Comfort Keepers

For decades, Utah has been defined by its youth. The state has consistently ranked as one of the nation’s&nbsp;<a href="https://www.ksl.com/article/50431360/utah-retains-title-as-youngest-state-as-us-population-continues-to-age?utm_source=1851franchise.com&utm_medium=article&utm_campaign=comfort-keepers-utah-senior-care-franchise-expansion-2731573" target="_blank" rel="nofollow">youngest</a>. But a quiet demographic shift is taking place. And it’s redrawing the Beehive State’s map. Projections show Utah’s median age will climb significantly, with those at retirement age set to make up&nbsp;<a href="https://utahnewsdispatch.com/2024/05/13/utah-youngest-state-getting-older-heres-why-that-matters/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=comfort-keepers-utah-senior-care-franchise-expansion-2731573" target="_blank" rel="nofollow">more than 20%</a> of the state’s total population by 2060.This aging trend, coupled with a robust healthcare system and a steady influx of new residents, has placed Utah at the center of the national expansion strategy for&nbsp;<a href="https://www.comfortkeepersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=comfort-keepers-utah-senior-care-franchise-expansion-2731573" target="_blank" rel="nofollow">Comfort Keepers®</a>, a leading in-home senior care franchise.&nbsp;"Salt Lake City is a booming market," said&nbsp;<a href="https://www.linkedin.com/in/scott-oaks-39396612/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=comfort-keepers-utah-senior-care-franchise-expansion-2731573" target="_blank" rel="nofollow">Scott Oaks</a>, vice president of franchise development for&nbsp;<a href="https://1851franchise.com/comfort-keepers/info">Comfort Keepers</a>. "You’ve got a lot of people moving there. So, you have the sheer population numbers. We don’t have any existing franchises in the state of Utah currently. So, it’s definitely an untapped market for us."The brand has identified room for seven or eight new territories in the state, primarily concentrated along the Wasatch Front. The target area stretches from Bountiful in the north down through the high-growth corridors of Provo, Orem and Ogden in Utah.<h2>Why the Increased Demand?</h2>The demand for senior services is being driven by more than just local aging. Utah is increasingly becoming a destination for retirees drawn by the state's outdoor lifestyle and quality medical care. While traditional retirement states like Florida or Arizona tend to dominate the conversation, Oaks noted that migration patterns are shifting as seniors prioritize community quality over year-round sun."We're seeing the population growth get to the point where we feel like we can really build successful businesses for the senior care market," Oaks said. “It’s a very active community, and that impacts demand.”&nbsp;<a href="https://ihpi.umich.edu/national-poll-healthy-aging/national-findings/older-adults-preparedness-age-place?utm_source=1851franchise.com&utm_medium=article&utm_campaign=comfort-keepers-utah-senior-care-franchise-expansion-2731573" target="_blank" rel="nofollow">Roughly 90%</a> of the demographic prefers to age at home rather than in a facility. And Utah’s healthcare infrastructure supports such longevity. The state is home to top medical institutions like University of Utah Health, which consistently ranks among the best in the nation for quality, and Intermountain Health.&nbsp;This active environment means seniors are living longer. But, as they reach their 80s and 90s, the need for physical assistance naturally increases.<h2>Filling the Care Gap</h2>A unique challenge in Utah’s current market is the care gap created by a more mobile society. Even in a state known for large, close-knit families, many adult children now live hours from aging parents. Oaks estimated that about 30% of the inquiries Comfort Keepers receives come from family members who live more than four hours away.Comfort Keepers aims to bridge this gap by providing everything from transportation and grocery shopping to more hands-on personal care. The goal is often to provide respite care, which allows family members to step back from the physical and emotional strain of caregiving.<h2>The Entrepreneurial Opportunity</h2>The lack of an existing brand presence in Utah offers a rare blank-slate opportunity. Unlike in markets that are more saturated, new owners in Utah can secure prime territories even during a period of increased demand.While the industry is specialized, Comfort Keepers doesn’t require franchisees to have a background in healthcare. Instead, the focus is on leadership and a mindset that supports the brand’s mission of service."What we are looking for is people who are comfortable in leadership positions. They're comfortable managing people because you’re working with a large group of caregivers that are out in the field working with our clients and their families," Oaks said. "The other thing that we're looking for is that people have an innate passion and desire to help folks and make a positive impact in their communities."As Utah continues its transition from a youthful frontier to a premier destination for those of all ages, the infrastructure of care must keep pace. For Comfort Keepers, the timing of the Utah push is as much about the stability of the business model as it is about the geography."The territories are wide open. You can come in and really pick the key markets that you want to go into,” Oaks said. “This model has shown time and time again that through good economic times, through bad economic times, through a pandemic, there is a need there. And our franchisees can be successful.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/comfort-keepers">https://1851franchise.com/comfort-keepers</a>.

