As the demand for compassionate senior care continues to rise, there’s never been a better time to invest in a business that not only offers financial success but also makes a profound impact on people's lives. Comfort Keepers, a leader in the home care industry for over 25 years, stands out by doing more than just meeting physical needs. Now, with over 600 territories, an average unit volume (AUV) of $1.1 million and a mission all about elevating the human spirit, Comfort Keepers provides franchisees the opportunity to thrive both financially and personally.
"We’ve been a leader for over 25 years, and our track record speaks for itself against competitors,” said Scott Oaks, Vice President of Franchise Development. “This is a business that gives our franchisees everything that comes with being a business owner — financial success, control and independence — while also being involved in something that makes a positive impact in seniors and families lives. It’s not just a transactional business for franchisees.”
Comfort Keepers was founded over 25 years ago by a registered nurse who saw a gap in the care that seniors were receiving. Beyond traditional home healthcare, she identified a need for companionship, daily assistance and activities that bring joy into the lives of seniors. This foundation of compassion has driven Comfort Keepers to expand rapidly, and within just a year of launching, the brand began franchising.
Comfort Keepers sets itself apart with its Interactive Caregiving™ philosophy, which focuses on caring for the whole person — mind, body and spirit. Instead of simply checking off tasks, Comfort Keepers engages seniors in daily activities, fostering a sense of purpose, joy and connection. This holistic approach elevates their clients' well-being, turning everyday moments into meaningful experiences.
With over 25 years of experience, Comfort Keepers empowers seniors to maintain their independence at home, offering uplifting personal care and companionship that enhances both physical and emotional health. By incorporating technology and constant communication with family members, Comfort Keepers ensures seniors live with dignity and joy in the place they love most — home.
Today, the company has grown into one of the top senior care providers nationwide, with over 600 territories. The brand recently won “Best of the Best in Home Care” by Newsweek magazine.
“What sets us apart is our focus on positivity and daily doses of joy that allow seniors to thrive physically,” said Saudia Gajadhar, Vice President of Marketing and Communications. “Many of our franchisees tell us that our beliefs align with theirs. Elevating the Human Spirit — that concept runs through everything we do. Our franchisees really want something tangible, and our brand promise of Elevating the Human Spirit is operationalized in how we actually take care of clients. Franchisees feel heard, and that’s really important to us.”
The booming senior care market, which is currently valued at $923 billion, is driven by the growing aging population and the increasing demand for in-home care services. Over 10,000 baby boomers turn 65 every day and over 70% of Americans 65 and older will need long-term care services at some point in their lives.
Comfort Keepers offers franchisees not only a lucrative way to tap into this demand — with an impressive AUV of $1.1 million — but also the ability to make a real impact in their communities.
"When I talk to franchise candidates, our approach to caregiving is a big selling point,” said Oaks. “Our interactive caregiving approach not only ensures physical care needs are met, but engages with seniors in a way that brings real value.”
The senior care market also offers a diverse set of revenue streams and care sources, Oaks says, which presents many opportunities for franchise owners. Comfort Keepers franchisees can provide companion care, personal care, private duty nursing care, respite care, light housekeeping, Alzheimer's/dementia care, veterans home care, senior health & wellness care, palliative care, hospice care and end-of-life care.
Another big part of what makes the brand stand out, Oaks says, is the way it treats its caregivers. In a recent survey of nearly 1,000 Comfort Keepers caregivers, respondents reported being satisfied with the personal fulfillment gained in their job (90%) and the flexibility of being an in-home care caregiver (93%). Nearly 3 out of 4 respondents gave Comfort Keepers a rating of 8 or higher (on a 10 point scale) when asked if they would recommend working there to a friend. In March of 2023, the brand qualified as a Great Place to Work®, a testament to the positive environment franchisees create for their caregivers.
“Caregivers aren’t just a commodity — we’re nothing without them,” Oaks said. “That’s why we care just as much about caregiver satisfaction as we do about client satisfaction. All of this wraps up into a business you can feel really good about, in an industry where there’s tremendous demand."
