IRVINE, Calif. — Comfort Keepers® is ending 2025 in a very different place than it began. The brand is closing the year with more than 20 new territories awarded, marking one of the strongest periods in the company’s recent franchise history. This momentum reflects a deliberate effort over the past 18 months to reenergize development and put the franchise ownership opportunity back in front of qualified operators.
“Our objective is to reaccelerate organic growth by awarding new franchises and developing untapped territories,” said Scott Oaks, vice president of franchise development for Comfort Keepers. “While we remain deeply committed to supporting existing franchisees who are expanding their footprints—which is always a strong indicator of system health—we also believe that bringing in new owners from outside the network is critical. These new partners help us enter new markets, strengthen share and penetration, and infuse the brand with fresh perspectives, experiences and skill sets that elevate the entire system.”
The growth showed up on the map, too. Markets that have long had lighter coverage, including Seattle, picked up steam as new owners opened multiple territories and signed their first clients quickly.
The Comfort Keepers team now hopes to replicate that success in markets like Salt Lake City and other parts of Utah, while continuing to capitalize on the strong interest in cities like Dallas, Houston, Boston and Miami.
Potential new franchise owners tend to look for opportunities with strong, steady demand, predictable profit margins and the ability to scale. The increase in candidate interest also reflects broader demand for a senior care brand with a strong franchise model.
Comfort Keepers has refined its model for nearly three decades.
“One consistent piece of feedback from candidates is that they’re looking at home care because it’s a people business. Part of this business is staffing. And, at the end of the day, our caregivers are the product,” Oaks said. “The better job we do hiring good caregivers, managing them and creating an environment where they feel valued, the better they care for clients.”
Comfort Keepers has invested heavily in strengthening its franchise development engine. A fully overhauled franchise development website, relaunched at the end of last year, modernized the brand’s digital presence and created a more intuitive, engaging experience for prospective franchisees. These upgrades, paired with a growing embrace of emerging technologies, have positioned the brand to better attract, educate, and qualify candidates in a competitive landscape.
To support that momentum, the brand has also expanded its franchise development team, ensuring that increased interest is met with faster follow-up, more personalized guidance, and a smoother path from inquiry to discovery. “Staying proactive instead of reactive — and not finding out too late that you didn’t pivot quickly enough — has been crucial,” Oaks said. “By investing in both our digital platforms and our people, we’re able to move with greater speed and intention, while giving candidates a clearer picture of what it takes to succeed in our system.”
Comfort Keepers expects to carry this momentum into 2026, with a goal of expansion in 30 to 40 new territories. By embracing technology, properly assessing target markets and investing in franchise owners looking to make a difference, Comfort Keepers remains primed for significant growth in 2026.
“Even though we have more than 600 operating territories in the U.S. and another 40-plus in Canada, we still have many strong, viable markets left. We still have major metropolitan areas available. So we feel these are realistic goals,” Oaks said. “I’d say this is a very exciting time for Comfort Keepers. We’re growing in units and in system revenue. And, at the end of the day, when we grow, we’re able to provide care that allows more seniors to live the highest quality of life at home. That’s the goal.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/comfort-keepers.
About Comfort Keepers®
For over 25 years, Comfort Keepers® has been Elevating the Human SpiritSM through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. Comfort Keepers operates a franchise network that has grown to more than 600 locations in the U.S. and Canada, serving hundreds of thousands of clients since 1998. The company’s nationwide network employs thousands of caregivers, also known as Comfort Keepers®, who deliver joy through interactive caregiving by continually communicating with, involving and engaging with seniors in everyday tasks and activities. For more information, visit ComfortKeepers.com.
Comfort Keepers
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With strategic market expansion, a surge in owner interest and mission-driven operators joining the system, Comfort Keepers celebrates a banner year in franchise development.
IRVINE, Calif. — Comfort Keepers® is ending 2025 in a very different place than it began. The brand is closing the year with more than 20 new territories awarded, marking one of the strongest periods in the company’s recent franchise history. This momentum reflects a deliberate effort over the past 18 months to reenergize development and put the franchise ownership opportunity back in front of qualified operators.
“Our objective is to reaccelerate organic growth by awarding new franchises and developing untapped territories,” said Scott Oaks, vice president of franchise development for Comfort Keepers. “While we remain deeply committed to supporting existing franchisees who are expanding their footprints—which is always a strong indicator of system health—we also believe that bringing in new owners from outside the network is critical. These new partners help us enter new markets, strengthen share and penetration, and infuse the brand with fresh perspectives, experiences and skill sets that elevate the entire system.”
The growth showed up on the map, too. Markets that have long had lighter coverage, including Seattle, picked up steam as new owners opened multiple territories and signed their first clients quickly.
The Comfort Keepers team now hopes to replicate that success in markets like Salt Lake City and other parts of Utah, while continuing to capitalize on the strong interest in cities like Dallas, Houston, Boston and Miami.
Potential new franchise owners tend to look for opportunities with strong, steady demand, predictable profit margins and the ability to scale. The increase in candidate interest also reflects broader demand for a senior care brand with a strong franchise model.
Comfort Keepers has refined its model for nearly three decades.
“One consistent piece of feedback from candidates is that they’re looking at home care because it’s a people business. Part of this business is staffing. And, at the end of the day, our caregivers are the product,” Oaks said. “The better job we do hiring good caregivers, managing them and creating an environment where they feel valued, the better they care for clients.”
Comfort Keepers has invested heavily in strengthening its franchise development engine. A fully overhauled franchise development website, relaunched at the end of last year, modernized the brand’s digital presence and created a more intuitive, engaging experience for prospective franchisees. These upgrades, paired with a growing embrace of emerging technologies, have positioned the brand to better attract, educate, and qualify candidates in a competitive landscape.
To support that momentum, the brand has also expanded its franchise development team, ensuring that increased interest is met with faster follow-up, more personalized guidance, and a smoother path from inquiry to discovery. “Staying proactive instead of reactive — and not finding out too late that you didn’t pivot quickly enough — has been crucial,” Oaks said. “By investing in both our digital platforms and our people, we’re able to move with greater speed and intention, while giving candidates a clearer picture of what it takes to succeed in our system.”
Comfort Keepers expects to carry this momentum into 2026, with a goal of expansion in 30 to 40 new territories. By embracing technology, properly assessing target markets and investing in franchise owners looking to make a difference, Comfort Keepers remains primed for significant growth in 2026.
“Even though we have more than 600 operating territories in the U.S. and another 40-plus in Canada, we still have many strong, viable markets left. We still have major metropolitan areas available. So we feel these are realistic goals,” Oaks said. “I’d say this is a very exciting time for Comfort Keepers. We’re growing in units and in system revenue. And, at the end of the day, when we grow, we’re able to provide care that allows more seniors to live the highest quality of life at home. That’s the goal.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/comfort-keepers.
About Comfort Keepers®
For over 25 years, Comfort Keepers® has been Elevating the Human SpiritSM through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. Comfort Keepers operates a franchise network that has grown to more than 600 locations in the U.S. and Canada, serving hundreds of thousands of clients since 1998. The company’s nationwide network employs thousands of caregivers, also known as Comfort Keepers®, who deliver joy through interactive caregiving by continually communicating with, involving and engaging with seniors in everyday tasks and activities. For more information, visit ComfortKeepers.com.
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