QSR: Fast Casual Ncounter Changes Name, Launches Franchise Program

Ncounter, a fast-casual breakfast and lunch concept with three locations in Arizona, has announced the launch of its national franchise concept, which will operate with the new brand name, Daily Jam.

As reported by qsr.com, Due North Holdings, Ncounter’s parent company, announced the rebrand and franchise launch simultaneously. The decision to rename the concept was made in an effort to establish branding that would be more memorable for consumers.

The first Ncounter restaurant opened in Tempe, Arizona in 2012. Due North acquired the chain in April of 2016.

“Breakfast and brunch have seen an unprecedented uplift in recent years and we aim to be the pinnacle of the category through a high-quality franchise community of multi-unit operators,” said Berekk Blackwell, Vice President of Due North.

Read the full article at qsr.com.

Image courtesy of Ncounter’s Instagram page.