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QSR.com: Hot Dog Sales Are On The Rise After Checkers & Rally's Enters Wiener War
The brand has been promoting its hot dog menu items.
When Burger King launched its new line of grilled hot dogs last month, Checkers & Rally’s declared a Wiener War. And while it's not yet clear who is winning the war, the strategy has proved to be a positive boom to Checkers & Rally's hot dog business, which has doubled.
“I think it’s a fun way to protect our business. We’ve been selling 100 percent beef hot dogs for 30 years. We’re very proud of the business and it’s an important part of our business,” CEO Rick Silva told QSR.com. “Some of these guys are a lot bigger than we are, and they try to muscle into our space.”
Senior Vice President and Chief Marketing Officer Terri Snyder says the promotion is a tongue-in-cheek way to poke fun at Burger King, which is “late to the party and overpriced.”
Even when Checkers & Rally’s hot dogs are normally priced, they are less than half the cost of Burger King’s dogs, Snyder added.
Hot dogs do appear to be on the rise. Snyder says they’re not only a growing presence at convenience stores and fast food, but they’re also appearing in casual dining and even food trucks.
For more franchising information about Checkers & Rally's, click here.
*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.
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