RestaurantBusinessOnline.com: Checkers & Rally's Isn't Afraid Of A Fast Food Fight

Step aside, 7-Eleven, a new challenger to Burger King’s latest offering has entered the ring.

The Checkers & Rally’s chain said it aims to start a “wiener war” with the burger giant, having taken out a tongue-in-cheek ad in USA Today to assert itself as the master of the hot dog realm.

“We’re ready for the fight,” Rick Silva, CEO of Checkers & Rally’s, said in a statement. “We’re a proven brand that’s getting bigger every day because of our dedication to flavor and value.”

Burger King said that it would soon offer two versions of a flame-grilled hot dog in its U.S. restaurants, spurring other hot dog sellers to respond.

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