There hasn’t been a better time for franchisees to come on board with ecomaids, the sustainable home cleaning service that is poised for massive growth in the coming years. The brand recently came under the umbrella of parent company, Happinest, which was formed shortly after Lawn Doctor acquired Mosquito Hunters. In 2019, ecomaids joined the team to form the multi-brand franchisor Happinest. Throughout the process of forming the franchise group, the executive team at Happinest has been focused on bringing in the best, most experienced team members in the franchising industry into the fold. One of those team members is Kim Cacace, the onboarding specialist for ecomaids. 

With its expansion into a multi-brand franchisor, Happinest is using its years of experience building the extremely successful Lawn Doctor and Mosquito Hunters Brands in order to set ecomaids franchisees up for success. Cacace worked in franchising with a startup for eight years before joining the team at Lawn Doctor in 2019. “I had my hand in a lot of different areas, from working with franchise owners and onboarding them to developing the system and training.” 

When the position was presented to her by the team at Lawn Doctor, she thought it would be a nice transition and a good use of her skills. “I love to get our franchisees set up for success and I assist them with onboarding and learning the business model,” Cacace said.

Cacace then joined ecomaids, but she will continue to work in onboarding and training for all three Happinest brands. “It’s exciting to work with our earliest adopter owners on a brand that is newer to franchising and to watch it grow.” 

One huge benefit to new ecomaids franchisees is that they are supported by an executive team with years of franchising experience from Lawn Doctor and Mosquito Hunters behind them. “We have developed a robust system and streamlined process to onboard new owners,” said Cacace. “Between our one on one coaching calls and our automated checklists, there are no stones left unturned. We cover every item a new owner needs to complete to get their business up and running and to keep their business on task. We also house on-going training and marketing materials that that owners can use with their local teams as they continue to grow.”

The streamlined onboarding and training process is just one of many reasons that franchising with ecomaids is a great investment opportunity. The brand’s other differentiators include recurring, year-round revenue, a commitment to using sustainable products and a simple business model. New ecomaids franchisees will have the opportunity to get in on the ground floor of a growing business, while also being able to leverage the support of the Happinest network. In addition to training and onboarding, Happinest takes other elements of running a business such as operational and marketing support off the shoulders of franchisees and places them into the hands of highly experienced franchise executives.