Comfort Keepers’ franchisees benefit from a robust support system designed to help them succeed quickly and sustainably. New franchisees are onboarded with a franchise support specialist who provides weekly calls, pre-training checklists and assistance through the licensing process.
The training program includes two weeks of virtual training followed by a week of in-person training, ensuring that franchisees feel prepared to launch their businesses successfully.
“Our goal is to have a new franchisee up and running within 60 to 90 days,” said Oaks. This rapid launch process is supported by a team of Regional Directors who have hands-on experience working in franchise operations. All of the Regional Directors have worked in some level of corporate operations or with franchisees, so they provide real-world guidance and consulting from a team that’s been there and done that.”
The brand's continuous support extends to quarterly town hall calls, annual office visits and the Comfort Keepers Franchise Conference. Additionally, Comfort Keepers assists with crucial caregiver recruiting and management strategies, providing the tools such as ComfortKeepers.jobs, the first recruitment-focused website for the home care industry. Franchisees also receive essential regulatory support, on-demand training resources through ElevateU, an online learning platform and access to a network of fellow owners who act as advisors.
Looking ahead, Comfort Keepers is making significant strides in its expansion strategy. After selling most of its corporate locations to existing operators, the company is now focused on awarding 36 new franchise territories in fiscal year 2024.
With a focus on key growth markets like Boston, St. Louis, Seattle, Houston, and Dallas, Comfort Keepers is positioning itself for continued success and national reach.
“For those seeking to invest in a business that combines profitability with purpose, Comfort Keepers offers an unparalleled opportunity in a thriving market,” said Oaks. “With targeted growth in key cities and a focus on providing franchisees with the tools they need to succeed, now is the perfect time to become a part of the Comfort Keepers family.”
For more information on franchising with Comfort Keepers, visit: https://www.comfortkeepersfranchise.com/.
Comfort Keepers
SPONSORED
With over 600 territories, an AUV over $1 million and a proven track record of over 25 years, Comfort Keepers? has firmly established itself as one of the top contenders in the senior care industry.
As the demand for compassionate senior care continues to rise, there’s never been a better time to invest in a business that not only offers financial success but also makes a profound impact on people's lives. Comfort Keepers, a leader in the home care industry for over 25 years, stands out by doing more than just meeting physical needs. Now, with over 600 territories, an average unit volume (AUV) of $1.1 million and a mission all about elevating the human spirit, Comfort Keepers provides franchisees the opportunity to thrive both financially and personally.
"We’ve been a leader for over 25 years, and our track record speaks for itself against competitors,” said Scott Oaks, Vice President of Franchise Development. “This is a business that gives our franchisees everything that comes with being a business owner — financial success, control and independence — while also being involved in something that makes a positive impact in seniors and families lives. It’s not just a transactional business for franchisees.”
Comfort Keepers was founded over 25 years ago by a registered nurse who saw a gap in the care that seniors were receiving. Beyond traditional home healthcare, she identified a need for companionship, daily assistance and activities that bring joy into the lives of seniors. This foundation of compassion has driven Comfort Keepers to expand rapidly, and within just a year of launching, the brand began franchising.
Comfort Keepers sets itself apart with its Interactive Caregiving™ philosophy, which focuses on caring for the whole person — mind, body and spirit. Instead of simply checking off tasks, Comfort Keepers engages seniors in daily activities, fostering a sense of purpose, joy and connection. This holistic approach elevates their clients' well-being, turning everyday moments into meaningful experiences.
With over 25 years of experience, Comfort Keepers empowers seniors to maintain their independence at home, offering uplifting personal care and companionship that enhances both physical and emotional health. By incorporating technology and constant communication with family members, Comfort Keepers ensures seniors live with dignity and joy in the place they love most — home.
Today, the company has grown into one of the top senior care providers nationwide, with over 600 territories. The brand recently won “Best of the Best in Home Care” by Newsweek magazine.