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Utah Senior Care Franchise Opportunities: Comfort Keepers Salt Lake City

1851 Franchise

Comfort Keepers® outlines how Utah’s aging population, strong healthcare infrastructure and rising demand for in-home senior care make Salt Lake City a prime territory for prospective franchisees.

This brand page has been paid for by COMFORT KEEPERS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Why Utah Is a Top Expansion Market for Senior Care Franchises: Comfort Keepers® Targets Growth in Salt Lake City and Beyond

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When&nbsp;<a href="https://www.linkedin.com/in/nathan-miller-16648829">Nathan Miller</a> entered the senior home care industry with&nbsp;<a href="https://www.comfortkeepersfranchise.com/">Comfort Keepers®</a>, the leading in-home senior care franchise, his motivation came from a desire to work for himself, to empower small teams and to build a business that could support his family for decades. And that is precisely what he found with his&nbsp;<a href="https://1851franchise.com/comfort-keepers">Comfort Keepers</a> business across Colorado’s Front Range.<h2>From Oil Wells to Home Care</h2>Before franchising, Miller spent 10 years as a petroleum engineer in Texas, drilling long oil wells and working in high-pressure environments. “I loved my job the first five years; didn’t like it the last five,” he said. As he and his wife welcomed their first child, he realized he was ready for a major change. “I wanted to work for myself. I loved working with small teams and empowering them to do their jobs,” he said.He also had a close example of what business ownership in senior care could look like: “I have a twin brother who runs another home care franchise in San Antonio … so I knew of the senior home care space and saw he could provide for his family.”Still, Miller wasn’t interested in starting from scratch. When an existing Comfort Keepers business came onto the market in Denver during 2020, the opportunity aligned with his growing desire to take a leap — and with his wife’s willingness to relocate. “Three months later, a Denver opportunity came up with Comfort Keepers. And her mom lived in Denver. So that’s how I got my wife on board.”Miller purchased the business from a long-time owner, acquiring five territories and a full team. “We bought an existing business that had about 60 caregivers, an existing book of business, inherited a management staff and moved from Texas to Colorado in COVID in 2020 — and off to the races.”<h2>Strategic Expansion Across Colorado</h2>Since that first acquisition, Miller has become one of the most significant&nbsp;<a href="https://1851franchise.com/top-comfort-keepers-multi-unit-franchisee-brings-passion-and-care-to-minneapolis-2727959">multi-unit operators</a> in the Comfort Keepers system. He used a combination of strategic financing and steady acquisition to build a regional presence that now spans from Denver to the southern Front Range.To finance that first purchase, Miller tapped into a powerful tool many new franchisees overlook: “We came in using a SBA 7A loan and we used a rollover for business startup. It allowed me to take about $200,000 I had in my 401(k) and use it as the down payment. It allowed me to preserve cash flow.”From there, the growth accelerated. “In 2021, the Colorado Springs owner wanted to sell. So we got two more territories,” said Miller. “In 2022, the Castle Rock owner wanted to sell, so we got two more territories, and this last year, we picked up an extra territory and a few more zip codes. And then we just bought an independent last week and are bringing it into the Comfort Keepers system.”Today, Miller owns the entire Denver metro footprint and the full Southern Front Range.