Growing a Franchise
Entrepreneur Magazine: A Franchisee Committed to Helping Seniors Stay in Their Homes
Right at Home franchisee Laura Greenway-Balnar is dedicated to her life’s work of helping seniors lead full, independent lives.
Laura Greenway-Balnar is a Right at Home* franchisee working out of her home turf in the Ontario province of Canada. Right at Home was a perfect fit for Greenway-Balnar, who is an R.N. and has an advanced gerontology nursing degree.
“The mission, vision and values from the corporate team, in addition to the exceptional people involved, had the greatest impact in our decision to purchase and move forward with Right at Home Canada,” Greenway Balnar told Entrepreneur Magazine.
Prior to joining the Right at Home team, Greenway-Balnar was thinking about starting her own company. However, the Omaha, Nebraska-based senior-care franchise was able to provide her with an accelerated timeline for success and support for running her franchise locations.
“They believe in approaching home care from a team perspective, with a holistic, complete well-being focus on the clients and their families. For me, this was a very important foundation needed to provide exceptional client-centered care,” Greenway-Balnar said.
Currently, Greenway-Balnar has three locations with Right at Home Canada in Guelph, Cambridge and Kitchnerer-Waterloo. She is looking at transportation and technology playing a major role in her future with the company.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
