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The leading fitness brand is looking to new horizons in the franchising world, after building its name from just three corporate-owned locations.
In an interview with Club Industry, P.volve president Julie Julie Cartwright detailed the leading personal fitness brand’s foray into franchising, which P.volve is undertaking just four years after its founding in 2017.
To Cartwright, one of the main focuses has been identifying the right prospective franchisees as P.volve enters this new world of business. “We want to make sure they’re fitting the right financial profile to pull this off, but we’re looking for passionate, business-minded people,” Cartwright said.
P.volve is looking to over 300 potential markets for growth and is extensively using data on where the brand’s streaming workouts are most popular.
Read the full article here.
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