Are you considering opening up your own franchise? If you are, don’t set up shop in these 10 cities.

More new businesses fail than succeed—that’s nearly common knowledge at this point. So to better your chances, it’s important to open your new business in an area where the odds are in your favor.

The new CNBC Metro 20: America’s Best Places to Start a Business ranking identified metro areas where the likelihood of business success is highest. For that ranking, CNBC reviewed data on the 107 largest metro areas in the United States.

Plagued by social, economic and government hurdles to success, here are the 10 cities that came in at the very bottom of that list:

10. Jackson, Mississippi

9. Albuquerque, New Mexico

8. Louisville, Kentucky

7. Providence, Rhode Island

6. Fresno, California

5. Santa Rosa, California

4. Allentown, Pennsylvania

3. San Bernardino, California

2. Modesto, California

1. Stockton, California

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Nick Powills

About the Author

Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.