Comfort Keepers® has built recruiting infrastructure into its franchise system so owners do not have to create a hiring process from scratch. At the center of that system is ComfortKeepers.jobs, the brand’s recruitment-focused website for caregivers and office team members. The site gives prospective employees a dedicated place to learn about Comfort Keepers, explore the benefits of caregiving and search for openings near them. It also gives franchisees an established recruitment platform designed specifically around the brand and its workforce needs.
“ComfortKeepers.jobs provides a differentiating platform from both popular, national job sites and from our competitors competing for a finite supply of caregivers,” said Scott Oaks, vice president of franchise development. It separates our caregiver opportunities from the many applicants have to sort through to find us elsewhere.”
Rather than treating recruiting as something an owner has to figure out after opening, Comfort Keepers pairs the site with a structured training system designed to show franchisees how to attract, evaluate and engage caregivers.
Comfort Keepers’ ElevateU online training platform includes eLearning modules and supporting materials focused specifically on caregiver recruitment. The courses were developed specifically for the Comfort Keepers system, giving franchise owners and managers a resource they can use with their teams.
A Manager Training Guide helps offices develop their recruitment plan, while Instructor-Led Training Materials allow franchisees and managers to continue the conversation with employees after completing the eLearning modules. Those materials walk teams through the steps of the recruitment plan, help managers establish expectations and encourage offices to develop ways to identify potential candidates while building a culture aligned with Comfort Keepers’ values.
The recruiting resources are also connected to training around other parts of the business. Comfort Keepers offers similar guides covering the intake call, care consultation and employee engagement, helping franchise owners approach recruiting as one piece of a broader system rather than an isolated task.
“Our online training platforms work hand in hand with our local training guides used by franchisees and managers,” said Oaks. “Together they allow our franchisees to help our caregiver applicants to truly know what it means to be a Comfort Keepers caregiver, and why there's a difference that benefits them, and more importantly, our clients they serve.”
The recruitment system is designed to communicate more than job openings. Comfort Keepers uses its caregiver site to introduce potential employees to the brand's culture and the experience of working for the company. ComfortKeepers.jobs highlights competitive pay, training, flexible scheduling, career advancement and the opportunity to build a career in health care.
It also emphasizes the personal side of caregiving and Comfort Keepers’ brand promise of “Elevating the Human Spirit.” That message carries through the broader franchise system. Comfort Keepers describes its cultural foundation as “People Elevating People,” positioning the experiences of caregivers and other team members as an important part of the organization.
Comfort Keepers also shares feedback from its caregiver workforce that shows how employees view the experience. In a survey of nearly 1,000 Comfort Keepers caregivers, 93% of respondents reported being satisfied with the flexibility of working as an in-home caregiver. Another 90% said they were satisfied with the personal fulfillment they gained from the job.
Additionally, 90% of respondents reported being highly satisfied with the amount of training they received from Comfort Keepers. Another 86% reported satisfaction with the stability of their schedules.
The survey also found that nearly three out of four respondents rated Comfort Keepers an eight or higher on a 10-point scale when asked whether they would recommend working there to a friend. For 90% of respondents, making a difference in clients’ lives was the most important part of working as a Comfort Keepers caregiver.
Those results support the broader recruitment system Comfort Keepers has created. The brand is not simply directing applicants toward open jobs. It is giving franchise owners resources for recruiting employees, training their teams, establishing expectations and creating an employee experience that caregivers themselves report valuing.
Comfort Keepers has spent more than two decades developing its approach to senior care, and caregiver recruiting is built into the support offered to franchisees. A new owner gains access to ComfortKeepers.jobs, recruitment-focused eLearning, a Manager Training Guide and Instructor-Led Training Materials, along with related resources focused on employee engagement and other important parts of operating the business.
“We want our prospective franchisees to know that we have the resources, training, and tools to help them compete for not just our potential clients who need our service, but for the caregivers who are equally important to having a successful Comfort Keepers franchise,” said Oaks.
Together, those resources give franchisees an established recruiting framework they can use as they build their local team. Rather than beginning with a blank page, Comfort Keepers franchisees enter the business with a caregiver-focused culture already in place.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/comfort-keepers.
