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How Support from ecomaids Gave This Franchisee the Confidence to Start His Own Business

Fernando Martinez, an ecomaids franchise owner in Austin, Texas, shares his journey and how he has been supported by the brand from day one.

By Victoria CampisiStaff Writer
SPONSORED 9:09AM 02/09/23

At ecomaids, the environmentally friendly cleaning franchise under the Happinest umbrella, future franchisees have the opportunity to change their lives. A prime example, Fernando Martinez, a Monterrey, Mexico native, has a vast range of job experience in everything from architecture to retail and brand development. However, in the back of his mind, he always knew he wanted to start his own business. 

Eventually, he and his wife decided to look for opportunities within the United States. “Given my previous experience developing brands in Mexico, I thought a franchise would be a natural fit,” he explained. “I already had an understanding of the relationship between a franchisor and a franchisee. And that’s what got me searching for a franchise brand.”  

There were a few things that were important to Martinez when he was looking for a brand to invest in. For instance, he wanted a reputable business that would compliment his skills in an attractive market he could live in with his family. After doing some research, he came across ecomaids

“I sent ecomaids a message expressing interest in the opportunity,” Martinez recalled. “And from my first encounter with the team, it was love at first sight. I felt an immediate connection and knew that this team would support me and have my back.” The franchisee soon signed to open in Austin, Texas. 

ecomaids goes the extra mile to make the process smooth for franchisees. In Martinez’s case, it was a particularly lengthy process to get visas approved, due in part to the global pandemic. Over a year had passed from the time of signing the franchise agreement to beginning operations. Notably, it was the patience exhibited from the ecomaids team that made all the difference and made this new franchisee even more sure of his decision. 

“There was no pressure and a lot of patience and understanding,” he said. “The team was there whenever we were ready. They also have a very dedicated onboarding team who are able to react quickly and provide any needed resources. The brand also has a thorough training program that’s full of important knowledge and plenty of support.”

At ecomaids, corporate support is a key factor to setting franchisees up for success. The support process all starts with on-boarding, where new owners begin their journey and are introduced to support personnel and vendors. This carries through to the new franchisee training program and beyond, as owners begin working directly with their franchise business advisor. The immersive training program includes a deep dive into financials, hiring, recruiting and technician training, as well as coaching on day-to-day operations and cleaning processes. From there, standard franchisees should be up and running about a month after training, but the support doesn’t stop there.

Because the brand is under Happinest, ecomaids franchisees can now enjoy the full support provided by the experienced parent company. “Happinest offers expert marketing and operations support, as well as technician training, among other services,” said ecomaids CEO Lindsay Dellasega. “All of this takes a huge load off of our franchisees. Happinest is truly an expert base with refined systems. ecomaids franchisees can leverage this support and put their time and energy into focusing on their relationships and expanding their market footprint.” 

Martinez noted that the ecomaids business model gives franchisees the tools to scale their operations into a much bigger business, with networking resources available along the way. “I think anyone can clean, but not everyone can scale up business like you can at ecomaids,” he said. “I have everything at my fingertips, from recruiting to marketing and training. Other people have already gone through many of the things that we are going through, so they can share what they learn along the way.” 

Looking ahead, the franchisee sees plenty of room to grow his business in the Texas state capital. “Austin is awesome,” he said. “It’s very business-friendly and very green. Because ecomaids offers environmentally safe green cleaning, it’s a great place to grow this brand. We can’t wait to grow and prove that ecomaids made a great decision by placing their trust in us.” 

The total investment necessary to open an ecomaids franchise ranges from $110,990-$136,379. For more information on franchising opportunities with ecomaids, visit

About ecomaids

Since becoming a part of Happinest Brands, ecomaids has become the fastest growing cleaning franchise in the United States. Our mission is to deliver a spotlessly clean home every time by using only green and ecofriendly products & services. Our non-toxic, allergen-free Green Seal certified products are designed with one thing in mind – protecting families, loved ones, and pets. Our professional cleaning staff utilizes a comprehensive 64-point cleaning checklist to ensure we never miss a spot, and our Satisfaction Guarantee means customers always get the cleaning experience they expect. ecomaids is a 2023 Franchise 500 brand, ranked for its financial strength and stability, unit growth and brand power.