ve taught and mentored students about this specific population.”
According to G.G., that personal connection to the brand’s mission has made the work even more meaningful. “This is really a service-oriented company,” she said. “It lets you interface with seniors and their families throughout different stages of their journey — as they age, downsize and transition. The idea of offering them a smooth process at such a sensitive time is very gratifying. Every time we tell people about what we’re doing, they say: ‘We could have really used you.’”
The Browns say franchising with Caring Transitions offered them a smoother path to business ownership, one that combines structure with purpose.
“What was attractive to me about franchising was that it’s a tried-and-true formula,” G.G. said. “When we started our own LLC a few years ago, we didn’t know all the things we had to do. After going through all the training the brand provides, it’s clear that if you follow the recipe, you can be successful.”
“As a small business owner, you can learn it all the hard way, or you can do something like this. At this point in life, finding things out the hard way is for 25-year-olds,” Dub said. “What I also liked was the branding. We’re stepping into something that already has recognition. And being the 400th franchise? That’s really exciting. The brand is growing fast.”
Located just north of the San Antonio medical center, the Browns are already eyeing strategic ways to serve their local senior communities.
“Our territory is just north of the medical center in San Antonio, and there are 28 senior living communities right there,” Dub said. “We’re trying to determine if we’ll buy a truck now so we can do inter-community moves. We’re uniquely positioned to serve all those facilities.”
And expansion is already on their radar. “We’d like to expand in and around our area,” Dub said. “That’s definitely a goal.”
The Browns are candid about the work required to run a Caring Transitions franchise and about what it takes to succeed.
“We really did our research,” G.G. said. “This business is a lot more work than people might think. A lot of people come in thinking it’s going to be easy. But you’ve got to have really strong people skills and you have to love helping seniors and their families. They give you enough of a blueprint to succeed, but it really depends on your knowledge of your market and your skill set. You can’t walk into this franchise without having a grounded idea of your strengths. If your heart’s not in it, I don’t think you’ll be successful. It’s not a set-it-and-forget-it kind of business.”
“You have to wear a lot of hats,” said Dub. “I’m the business development representative, I go out and get the jobs. She handles the staffing and the execution. I find the business and she delivers the services. I remember when I was 20, I worked for a business owner who told me how he got started. He had one truck, and he’d drive it to a job, park it, change into a suit and then go into meetings to sell the business. I can see that happening with this. It’s that kind of hustle.”
The Browns’ story comes as Caring Transitions celebrates a strong start to 2025. With 19 new franchise sales in Q1, including expansion into new markets like Jacksonville and New Orleans, the brand continues to attract passionate, purpose-driven owners. The recent Emerging Owners Summit in Cincinnati brought together new franchisees and veteran leaders to foster mentorship, education and hands-on training.
“There is nothing like learning from the people who are out there every day doing it,” said James Stapleton, Vice President of Franchise Development. “It’s about helping people achieve their dream of business ownership while also making a difference in their communities.”
And as Caring Transitions continues to grow, Brand President Ray Fabik says the mission remains clear: “We will continue to ride our growth wave as long as there are prime territories and the right franchisees that we feel will carry out the mission and have the potential to reach their profitability goals.”
The Browns, with their commitment to seniors, deep roots in the San Antonio area and a desire to build something meaningful are exactly the kind of franchisees poised to carry that mission forward.
To learn more about franchising with Caring Transitions, visit: https://1851franchise.com/caringtransitions.
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