&nbsp;<h2>Why Comfort Keepers Was the Right Fit</h2>Miller says his success is rooted in three foundational areas:&nbsp;<a href="https://1851franchise.com/comfort-keepers/comfort-keepers-named-one-of-americas-best-home-care-providers-2730227">business principles, Comfort Keepers system principles and spiritual principles</a>. On the franchising side, he believes wholeheartedly in leveraging the system. He shared the story of a standout general manager who joined his team thanks to Comfort Keepers corporate connections.“Within three months, there was an office on the East Coast who had a general manager… she was moving to Denver,” said Miller. “The regional director called me and said, ‘Are you hiring?’ I said, ‘Not really, but because she’s so skilled… we’ll make a position for her.’ She has made a huge difference in our growth in Denver.”Miller says this type of talent pipeline is a unique benefit of being part of a national brand.<h2>Building a Team-Driven Culture</h2>Even with seven territories, Miller stays focused on hiring well, empowering his managers and&nbsp;<a href="https://1851franchise.com/comfort-keepers/more-than-a-caregiver-loretta-smiths-support-extends-to-fellow-caregivers-clients-and-the-community-2729752">ensuring everyone is in the right seat</a>. “A lot of owners are like a-type personality. That's not me,” he said. “I want strong general managers running day-to-day. I don’t want to touch anything operationally.”His philosophy is simple: if he has to get involved in daily operations, something is off. “If I’m having to get involved in operations, that means we haven’t hired right.”One example he shared illustrates this clearly: a long-time employee who disliked scheduling wanted to quit altogether. “We moved her over to billing and payroll specialist. She loves her job,” he said. “She’ll tell you it’s the best job she’s ever had. We had the right person, but she was in the wrong seat.”<h2>A Model for Growth, Culture and Stewardship</h2>Miller’s story shows that the path into senior home care doesn’t always begin with a personal caregiving experience. Sometimes it begins with a desire for autonomy and a commitment to developing people and a willingness to take bold steps for one’s family.Comfort Keepers, he says, offered the ideal foundation. “That’s the power of the Comfort Keepers name,” he said. “The power of getting really good talent density in your staff. That’s getting the right people in the right place.”Today, with hundreds of employees and a thriving multi-unit operation, Miller remains focused on what matters most: “I want to be there for my kids. I want to be home every night.”His growth across the Front Range — and his thoughtful, values-driven approach — show what’s possible when a franchise system and a franchisee’s philosophy align.For more information about the costs to buy this franchise, visit:&nbsp;<a href="https://1851franchise.com/comfort-keepers">https://1851franchise.com/comfort-keepers</a>

