Growing a Franchise
With 400-plus publishers franchised worldwide, Coffee News is a weekly publication dedicated to connecting local businesses to their communities by offering affordable advertising.
Coffee News is a local advertising publication that is distributed weekly in restaurants, coffee shops and other venues where people have idle time to read. The publication provides lighthearted content such as trivia, jokes and horoscopes, along with ads from local businesses. Coffee News aims to connect small businesses with their local communities by offering affordable advertising in a widely read and highly engaging format. The franchise model allows entrepreneurs to manage and distribute their own editions of Coffee News in their regions, offering a flexible business opportunity with low overhead.
Coffee News was founded in 1988 in Winnipeg, Manitoba, Canada, by Jean Daum, a psychologist and marketing expert who wanted to create a fun and engaging publication for people to read while waiting in restaurants and cafes. The idea quickly gained popularity, and Coffee News began franchising in 1995, offering an opportunity for entrepreneurs to bring the publication to their local communities. Today, Coffee News has over 400 franchisees worldwide, with editions distributed in the U.S., Canada, New Zealand, Australia, Portugal and South Africa.
The Coffee News business model revolves around localized advertising distribution. Franchisees purchase the rights to operate their own Coffee News publication in a defined geographic territory. They are responsible for selling advertising space to local businesses, assembling the weekly publication and distributing it to restaurants, cafes and other public spaces where people gather. The franchisor provides the content for Coffee News, allowing franchisees to focus primarily on advertising sales and distribution. This low-cost, home-based model requires minimal overhead, as franchisees typically do not need a physical office or significant inventory. The business offers flexibility and scalability, allowing franchisees to expand by managing multiple territories as they grow their client base.
Item 19 of the brand’s 2023 Franchise Disclosure Document (FDD) states:
“We do not make any representation about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets … If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet.”
The initial investment required to begin operation of a Coffee News franchise ranges from $11,150 to $12,250, according to the FDD. These costs break down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $9,900 | $9,900 |
| Online Enrollment Fees | $0 | $100 |
| Postponement of Opening Date | $0 | $1,000 |
| Training Expenses | $500 | $500 |
| Miscellaneous Opening Costs | $250 | $250 |
The first franchise fee is $9,900, which is due upon signing the franchise agreement. The fee for each additional franchise (up to a maximum of 20) is $7,000.
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