Champion: Driving Franchise Growth Through Award-Winning PR and Digital Marketing

Brand: Champion

Website: https://championmgt.com/ 

Supplier Profile:  https://1851franchise.com/supplier/champion 

Service Segment: Public Relations, Digital Marketing, Franchise Development

Top Clients: Raising Cane’s, Fazoli’s, Bobby’s Burgers, Nothing Bundt Cakes, Taco John’s

Champion is a best-in-class PR and digital media agency that has earned national acclaim for its franchise development services, brand storytelling, and high-impact media strategies. With offices in Dallas and Los Angeles, Champion works with some of the most recognized names in hospitality, QSR and consumer brands, using a scrappy and strategic approach to help clients grow market share, attract franchisees and weather crises with confidence.

Company Overview

Champion is a fully integrated marketing and public relations agency that has served the franchise and restaurant industries for more than two decades. Founded with the belief that every brand has a powerful story to tell, Champion has grown to become the second-largest restaurant PR agency in the country and the fourth-largest PR agency based in Texas. The agency’s nearly 50-person team specializes in crafting strategic campaigns that generate brand awareness, consumer engagement and qualified franchise leads. In 2024 alone, Champion generated over 2,500 financially qualified leads and secured nearly 300 national media features.

Innovative Methodology

Champion’s success stems from its holistic, multi-channel approach to brand growth. Its strategies integrate media relations, franchise development PR, social and influencer marketing, and crisis communication into a unified brand narrative. Champion doesn’t rely on templates — instead, it immerses itself in the brand, the competition and the current media landscape to tailor efforts that resonate with both consumers and franchise prospects. Champion’s campaigns often include a mix of local activations, national storytelling, NIL partnerships and digital lead generation, ensuring brands are supported at every stage of growth.

Core Features and Benefits

• Franchise Development Marketing: Includes lead generation, trade media coverage, website audits, digital advertising and funnel tracking.
• Public Relations: National and local placements in major outlets like CNN, GMA, Wall Street Journal and USA Today.
• Influencer and NIL Marketing: Collaborations with influencers, athletes and creators for brand awareness and engagement.
• Local Store Marketing: Hyperlocal campaigns for grand openings and community integration.
• Digital and Social Media Strategy: Data-driven campaigns to grow visibility, traffic and engagement.
• Crisis Management: Proactive and reactive services for incidents ranging from social media backlash to emergencies.

Impact and Success Stories

Champion’s impact is reflected in measurable results and long-standing client relationships. Since 2012, the agency has supported more than 2,275 new store openings, executed over 1,400 influencer campaigns and managed more than 350 client crises. Notable campaigns include Taco John’s “Taco Tuesday” legal media push, Friendly’s TikTok partnership with the Jonas Brothers and Toppers’ franchise development efforts. Champion’s work has earned numerous awards, including a Silver Anvil from PRSA and Platinum and Gold MarCom Awards.

Future Outlook

Champion continues to expand its influence as an indispensable agency partner for franchise brands. With a sharp focus on franchise development marketing, influencer engagement and digital strategy, the team is poised to help even more emerging and established brands grow nationally. The company is also investing in new digital tools and refining its data-driven approach to deliver stronger ROI for its clients.

Why Champion Stands Out

• Deep franchise expertise and industry recognition (Entrepreneur Top Franchise Supplier 5 years running).
• Fully integrated service offerings spanning PR, digital, franchise development and influencer marketing.
• Strong record of measurable success (2,500+ leads generated in 2024).
• Long-term client partnerships with top national brands.
• Award-winning campaigns and national media placements.
• Proactive crisis management and local market activation capabilities.
• Offices in Dallas and Los Angeles, offering national reach with local execution.

For over two decades, Champion has helped franchise brands rise above the noise and build lasting impact. The agency’s expertise, creativity and relentless energy makes it a trusted partner for brands looking to grow fast and smart.

1851 Franchise's Supplier Database is designed to help franchises find the right supplier. If you're looking for help with finances, marketing, real estate or other services for your business, visit https://1851franchise.com/supplier/.