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As demand for senior care services accelerates across South Florida,&nbsp;<a href="https://www.comfortkeepersfranchise.com/">Comfort Keepers®</a> is turning its focus to Miami-Dade County, where a growing senior population and a limited supply of in-home care providers have created room for new franchise development.Florida has long attracted retirees. There’s no secret there. But Miami stands out as a market that remains comparatively open for&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-comfort-keepers-franchise-costs-fees-profit-and-data-2724676">Comfort Keepers</a>, nonetheless. The brand already operates successful locations across the state – and yet much of Miami-Dade remains uncharted territory. “Miami is one of the last major markets for us with six or seven open territories,” said&nbsp;<a href="https://1851franchise.com/comfort-keepers">Comfort Keepers</a> Vice President of Franchise Development Scott Oaks. “For us, it’s really filling a gap in a state where there has long been tremendous opportunity.”<h2>Population Growth Fuels Demand</h2>Over the last several years, Florida has experienced a population shift. That activity has intensified the already strong need for in-home care. An influx of older adults continually relocating to Florida has grown the over 65 demographic (particularly in lifestyle-driven markets like Miami).&nbsp;In nearly two-thirds of Florida’s 67 counties,&nbsp;<a href="https://www.floridatoday.com/story/news/2025/11/11/wave-of-retirees-seniors-is-coming-to-florida-is-the-state-prepared/87195058007/">one out of every four</a> residents is over the age of 65. In Miami-Dade, the over-65 demographic accounts for&nbsp;<a href="https://www.nbcmiami.com/video/news/local/south-florida-retirees-cut-spending-look-for-work-as-inflation-pinches-pockets/3605657/">nearly 20%</a> of total residents.&nbsp;That growth has outpaced the availability of home care services. That, in turn, has created favorable conditions for franchise expansion. In Florida, and Miami in particular, demand continues to exceed supply. It’s a dynamic&nbsp;<a href="https://1851franchise.com/comfort-keepers/info">Comfort Keepers</a> sees as sustainable rather than cyclical.Miami’s appeal to seniors goes beyond weather and geography. Many of those relocating are doing so independently. That type of distance and separation frequently becomes a catalyst for professional care. “Often, adult children are more than a drive away. It could require a plane ride,” Oaks said. “That separation drives demand for home care services so families can ensure their loved ones are properly cared for.”<h2>Aging in Place Shapes the Market</h2>Seniors, in general, are increasingly reluctant to embrace institutional care models. Aging in place is the preferred option for many reasons, ranging from dignity to preservation of routine. This is especially true for those who’ve chosen such an active location as a long-term home. “When they relocate to a city like Miami, they’re not moving to a facility. They want a place of their own,” Oaks said. “Home care allows them to remain in their own place, where they feel comfortable and safe, for a significantly longer period than if they were trying to manage on their own.”In a competitive home care landscape, Comfort Keepers positions itself around quality of life, not just task completion. The brand’s caregiving model is predicated upon engagement and personal connection. That enables Comfort Keepers to tailor care to each individual's needs and interests. “We do focus on creating a safe environment. But we go beyond physical needs to ensure our clients experience connection, purpose and a daily dose of joy,” Oaks said. “We aim to make the caregiver visit the best part of that client’s day.”<h2>Franchisee Opportunities in Miami</h2>Entering a high-demand market can be complex. But Comfort Keepers provides hands-on support from the signing of the franchise agreement through the grand opening. This includes guidance through what can often be complicated local licensing requirements.&nbsp;Opportunities for further franchise development remain widespread across Miami-Dade County (including areas like Kendall, Miami Beach, Homestead and the Florida Keys). With demand expected to continue to rise alongside Florida’s senior population, Comfort Keepers views this current window as urgent.&nbsp;“Seniors will continue migrating to the state, which creates more demand. So, now is a great time because of the open territories,” Oaks said. “Outside of our existing franchisee areas, there are many territories with strong demographics. But they may not be available two years from now.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/comfort-keepers">https://1851franchise.com/comfort-keepers</a>About Comfort Keepers®For 25 years, Comfort Keepers® has been Elevating the Human Spirit™ through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. Comfort Keepers operates a franchise network that has grown to more than 600 locations in the U.S. and Canada, serving hundreds of thousands of clients since 1998. The company’s nationwide network employs thousands of caregivers, also known as Comfort Keepers®, who deliver joy through interactive caregiving by continually communicating with, involving, and engaging with seniors in everyday tasks and activities. For more information, visit&nbsp;<a href="http://comfortkeepers.com">ComfortKeepers.com</a>.

