Green cleaning franchise  ecomaids stands out in its markets with safer, healthier cleaning services, and franchisees are supported in differentiating themselves even further through the efforts of brand leaders and the teams at the flagship corporate location in Lexington, Kentucky. Here,  ecomaids rigorously tests and refines processes, and General Manager  Emily Luebke gains insights into the franchisee experience to provide more comprehensive feedback to the corporate team. “My background is in health and wellness, and everything I’ve done has been centered on helping people,” Luebke said. “I’m also very health-conscious and have always focused on trying to be sustainable. So, I was looking for something more, and this position came along. I’ve always dreamed of having my own business. This was an opportunity to be treated like an owner-operator with all of the support of  Happinest behind me.” With eight months of experience in the role, Luebke said she has learned just how important it is to have structure and clear processes available for training, whether that’s teaching someone how to clean or teaching unit-level leadership about how to create schedules and routes. “We’ve made everything very structured so that, when a franchisee brings a new person on or they expand, everything has a process,” she said. “We also have checklists and training around the actual cleaning process. We want to maintain those high standards and make sure that, no matter which location someone engages or which team comes to clean, the homeowner is getting the same standard every time. Having this centralized flagship location allows us to develop, hone, and distribute the resources and knowledge that make this possible.” The training provided regarding cleaning processes is foundational to the ecomaids brand, and Luebke has been able to tailor the practices to what she sees in her teams. For example, there may be people joining ecomaids who have previous cleaning experience, but they still need to be trained on the ecomaids way. Approaching these conversations with a focus on education and commitment to process allows for effective, efficient training, which sets team members up for even better success and ultimately boosts job satisfaction and retention. As Luebke works through these developments with her teams at the Lexington location, she is consistently offering feedback and field notes, of sorts, to the franchisor. With this, ecomaids can perfect the business model and operational playbook to put new franchisees at an even greater advantage as they launch. “One thing about Happinest and ecomaids is that they’re very transparent and open, and they’re so supportive,” Luebke said. “It’s been a learning curve since I joined the brand, but there’s never been a case where I’ve said, ‘This needs to change,’ and they just say ‘No.’ They want to know what needs to change so we can put it into a process and roll it out to the franchisees. They want everyone to be successful, and they back it up by having this flagship location where they put the time and money in and test out different products, processes, and roles.” Luebke says that level of investment is matched by a shared sense of purpose across the brand. “They’re doing this because they’ve bought into the vision and they want it to be successful,” she said. “And we’re already seeing the results. We had two new franchisees come for training in April, and they’ve had such strong starts. I think a lot of that stems from the improvements we’ve already made through our experiences at the Lexington location.” To find out more information on costs to buy this franchise, please visit  https://1851franchise.com/ecomaids .