Comfort Keepers
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ComfortKeepers.jobs, structured training resources and strong caregiver satisfaction rates give franchise owners a recruiting system designed to help them build and retain their teams.
Comfort Keepers® has built recruiting infrastructure into its franchise system so owners do not have to create a hiring process from scratch. At the center of that system is ComfortKeepers.jobs, the brand’s recruitment-focused website for caregivers and office team members. The site gives prospective employees a dedicated place to learn about Comfort Keepers, explore the benefits of caregiving and search for openings near them. It also gives franchisees an established recruitment platform designed specifically around the brand and its workforce needs.
“ComfortKeepers.jobs provides a differentiating platform from both popular, national job sites and from our competitors competing for a finite supply of caregivers,” said Scott Oaks, vice president of franchise development. It separates our caregiver opportunities from the many applicants have to sort through to find us elsewhere.”
Rather than treating recruiting as something an owner has to figure out after opening, Comfort Keepers pairs the site with a structured training system designed to show franchisees how to attract, evaluate and engage caregivers.
Comfort Keepers’ ElevateU online training platform includes eLearning modules and supporting materials focused specifically on caregiver recruitment. The courses were developed specifically for the Comfort Keepers system, giving franchise owners and managers a resource they can use with their teams.
A Manager Training Guide helps offices develop their recruitment plan, while Instructor-Led Training Materials allow franchisees and managers to continue the conversation with employees after completing the eLearning modules. Those materials walk teams through the steps of the recruitment plan, help managers establish expectations and encourage offices to develop ways to identify potential candidates while building a culture aligned with Comfort Keepers’ values.
The recruiting resources are also connected to training around other parts of the business. Comfort Keepers offers similar guides covering the intake call, care consultation and employee engagement, helping franchise owners approach recruiting as one piece of a broader system rather than an isolated task.
“Our online training platforms work hand in hand with our local training guides used by franchisees and managers,” said Oaks. “Together they allow our franchisees to help our caregiver applicants to truly know what it means to be a Comfort Keepers caregiver, and why there's a difference that benefits them, and more importantly, our clients they serve.”
The recruitment system is designed to communicate more than job openings. Comfort Keepers uses its caregiver site to introduce potential employees to the brand's culture and the experience of working for the company. ComfortKeepers.jobs highlights competitive pay, training, flexible scheduling, career advancement and the opportunity to build a career in health care.
It also emphasizes the personal side of caregiving and Comfort Keepers’ brand promise of “Elevating the Human Spirit.” That message carries through the broader franchise system. Comfort Keepers describes its cultural foundation as “People Elevating People,” positioning the experiences of caregivers and other team members as an important part of the organization.
Comfort Keepers also shares feedback from its caregiver workforce that shows how employees view the experience. In a survey of nearly 1,000 Comfort Keepers caregivers, 93% of respondents reported being satisfied with the flexibility of working as an in-home caregiver. Another 90% said they were satisfied with the personal fulfillment they gained from the job.
Additionally, 90% of respondents reported being highly satisfied with the amount of training they received from Comfort Keepers. Another 86% reported satisfaction with the stability of their schedules.
The survey also found that nearly three out of four respondents rated Comfort Keepers an eight or higher on a 10-point scale when asked whether they would recommend working there to a friend. For 90% of respondents, making a difference in clients’ lives was the most important part of working as a Comfort Keepers caregiver.
Those results support the broader recruitment system Comfort Keepers has created. The brand is not simply directing applicants toward open jobs. It is giving franchise owners resources for recruiting employees, training their teams, establishing expectations and creating an employee experience that caregivers themselves report valuing.
Comfort Keepers has spent more than two decades developing its approach to senior care, and caregiver recruiting is built into the support offered to franchisees. A new owner gains access to ComfortKeepers.jobs, recruitment-focused eLearning, a Manager Training Guide and Instructor-Led Training Materials, along with related resources focused on employee engagement and other important parts of operating the business.
“We want our prospective franchisees to know that we have the resources, training, and tools to help them compete for not just our potential clients who need our service, but for the caregivers who are equally important to having a successful Comfort Keepers franchise,” said Oaks.
Together, those resources give franchisees an established recruiting framework they can use as they build their local team. Rather than beginning with a blank page, Comfort Keepers franchisees enter the business with a caregiver-focused culture already in place.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/comfort-keepers.
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