Comfort Keepers® Targets Miami for New Franchise Growth as Demand for Senior Care Services Surges

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IRVINE, Calif. —&nbsp;<a href="https://www.comfortkeepersfranchise.com/">Comfort Keepers®</a> was recognized in&nbsp;<a href="https://www.entrepreneur.com/franchise500?type=multisearch&amp;data1=randomize:false,rankId:f500&amp;sort=f500&amp;sortMethod=global&amp;globalLimit=25">Entrepreneur’s Franchise 500</a>, the world’s first and most comprehensive franchise ranking. Since 1980, the Franchise 500 has been an invaluable resource for potential franchisees, and placement in the ranking has been a highly sought-after honor within the franchise industry. In the 2026 Franchise 500,&nbsp;<a href="https://1851franchise.com/comfort-keepers/info">Comfort Keepers</a> was ranked&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/comfort-keepers/282228">No. 303</a> for its outstanding performance in areas including unit growth, financial strength and stability, operational and marketing support, and brand power.“For 47 years, the Franchise 500 has been the gold standard for identifying franchise excellence. This year’s ranking proves that the best brands don’t just survive changing markets; they thrive in them,” said&nbsp;<a href="https://www.linkedin.com/in/jasonfeifer/">Jason Feifer</a>, Entrepreneur’s editor-in-chief. “These 500 companies represent some of the most reliable pathways to business ownership in America, each one vetted through our rigorous analysis of what actually drives franchisee success.”In Entrepreneur’s continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company’s ranking formula continues to evolve as well. Each franchise is thoroughly evaluated and given a cumulative score based on an analysis of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. The brands with the highest cumulative scores make up the Franchise 500.“This recognition highlights the steady work our franchise owners put into serving their communities,”&nbsp;<a href="https://www.linkedin.com/in/scott-oaks-39396612/">Scott Oaks</a>, vice president of franchise development for Comfort Keepers said. “With demand for in-home care continuing to rise, we’re focused on giving franchisees the training and operational support they need to meet that need.”Over the last five decades, the Franchise 500 has become both a dominant competitive measure for franchisors and a primary research tool for prospective franchisees. Comfort Keepers’ position on the ranking is a testament to its strength as a franchise opportunity.To view Comfort Keepers in the full ranking, visit&nbsp;<a href="http://www.entrepreneur.com/franchise500">www.entrepreneur.com/franchise500</a>.&nbsp;Results can also be seen in the January/February 2026 issue of Entrepreneur, available on newsstands Jan. 13.About Comfort Keepers®For 25 years, Comfort Keepers has been Elevating the Human Spirit℠ through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. Comfort Keepers operates a franchise network that has grown to more than 600 locations in the U.S. and Canada, serving hundreds of thousands of clients since 1998. The company’s nationwide network employs thousands of caregivers, also known as Comfort Keepers, who deliver joy through interactive caregiving by continually communicating with, involving, and engaging with seniors in everyday tasks and activities. For more information, visit&nbsp;<a href="http://comfortkeepers.com">ComfortKeepers.com</a>.

Comfort Keepers® Named Among the Top Franchises in Entrepreneur’s Franchise 500 Ranking

