1851

For anyone outside the business, the idea of growing too fast might seem crazy. But according to <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-franchisors-doing-awesome-things-in-franchising-buffalo-wings-rings-2704232" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a> Chief Development Officer Philip Schram, the brand&rsquo;s measured rate of growth is at a near-perfect pace to allow the company to emerge as a top player in the franchise restaurant space.

&ldquo;We have opened about seven locations per year in 2015, &rsquo;16 and &lsquo;17, which comes out to around 15% growth,&rdquo; said Schram. &ldquo;This is really the perfect number for us; faster growth would put too much pressure on the organization.&rdquo;

Part of what makes the Cincinnati-based sports restaurant&rsquo;s growth trajectory so strong is the number of new openings that are coming from existing franchisees. In fact, Schram says that currently two-thirds of the brand&rsquo;s growth comes from organic franchisee expansion.

&ldquo;Growth of existing franchisees means those on the inside are finding success in our system, know the opportunity, and are taking advantage of it,&rdquo; said Schram. &ldquo;This also ties into our plan of strategic growth in existing markets. Brand awareness is very important for us, and if you are surrounded by other locations, that is a huge plus.&rdquo;

Schram also maintains that it is crucial for an emerging brand like <a href="https://buffalowingsandrings.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-franchisors-doing-awesome-things-in-franchising-buffalo-wings-rings-2704232" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a> to make sure that brand positioning remains strong during periods of growth.

&ldquo;From a brand standpoint, our positioning is very good, exactly where we need to be for current consumer expectations,&rdquo; said Schram. &ldquo;Right now, customers are looking for improved experience and quality of food, and we are a shining star in casual dining because our food is so much better.&rdquo;

Craig Tincher, who opened a Buffalo Wings &amp; Rings location in London, Kentucky in March, took note of the strong brand positioning when he first began researching the franchise. After his location set opening-day and opening-week sales records for the brand, Tincher is convinced that Buffalo Wings &amp; Rings is an emerging powerhouse in its segment.

&ldquo;We had tried the main competitor and didn&rsquo;t like the food,&rdquo; recalled Tincher. &ldquo;There was a remarkable jump in quality when we tried Buffalo Wings &amp; Rings. That is what&rsquo;s going to propel us to the top of our category.

Tincher is already thinking about opening another location or two in Kentucky, a sign that Buffalo Wings &amp; Rings is continuing to see the organic franchisee growth that their brand growth model champions.

Emerging Franchisors Doing Awesome Things in Franchising: Buffalo Wings & Rings

1851 Franchise

Buffalo Wings & Rings is using strategic growth in existing markets to stay on top of the competition.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

emerging-franchisors-doing-awesome-things-in-franchising-buffalo-wings-rings

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Emerging Franchisors Doing Awesome Things in Franchising: Buffalo Wings & Rings

MORE STORIES LIKE THIS