1851

Brand: Prospect Direct Website: <a href="https://prospectdirect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-leaders-in-franchise-support-prospect-direct-2728633" target="_blank" rel="nofollow">https://prospectdirect.com/&nbsp;</a> Service Segment: Franchise Lead Generation Top Clients: Discover Strength Fitness Franchising; Oakscale Franchise Partners, which works with Bang Cookies, SeaLove, PetWellClinic and more; WingZone; and BeBalanced<a href="https://prospectdirect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-leaders-in-franchise-support-prospect-direct-2728633" target="_blank" rel="nofollow">Prospect Direct</a> is a leading lead generation company specializing in the franchise industry. Founded in 2016 by&nbsp;<a href="https://www.linkedin.com/in/alexoswiecinski/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-leaders-in-franchise-support-prospect-direct-2728633" target="_blank" rel="nofollow">Alex Oswiecinski</a> and&nbsp;<a href="https://www.linkedin.com/in/mohammedsyed87/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-leaders-in-franchise-support-prospect-direct-2728633" target="_blank" rel="nofollow">Mohammed Syed</a>, the company has quickly become one of the fastest-growing firms in its sector, even honored on the&nbsp;<a href="https://www.inc.com/profile/prospect-direct?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-leaders-in-franchise-support-prospect-direct-2728633" target="_blank" rel="nofollow">2024 Inc. 5,000 ranking</a>.<a href="https://1851franchise.com/supplier/prospect-direct">Prospect Direct's</a> mission is to connect franchise brands with high-quality, financially capable candidates who have genuine interest in becoming franchisees. The company employs a data-driven approach, leveraging a proprietary global database to identify and engage potential franchisees.For franchise brands, Prospect Direct offers tailored lead generation solutions that focus on quality over quantity. Their services include custom audience targeting, highly personalized campaigns and delivery of warm, qualified conversations with prospects. This approach helps franchisors overcome inefficient lead generation, unqualified prospects and wasted marketing spend.In addition to serving domestic franchisors, Prospect Direct also serves international franchisors, franchise brokers and consultants, business brokers, wealth management firms and B2B service businesses.<h3>Q&amp;A:&nbsp;<a href="https://www.linkedin.com/in/trista-wyly-0a54078/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-leaders-in-franchise-support-prospect-direct-2728633" target="_blank" rel="nofollow">Trista Wyly</a>, Senior Director of Sales Operations at Prospect Direct</h3>1851 Franchise: What problems do you solve for franchise brands?Trista Wyly:&nbsp;Prospect Direct helps franchise brands overcome one of their biggest challenges: finding high-quality, motivated franchisee candidates. Many brands struggle with inefficient lead generation, unqualified prospects and wasted marketing spend. Our data-driven approach ensures that franchisors connect with the right prospects, those who are genuinely interested, financially qualified, and aligned with their brand.1851: What type of franchise brands do you like to work with?Wyly:&nbsp;We love working with franchise brands that have a strong value proposition, over 5 units open and operating for more than 1 year with open territory and are ready to scale. Whether they’re emerging franchises looking for their first wave of franchisees or established brands aiming for strategic growth, we help them build a pipeline of high-intent prospects. We particularly enjoy partnering with brands that value data-driven decision-making and are open to innovative lead-generation strategies.1851: What is one franchise success story you are proud of?Wyly:&nbsp;One of our proudest success stories is working with a fast-growing home services franchise that struggled to find the right franchisees. By leveraging our proprietary prospecting and targeting methods, we identified high-potential candidates who were a perfect fit for their business model. Within months, they saw a significant increase in qualified leads, leading to multiple new franchise locations opening ahead of schedule. Their growth trajectory completely changed, proving the power of a strategic lead-generation approach.1851: What do you wish prospective franchise clients knew about you?Wyly:&nbsp;We wish more franchisors knew that lead generation isn’t just about quantity, it’s about quality. Our approach is built on precision targeting, ensuring that every lead has the potential to become a franchisee. The franchise development space has become more challenging than ever, with longer sales cycles and a more competitive landscape requiring a strategic, long-term approach. We’re not just another lead provider; we’re a strategic partner dedicated to helping franchise brands grow sustainably and efficiently. Our goal is to deliver the right prospects at the right time, maximizing both recruitment success and long-term franchise growth.1851 Franchise's Supplier Database is designed to help franchises find the right supplier. If you're looking for help with finances, marketing, real estate or other services for your business, visit&nbsp;<a href="https://1851franchise.com/supplier/.">https://1851franchise.com/supplier/</a>.

Prospect Direct - Emerging Leaders in Franchise Support - 1851 Franchise

Franchise Lead Generation Supplier | 1851 Franchise

1851 Franchise

The lead generation company leverages data and technology to help franchise brands connect with better-aligned, higher-quality leads to power meaningful franchise development.

Franchise Lead Generation | Prospect Direct — Emerging Leaders in Franchise Support

emerging-leaders-in-franchise-support-prospect-direct

World Gym

World Gym - Overcoming Gym Plateaus Setbacks - 1851 Franchise

No Excuses: Overcoming Common Gym Plateaus and Setbacks

world-gym-overcoming-plateaus-setbacks

Right at Home

Ben Aydin on Building a Right at Home Franchise: Hard Work, Growth and Making an Impact

ben-aydin-on-building-a-right-at-home-franchise-hard-work-growth-and-making-an-impact

Why Strength-Focused Gyms Are on the Rise: The World Gym Difference

why-strength-focused-gyms-are-on-the-rise-the-world-gym-difference

The World Gym Mentality: How Strength Training Builds Confidence

the-world-gym-mentality-how-strength-training-builds-confidence

Griswold

Celebrating Women Franchisees: The Empowering Stories Behind Griswold’s Female Leaders

celebrating-women-franchisees-the-empowering-stories-behind-griswolds-female-leaders

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Tariff Tensions Threaten U.S. Restaurants with Rising Costs and Supply Chain Disruptions

tariff-tensions-threaten-us-restaurants-with-rising-costs-and-supply-chain-disruptions

Roof Scientist Launches Franchise Opportunity, Revolutionizing Roof Preservation with Innovative Technology

roof-scientist-launches-franchise-opportunity-revolutionizing-roof-preservation-with-innovative-technology

Restaurant Business: How McDonald's Is Restructuring To Compete With Specialized Chains

restaurant-business-how-mcdonalds-is-restructuring-to-compete-with-specialized-chains

Design with hundred dollar bill and orange "recession" banner across the middle

ABC News: Recession Risks Are Rising, Economists Say. Here’s What to Know.

recession-risks-impact-economy-franchise-world

NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025

Franchise Banking/Financing | ApplePie Capital — Emerging Leaders in Franchise Support

franchise-bankingfinancing-applepie-capital-emerging-leaders-in-franchise-support

AC Inc. - Field Coach Experts - Franchise Consulting - Emerging Leaders in Franchise Support - 1851

Franchise Consulting | AC Inc. — Emerging Leaders in Franchise Support

franchise-consulting-ac-inc-emerging-leaders-in-franchise-support

Coffee & Analytics: The Secret to Attracting Multi-Unit Franchisees

coffee-analytics-the-secret-to-attracting-multi-unit-franchisees

Franchise Training Solutions | LearningZen — Emerging Leaders in Franchise Support

franchise-training-solutions-learningzen-emerging-leaders-in-franchise-support

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

Franchise Lead Generation | Prospect Direct — Emerging Leaders in Franchise Support

MORE STORIES LIKE THIS