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IRVINE, Calif.&nbsp;—&nbsp;<a href="https://www.comfortkeepersfranchise.com/">Comfort Keepers®</a> is ending 2025 in a very different place than it began. The brand is closing the year with more than 20 new territories awarded, marking one of the strongest periods in the company’s recent franchise history. This momentum reflects a deliberate effort over the past 18 months to reenergize development and put the franchise ownership opportunity back in front of qualified operators.“Our objective is to reaccelerate organic growth by awarding new franchises and developing untapped territories,” said&nbsp;<a href="https://www.linkedin.com/in/scott-oaks-39396612/">Scott Oaks</a>, vice president of franchise development for Comfort Keepers. “While we remain deeply committed to supporting existing franchisees who are expanding their footprints—which is always a strong indicator of system health—we also believe that bringing in new owners from outside the network is critical. These new partners help us enter new markets, strengthen share and penetration, and infuse the brand with fresh perspectives, experiences and skill sets that elevate the entire system.”<h2>Expansion Accelerates in Key Growth Markets</h2>The growth showed up on the map, too. Markets that have long had lighter coverage, including Seattle, picked up steam as new owners opened multiple territories and signed their first clients quickly.The&nbsp;<a href="https://1851franchise.com/comfort-keepers/info">Comfort Keepers</a> team now hopes to replicate that success in markets like Salt Lake City and other parts of Utah, while continuing to capitalize on the strong interest in cities like Dallas, Houston, Boston and Miami.Potential new franchise owners tend to look for opportunities with strong, steady demand, predictable profit margins and the ability to scale. The increase in candidate interest also reflects broader demand for a senior care brand with a strong franchise model.&nbsp;Comfort Keepers has refined its model for nearly three decades.“One consistent piece of feedback from candidates is that they’re looking at home care because it’s a people business. Part of this business is staffing. And, at the end of the day, our caregivers are the product,” Oaks said. “The better job we do hiring good caregivers, managing them and creating an environment where they feel valued, the better they care for clients.”<h2>Investments in Digital Development Drive Candidate Engagement</h2>Comfort Keepers has invested heavily in strengthening its franchise development engine. A fully overhauled franchise development website, relaunched at the end of last year, modernized the brand’s digital presence and created a more intuitive, engaging experience for prospective franchisees. These upgrades, paired with a growing embrace of emerging technologies, have positioned the brand to better attract, educate, and qualify candidates in a competitive landscape.To support that momentum, the brand has also expanded its franchise development team, ensuring that increased interest is met with faster follow-up, more personalized guidance, and a smoother path from inquiry to discovery. “Staying proactive instead of reactive — and not finding out too late that you didn’t pivot quickly enough — has been crucial,” Oaks said. “By investing in both our digital platforms and our people, we’re able to move with greater speed and intention, while giving candidates a clearer picture of what it takes to succeed in our system.”<h2>Looking Ahead to 2026</h2>Comfort Keepers expects to carry this momentum into 2026, with a goal of expansion in 30 to 40 new territories. By embracing technology, properly assessing target markets and investing in franchise owners looking to make a difference, Comfort Keepers remains primed for significant growth in 2026.“Even though we have more than 600 operating territories in the U.S. and another 40-plus in Canada, we still have many strong, viable markets left. We still have major metropolitan areas available. So we feel these are realistic goals,” Oaks said. “I’d say this is a very exciting time for Comfort Keepers. We’re growing in units and in system revenue. And, at the end of the day, when we grow, we’re able to provide care that allows more seniors to live the highest quality of life at home. That’s the goal.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/comfort-keepers">https://1851franchise.com/comfort-keepers</a>.About Comfort Keepers®For over 25 years, Comfort Keepers® has been Elevating the Human SpiritSM through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. Comfort Keepers operates a franchise network that has grown to more than 600 locations in the U.S. and Canada, serving hundreds of thousands of clients since 1998. The company’s nationwide network employs thousands of caregivers, also known as Comfort Keepers®, who deliver joy through interactive caregiving by continually communicating with, involving and engaging with seniors in everyday tasks and activities. For more information, visit&nbsp;<a href="http://comfortkeepers.com">ComfortKeepers.com</a>.

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 Comfort Keepers® Closes 2025 With Record Franchise Growth and Momentum Heading Into the New Year

