Join the Quesadilla Franchise Revolution

Dillas Quesadillas has carved out a new segment in QSR by focusing on a single category and executing it at the highest level. In 2023, french fries and chicken quesadillas ranked as the top two most-ordered items on DoorDash, underscoring the brand’s perfect product-market fit.

After 12 years of refining operations, Dillas began franchising in 2018 with a focus on sustainable, intentional growth. The franchise infrastructure is fully built out — with robust systems for training, marketing, operations and technology integration — making now the perfect time for experienced operators to join.

The brand keeps its menu simple to make kitchen operations more efficient, shorten training time and improve order accuracy. A wide range of flavors, from American comfort dishes to Southern-inspired recipes, keeps guests coming back. Coupled with strong off-premise capabilities (85% of sales) and multiple service formats (drive-thru, mobile ordering, dine-in), Dillas is positioned for high performance in today’s convenience-driven market.

Dillas Quesadillas has redefined what consumers can expect from a quick-service restaurant by delivering fresh, grilled-to-order quesadilla meals paired with signature seasoned fries and drinks. Their approach focuses on quality and speed — or what Kyle calls “QSR+” — offering the convenience of fast food with a more elevated dining experience.

The menu centers around signature quesadillas like the Founder, Lone Star, Hot Hatch and Fluffy, all made with fresh, premium ingredients and customizable with options like queso drizzle, Gorilla Sizing, or vegetarian and gluten-free choices. Every Primo Quesadilla Meal now includes fries and a drink, a decision based on data showing these are the brand’s top sellers. While quesadillas are the star, the flavors span American comfort and Southern favorites, appealing to a wide range of tastes.

Dillas is built for today’s convenience-driven consumer, with 85% of business coming from off-premise orders through delivery, mobile pickup and drive-thru, while dine-in guests enjoy a friendly, community-centered atmosphere. The brand’s culture extends beyond its food — Dillas engages deeply with local communities through events, partnerships and a commitment to being “the community’s restaurant.” 

Dillas is seeking experienced, hands-on operators who are as passionate about building teams and delivering great guest experiences as they are about driving profitability.

Ideal candidates include:

• Multi-unit restaurant operators looking to expand their portfolio with a differentiated brand.
• Partnerships where one partner brings operational expertise and the other provides financial backing.
• Entrepreneurs with a track record of managing teams, maintaining high standards and engaging with their local community.

Franchisees must align with Dillas’ core values: people-first leadership, operational discipline and a long-term commitment to quality. Passive investors or purely real estate-driven candidates are not the right fit.

Franchise partners appreciate Dillas’ balance of innovation, simplicity and support, benefiting from a tight operational model that’s easy to execute yet delivers a premium product. They receive robust training and ongoing coaching from a corporate team that also operates company-owned units, along with technology investments that enhance communication, efficiency and decision-making. The brand offers a predictable business model with streamlined processes, scalable systems and a proven customer base, all backed by a culture of growth and giving that encourages franchisees to expand their footprint while contributing to their communities.