Buy a Franchise
Franchise Opportunity Deep Dive: BODY20 offers fitness training through electrical muscle stimulation, combining innovative technology with personalized fitness training in a luxury studio setting.
Founded in 2017 by Kerry Breitbart, Gregory Breitbart and Christopher Pena, BODY20 revolutionizes the fitness industry with its electrical muscle stimulation (EMS) technology. The company offers a full-body workout in just 20 minutes, leveraging state-of-the-art EMS equipment for optimal muscle stimulation. BODY20 delivers personalized fitness plans in a luxury studio environment, ensuring clients get maximum results with minimal time commitment.
Mission: BODY20's mission is to provide a revolutionary fitness experience using the latest EMS technology, allowing clients to achieve their health and fitness goals in just 20 minutes per session. The goal is to improve physical performance while making fitness accessible, efficient, and effective.
Vision: To redefine fitness by making EMS technology a staple in the industry, providing an innovative solution that saves time while delivering proven results.
BODY20 is expanding across the U.S., with opportunities in various regions. Specific available territories can be explored directly with the franchise development team via their website.
Initial Costs: The estimated initial investment required to begin operation of a BODY20 franchise ranges from $265,345 to $455,974. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Franchise Fee | $65,000 | $65,000 |
| Initial Training Fee | $2,500 | $2,500 |
| Initial FF&E Package | $8,298 | $41,777 |
| Presale Kit | $6,000 | $9,000 |
| Initial Retail Inventory Kit | $6,000 | $9,000 |
| Training Expenses | $1,000 | $6,000 |
| Security Deposits for Utilities | $500 | $3,400 |
| Rent & Security Deposit | $8,000 | $16,000 |
| Net Leasehold Improvements | $111,000 | $159,000 |
| Signage | $8,000 | $20,000 |
| Supplies & Accessories | $500 | $1,500 |
| Technology System | $3,800 | $7,500 |
| Technology-Related Fees | $4,977 | $4,977 |
| Business Licenses | $1,000 | $5,000 |
| Professional Fees | $4,500 | $15,000 |
| Insurance Deposit & Initial Premiums | $4,000 | $6,000 |
| Grand Opening Marketing | $15,000 | $25,000 |
| Coach Onboarding Fees & Costs | $250 | $9,300 |
| Additional Funds (3 Months) | $15,000 | $50,000 |
Initial Franchise Fee: The initial franchise fee for a single BODY20 studio is $65,000, which is due upon signing the franchise agreement. Qualifying franchisees may be permitted to develop multiple studios with a fee of $65,000 for the first two, $55,000 for the third and $45,000 for each subsequent location.
Ongoing Fees: According to the 2025 FDD, BODY20 franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 8% of gross sales/month |
| Brand Fund Fee | 2% of gross sales/month |
| Marketing Spend Requirement | $1,500/month |
| Technology Fee | $1,060/month |
ROI Potential: According to the 2025 FDD, the 36 studios operating for the entirety of FY 2024 reported the following gross sales:
| Studio Group | Average | Median | High | Low |
| Top 50% (18) | $586,907 | $589,660 | $840,233 | $464,159 |
| Bottom 50% (18) | $352,352 | $354,366 | $455,296 | $208,777 |
| Total (36) | $469,629 | $459,727 | $840,233 | $208,777 |
Before opening, BODY20 franchisees lean on a proven, proprietary presale model and monthly recurring membership structure that are designed to build a paying member base before day one, helping new studios launch with early revenue and brand buzz.
Training for owners and their teams centers on BODY20’s EMS-based workout experience, including how to use the technology safely, deliver 1-on-1, coach-led sessions and tailor programs to different ages and fitness levels so every visit feels personal and effective.
Operationally, the model is built around a small real estate footprint, comparatively low setup costs and a membership-driven revenue stream, giving franchisees a streamlined studio environment and an economic structure that is easier to manage than many traditional gyms.
BODY20 equips franchisees with its FDA-cleared EMS smart suit system and supporting assessment tools, including bio-impedance measurements and real-time data, so coaches can precisely target muscle groups, track progress and deliver high-impact, tech-enabled workouts in just 20 minutes.
BODY20 does not specify any franchisee requirements with regard to liquid assets or net worth. Previous experience in fitness or management is beneficial but not required.
Franchisees should expect to spend considerable time on site, especially during the initial setup phase. BODY20 recommends that franchisees have a hands-on approach to managing the day-to-day operations of the studio.
While BODY20 does not directly offer financing, the franchisor works with third-party lenders to assist franchisees in securing the necessary funding.
The U.S. fitness industry is a large and steadily expanding market, with gym and health club revenues reaching about $45.7 billion in 2025 and membership climbing to roughly 77 million Americans, or one in four people, as of 2024. Analysts expect industry revenues to grow into the mid-$50 billion range by 2030, supported by strong consumer demand for wellness, omnichannel fitness options and preventive health solutions.
BODY20 competes with other fitness franchises like Orangetheory, F45 Training and traditional gyms. However, its use of EMS technology provides a unique competitive advantage, allowing for more efficient and effective workouts.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