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For more than two decades,&nbsp;<a href="https://www.linkedin.com/in/erin-couchell-36351a8">Erin</a> and&nbsp;<a href="https://www.linkedin.com/in/christopher-couchell-12918a6">Chris Couchell</a> have built a strong presence for&nbsp;<a href="https://www.comfortkeepersfranchise.com/">Comfort Keepers®&nbsp;</a>&nbsp;across North and South Carolina. What began as a personal search for better care for Erin's mother — who developed early-onset Alzheimer’s at age 46 — has evolved into a multi-unit operation serving families across the region. Now, the Couchells are expanding again, adding the Rock Hill, South Carolina, territory to support the growing demand for in-home care.Erin Couchell traces the roots of her&nbsp;<a href="https://1851franchise.com/comfort-keepers">Comfort Keepers</a> journey back to her years as a schoolteacher. When her mother became ill, Erin found herself balancing caregiving responsibilities with work and relying on an agency that didn’t meet her family’s needs.“We were thrust into caregiving with no experience," she said. "And we were using an agency that did provide a little bit of care, but it was just not a great experience.”That experience opened her eyes to the real gap in senior care services. After researching franchises with her father-in-law, she felt Comfort Keepers stood out.“It had all the things that we were looking for,” she said. “I took a big leap of faith, left teaching and&nbsp; opened up my very first franchise in Spartanburg, South Carolina.”She returned from her franchisee training with new tools and best practices and built the business from the ground up — often personally visiting homes, meeting families, and caring for her mother along the way.&nbsp;<h2>Expanding Into Rock Hill</h2>Over the years, the Couchells have added territories across the Carolinas, including Greenville and Anderson additional South Carolina markets, and regions in North Carolina. Most recently, the pair acquired the Rock Hill territory — a fast-growing suburb of Charlotte and a market seeing rapid population growth among older adults.“We purchased Rock Hill territory which is south in South Carolina but really considered the suburbs of Charlotte,” Couchell said. “We have a lot of people that are moving there and retiring there… this is just an opportunity for us to continue providing care and filling in additional gaps that others do not provide.”She added that expansion isn’t just about serving families — it’s also about creating meaningful employment.“We’re not just providing care for people,” she said. “We are giving people livelihood… employing them and training and giving them better work opportunities.”<h2>Managing Multiple Markets</h2>With five territories spanning two states, Couchell has learned that each community requires its own strategy and approach.“Every territory is unique,” she said. “You can't go in and think that you're going to just rubber stamp out the same thing. Every community is unique… ultimately it's taking care of people and always doing the right thing.”At the center of their operations is a people-first philosophy:“When going in with the attitude that we're always going to do the right thing, make the best decision and put people at the heart of every decision we make, then good things come about.”<h2>What Sets Comfort Keepers Apart</h2>While Couchell believes deeply in the brand’s mission of elevating the human spirit, she emphasizes that the people behind the brand — especially franchise owners and corporate leadership — are what truly differentiate Comfort Keepers.“The owners of the Comfort Keepers franchising systems are amazing people,” she said. “I can call anybody I need any time of day and get an answer… I always feel like I have the support and commitment from the franchising system and that goes a long long way.”Weekly or bi-weekly check-ins with regional directors ensure consistent support, guidance and oversight across territories.<h2>Evolving Demand for In-Home Care</h2>The Couchells have watched the needs of seniors shift significantly in the past 20 years. Families now wait longer before calling for in-home support — and arrive with more complex needs.“People are still needing care and they're needing more care than ever before because they're waiting later to call us,” Couchell said. “Twenty years ago we would have a lot of calls that were strictly just companion care… but now when people call, they're already past that basic level of care.”She also sees rising demand coming from hospital systems seeking partners to reduce readmissions.“Our goal is always to keep our people home and safe and keep them out of the hospitals so that they are just healthier for longer.”<h2>Keeping “Elevating the Human Spirit” Alive Across Locations</h2>Even as the footprint grows, the Couchells maintain a consistent culture across every office.“Every huddle in every office begins with a 'culture moment,'” she said. “We talk about how did you bring joy today? It is culture and elevating the human spirit is not a one-and-done and let's put it on a poster. We have to live it and breathe it.”With Rock Hill officially added to their growing portfolio, the Couchells plan to turn their attention to new service offerings and enhanced technology — including AI — to better support caregivers and streamline operations.“I'm going to really work on optimizing technology in the homes and leveraging AI,” she said. She also hopes to expand into more advanced and nursing-level services “depending on state licensure.”After two decades with Comfort Keepers, Erin and Chris Couchell remain committed to the same mission that inspired their first franchise: caring for people, supporting families and elevating the human spirit across the Carolinas.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/comfort-keepers.">https://1851franchise.com/comfort-keepers.</a>&nbsp;

Carolinas-Based Comfort Keepers Owners® Add New Territory Amid Growing Demand for Senior Care