“What sets us apart is our focus on positivity and daily doses of joy that allow seniors to thrive physically,” said Saudia Gajadhar, Vice President of Marketing and Communications. “Many of our franchisees tell us that our beliefs align with theirs. Elevating the Human Spirit — that concept runs through everything we do. Our franchisees really want something tangible, and our brand promise of Elevating the Human Spirit is operationalized in how we actually take care of clients. Franchisees feel heard, and that’s really important to us.”
The booming senior care market, which is currently valued at $923 billion, is driven by the growing aging population and the increasing demand for in-home care services. Over 10,000 baby boomers turn 65 every day and over 70% of Americans 65 and older will need long-term care services at some point in their lives.
Comfort Keepers offers franchisees not only a lucrative way to tap into this demand — with an impressive AUV of $1.1 million — but also the ability to make a real impact in their communities.
"When I talk to franchise candidates, our approach to caregiving is a big selling point,” said Oaks. “Our interactive caregiving approach not only ensures physical care needs are met, but engages with seniors in a way that brings real value.”
The senior care market also offers a diverse set of revenue streams and care sources, Oaks says, which presents many opportunities for franchise owners. Comfort Keepers franchisees can provide companion care, personal care, private duty nursing care, respite care, light housekeeping, Alzheimer's/dementia care, veterans home care, senior health & wellness care, palliative care, hospice care and end-of-life care.
Another big part of what makes the brand stand out, Oaks says, is the way it treats its caregivers. In a recent survey of nearly 1,000 Comfort Keepers caregivers, respondents reported being satisfied with the personal fulfillment gained in their job (90%) and the flexibility of being an in-home care caregiver (93%). Nearly 3 out of 4 respondents gave Comfort Keepers a rating of 8 or higher (on a 10 point scale) when asked if they would recommend working there to a friend. In March of 2023, the brand qualified as a Great Place to Work®, a testament to the positive environment franchisees create for their caregivers.
“Caregivers aren’t just a commodity — we’re nothing without them,” Oaks said. “That’s why we care just as much about caregiver satisfaction as we do about client satisfaction. All of this wraps up into a business you can feel really good about, in an industry where there’s tremendous demand."
Comfort Keepers’ franchisees benefit from a robust support system designed to help them succeed quickly and sustainably. New franchisees are onboarded with a franchise support specialist who provides weekly calls, pre-training checklists and assistance through the licensing process.
The training program includes two weeks of virtual training followed by a week of in-person training, ensuring that franchisees feel prepared to launch their businesses successfully.
“Our goal is to have a new franchisee up and running within 60 to 90 days,” said Oaks. This rapid launch process is supported by a team of Regional Directors who have hands-on experience working in franchise operations. All of the Regional Directors have worked in some level of corporate operations or with franchisees, so they provide real-world guidance and consulting from a team that’s been there and done that.”
The brand's continuous support extends to quarterly town hall calls, annual office visits and the Comfort Keepers Franchise Conference. Additionally, Comfort Keepers assists with crucial caregiver recruiting and management strategies, providing the tools such as ComfortKeepers.jobs, the first recruitment-focused website for the home care industry. Franchisees also receive essential regulatory support, on-demand training resources through ElevateU, an online learning platform and access to a network of fellow owners who act as advisors.
Looking ahead, Comfort Keepers is making significant strides in its expansion strategy. After selling most of its corporate locations to existing operators, the company is now focused on awarding 36 new franchise territories in fiscal year 2024.
With a focus on key growth markets like Boston, St. Louis, Seattle, Houston, and Dallas, Comfort Keepers is positioning itself for continued success and national reach.
“For those seeking to invest in a business that combines profitability with purpose, Comfort Keepers offers an unparalleled opportunity in a thriving market,” said Oaks. “With targeted growth in key cities and a focus on providing franchisees with the tools they need to succeed, now is the perfect time to become a part of the Comfort Keepers family.”
For more information on franchising with Comfort Keepers, visit: https://www.comfortkeepersfranchise.com/.
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