Franchise News
Crain's Dallas: Female Honest-1 Auto Care Franchisee Hopes to Improve Auto Shop Experience For Women
Negative auto shop experiences led Robin Mainer to own her own Honest-1 Auto Care location with Kimera Shepler.
Robin Mainer and Kimera Shepler are opening a Honest-1 Auto Care in Lewisville, Texas in January of next year and are focusing on making the shop more female-friendly.
Mainer told Crain's Dallas about a negative experience she once had at an auto shop and how that eventually led to her deciding to invest in Honest-1 Auto Care. She elaborated on how their location will be different from other auto shops in the area.
“The building is going to be very clean,” Mainer told Crain's Dallas. “Leather furniture. A coffee station where you can get a truly good cup of coffee. It will have a children’s play area. We have vetted the top people we can to work our service desk.”
The article also mentioned the pair's future expansion plans, as they plan to open two more locations in the North Texas area in coming years.
Read the full article here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