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In the franchised home care world, success tends to arrive quietly. Not with a ribbon-cutting or a fancy grand opening, but with a single heartfelt phone call from a family in need.&nbsp;<a href="https://www.comfortkeepersfranchise.com/">For&nbsp;Comfort Keepers®</a> franchise owners at the local level, sparking the initial momentum necessary to build a sustainable business is where the franchisor’s Field Support Team becomes essential.“Success is when the franchisee can start serving new clients in their community,” said Vice President of Operations&nbsp;<a href="https://www.linkedin.com/in/chris-tepe-8152865/">Chris Tepe</a>. “The Field Support Team is key to that because they can take the new franchisee out into their community and guide them on marketing and sales calls to try to get those critical first calls from people that need our help.”&nbsp;<h2>Early Hands-On Guidance and Experience</h2>The Field Support Team plays a pivotal role for&nbsp;<a href="https://1851franchise.com/comfort-keepers/info">Comfort Keepers</a>, supporting new franchise owners as they begin to navigate early challenges. The support of a strong system is a franchising hallmark. Comfort Keepers’ approach involves active guidance from the start, with the franchisor helping franchisees become more engaged at the local level by helping with initial sales calls in an effort to build a critical initial clientele.&nbsp;&nbsp;Such a hands-on approach stands out, and it’s informed by Tepe’s personal journey with Comfort Keepers, with the company making a concerted effort to develop an understanding of the franchisee experience to provide the highest level of support as possible.&nbsp;“I was a Field Support Specialist when I joined the company 13 years ago. I had no home care experience. That opened my eyes to the fact that I really did not understand the daily processes of our franchisees until I had to live them,” Tepe said. “I realized there was a knowledge gap in our support team and made a conscious decision that anyone who was going to directly support our franchisees would have to have lived in their shoes, not just spend some time in their offices.”<h2>Experience Translates to Results</h2>Such a strong operational background informs how the team approaches franchisees as well as the way support is delivered to franchise owners. Engaging extensively with franchisees, Comfort Keepers addresses everyday operational challenges in areas like caregiver retention, leadership development and overall office efficiency.&nbsp;Through its unique use of data and real-world experience, Comfort Keepers is able to help local franchisees build actionable strategies that can address most operational issues, which has reduced client turnover while specifically identifying fixable inefficiencies.<h2>Building Trust Through Consistency</h2>Consistency is another franchising hallmark. It’s also a concept that drives the relationships forged between franchise owners and the Comfort Keepers Field Support Team, dependable relationships built over time as opposed to occasional visits. Regularly scheduled weekly or biweekly virtual check-ins create consistency, ensuring that in-person visits become even more efficient problem-solving moments, building trust during franchising process.&nbsp;“I believe that the credibility and respect from the support team resonate strongly with the franchise community,” Tepe said. “Because they clearly understand the difficulties and challenges, the franchisees can create a relationship with the Field Support Team that goes beyond just consulting.”<h2>Listening and Adapting</h2>Listening to its franchise owners has become an effective tool for Comfort Keepers, one that helps them continually gauge the effectiveness of the support provided. Anonymous annual surveys, coupled with strong ongoing and open communication, allow franchisors to compile and assess feedback. That enables them to continually refine their general support approach. It’s the type of proactive responsiveness that reinforces a culture of collaborative improvement while properly aligning the support offered alongside the actual needs of franchisees.<h2>Servant Leadership at the Core</h2>At the heart of this model lies a leadership philosophy based on the concept of servant leadership. As Comfort Keepers continues to grow, the Field Support Team will remain an integral part of the franchisor’s uniquely supported franchise model.“If the field team cannot serve our franchisees in whatever way they have a need, then how would we expect those franchisees to serve all the different needs of our clients?” Tepe said. “When we can bring insight or a different perspective to our franchisees to help solve a problem, then we are living our mission to serve others and elevate the human spirit.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/comfort-keepers">https://1851franchise.com/comfort-keepers</a>.About Comfort Keepers®For over 25 years, Comfort Keepers® has been Elevating the Human SpiritSM through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. Comfort Keepers operates a franchise network that has grown to more than 600 locations in the U.S. and Canada, serving hundreds of thousands of clients since 1998. The company’s nationwide network employs thousands of caregivers, also known as Comfort Keepers®, who deliver joy through interactive caregiving by continually communicating with, involving, and engaging with seniors in everyday tasks and activities. For more information, visit&nbsp;<a href="http://comfortkeepers.com">ComfortKeepers.com</a>.

Why Utah Is a Top Expansion Market for Senior Care Franchises: Comfort Keepers® Targets Growth in Salt Lake City and Beyond

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