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Franchise Deep Dive: BODY20 Franchise Costs, Fees, Profit and Data

BODY20's model boasts a forward-thinking approach to fitness — but is its franchise model equally innovative?

LAST UPDATED: March 2024
REPORTED COST TO GET IN: $409,021 to $498,441

BODY20 is pioneering the fitness industry by introducing Electro-Muscle Stimulation (EMS) technology to enhance workouts. This revolutionary approach allows users to achieve 36,000 muscle contractions in just 20 minutes, effectively building muscle, burning fat and toning up without the strain on tendons, ligaments or joints. 

How Many BODY20 Locations Are There?

Founded in 2017 by think tank investor Christopher Pena, BODY20 was originally conceived to bridge the gap between physical fitness and mental well-being. Realizing the concept had legs, BODY20 began franchising just one year later.

Impressed by the transformative potential of BODY20, Kerry Breitbart introduced his son, Greg Breitbart, to the innovative workout regime. Experiencing the remarkable benefits firsthand, Greg was equally captivated. Motivated by their personal experiences, the Breitbart duo joined forces with Pena to acquire the Boca Raton, Florida-based BODY20 in April 2019. During the pandemic, they hit the pause button to evaluate the brand from top to bottom, developing best practices for the BODY20 franchise. 

Currently, BODY20 is on a rapid growth trajectory across states like Arizona, Connecticut, Georgia, Illinois, Missouri, Michigan, Nebraska, New Jersey, Nevada, Ohio, Oregon, South Carolina, Tennessee, Virginia and Utah.

In the past year, the brand surpassed 250 signed franchise agreements, and has received numerous accolades including a No. 56 ranking on Entrepreneur Magazine’s coveted list of Top New and Emerging Franchises, as well as a spot on the 2023 Inc. 5000 as the 292nd Fastest Growing Private Brand in the U.S. 

What Is BODY20’s Business Model?

The franchise is built on a business model that emphasizes low staffing requirements, small space requirements, monthly recurring membership revenue and low setup costs compared to traditional boutique fitness studios, along with flexible financing options????.

At the core of BODY20's innovative approach is the use of technology-enhanced training methods designed to harmonize the body and mind. The franchise specializes in fitness solutions that employ Electro-Muscle Stimulation, a groundbreaking technique that amplifies muscle strengthening while providing support to joints and the skeletal framework. This method not only promotes physical health but also contributes to a holistic wellness approach.

Furthermore, BODY20 introduces a targeted cardio program aimed at reducing cellulite. It addresses the issue by breaking down collagen accumulation, which is a common underlying cause of cellulite, offering a comprehensive fitness regime that enhances both aesthetic and functional aspects of physical health.

How Much Can BODY20 Franchise Owners Make?

BODY20 does not make any representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets.

How Much Does It Cost to Open a BODY20 Franchise?

To own a BODY20 franchise, you're required to have at least $150,000 in liquid capital and a net worth of $550,000. The total investment ranges from $409,021 to $498,441. Franchisees can expect a 7% royalty fee on gross sales, with a 10% discount offered to veterans??.

What Is the Franchise Fee for BODY20?

The franchise fee required to open a BODY20 franchise is $65,000.

Who’s On BODY20’s Leadership Team?

What Helpful Articles Can I Read to Learn More About BODY20?

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