Coolgreens Recognizes Large Growth Potential in Orlando, Florida

In 2016 alone, Orlando had a record amount of 68 million visitors coming through the city, two million more than the previous year. Whether on a day trip or a weekend vacation, the Theme Park Capital of the World is constantly swarming with tourists. This growing number of tourists is bringing residents to the market, whether full-time or part-time, due to the booming economy and job opportunity. As the population increases, so does the need for options when it comes to dining out.

“Orlando is a young city that is very outdoor oriented,” said Coolgreens VP of Franchise Development Clay Carson. “There are hundreds of miles of walking paths, bike trails, and lakes. The city has an excellent business environment filled with healthcare facilities, universities, tourist attractions, and lots of sunshine. In these tourist-heavy areas it’s not always easy to find a healthy meal option, and that’s where Coolgreens will come in and succeed.”

Coolgreens unique menu provides a flexible on-the-go option not currently available in the Orlando market. The brand plans to initially target areas like Lake Mary, Dr. Phillips, Winter Park, Winter Garden, Lake Buena Vista, and various additional high-traffic areas throughout the booming city. Coolgreens’ menu appeals to diners who are looking for healthier options at lunch time and dinner, but aren’t looking to eat the same thing for every meal. The variety within the menu offering paired with the simple operations and product consistency make for an offering that is fit to do well in the Orlando market and primed for fast development.

Coolgreens currently has six successful corporate owned locations throughout its headquarter market of Oklahoma City. In a ‘meat and potatoes’ market lacking in healthy options, the brand has seen great response from local diners.

“Orlando and Oklahoma City are similar in that they both have strong residential communities that are booming,” said Carson. “Lake Mary, Lake Nona, Winter Garden and Ocoee are growing like crazy and the more urban areas like MillsPark and Winter Park and flourishing as well. The retail environment is ideal for our growth, and that doesn’t even include the tourism aspect associated with the city.”

With a menu that features flatbreads to wraps to quinoa bowls and sandwiches, the Coolgreens’ offering is the perfect fit for a tourist or resident looking for a good meal on-the-go at both lunch and dinnertime, without the fear of their waistlines expanding.

“A big part of our concept is to fuel healthy communities with fresh and natural food,” said Coolgreens CEO Robert Lee. “We’ve all noticed that while traveling we are left with greasy options or big chain restaurants. We look forward to offering Orlando locals and tourists alike delicious food at a great price that they can feel very good about.”