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Within the boutique fitness space, many concepts deliver a workout. Few are built to deliver an experience, and even fewer have built one that is truly distinct and supported by a differentiated brand.&nbsp;<a href="https://www.rumbleboxinggym.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=differentiated-boutique-fitness-franchise-2731441" target="_blank" rel="nofollow">Rumble Boxing</a>, the boutique fitness franchise backed by&nbsp;<a href="https://www.extraordinarybrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=differentiated-boutique-fitness-franchise-2731441" target="_blank" rel="nofollow">Extraordinary Brands</a>, does just this, occupying a unique space in the market. More than a gym, Rumble delivers a premium boxing and strength workout set inside a high-energy, music-driven atmosphere. While this model stands out among members, it's also the baseline for a powerful franchise investment opportunity that was ranked first in its category by Entrepreneur for 2026. Now, with the leadership of Brand President<a href="https://www.linkedin.com/in/andrewgstern?utm_source=1851franchise.com&utm_medium=article&utm_campaign=differentiated-boutique-fitness-franchise-2731441" target="_blank" rel="nofollow">&nbsp;Andy Stern</a>, Rumble is entering a new era of intentional growth, focused on the small details that have driven Rumble to become a global movement.“Before Rumble opened its first studio in 2017, I joined as the first hire outside the founding team and helped create the brand,” Stern said. “I began as general manager of the original 23rd Street studio in New York City, building the program, operations, and team behind the experience. As the brand scaled, my focus shifted to talent and programming to ensure that experience translated as Rumble grew.”<h2>The “Cool Factor”</h2>For the consumer, the Rumble cool factor is undeniable. The brand has a history of celebrity association, and the allure of a dark room with curated playlists makes Rumble stand out. Rumble pairs an unbeatable training experience with emotional intelligence, giving members a place to channel life’s stressors into meaningful results. That unique combination has driven strong brand affinity and established Rumble as a standout in the boutique fitness category.“You can find great workouts anywhere,” Stern said. “What gives Rumble its ‘cool factor’ is how it makes people feel. The name and logo alone evoke an emotion, and from the moment you walk in, the experience is built around creating moments that foster connection, energy, and belonging beyond the workout itself.”The Rumble atmosphere is built on a balance of education and motivation. The goal isn’t just to entertain, it’s to teach.“My core training principle, even before Rumble, has always been simple by design, challenging by execution,” Stern said.&nbsp;That philosophy became the foundation of Rumble’s programming, creating classes where members with 400, 500, or even 600 classes train alongside newcomers just starting their journey.Workouts and playlists are built internally and shared across studios to maintain consistency and quality as the brand scales. And as Rumble has evolved, so has the product. New class formats, including Straight Up Boxing, which introduces more advanced boxing skills and drills; Rumble Strong, a low-impact, strength-only option; and Versus, a cardio and conditioning-focused format, have expanded the experience while staying true to the core.“Your first product shouldn’t be your last,” Stern said. “The best brands mature over time. They evolve to continue providing value and variety for their members.”<h2>Authenticity Through Vulnerability: “Release it at Rumble”</h2>Rumble is further differentiated by its “Release It” philosophy, a clearly defined experience principle that sets the brand apart in the category. While most fitness studios encourage members to leave stress at the door, Rumble invites them to bring it into the room and use it as fuel. This approach creates a consistent emotional payoff for members, driving stronger connection, repeat visits, and long-term loyalty across studios. By embracing this approach at all levels, Rumble not only welcomes members to come as they are but sets the stage for meaningful connections to be made.“I learned firsthand on that stage that vulnerability is a strength,” Stern said. “At the very start of Rumble, my mom was diagnosed with pancreatic cancer. I spent many nights in the hospital with her, sometimes until two, three, four in the morning, then waking up to deliver the Rumble experience to 60 New Yorkers.”“I was emotionally and physically exhausted,” he continued. “I remember one day, during the cooldown after a long night at the hospital, I opened up about what I was going through. The response was immediate. People shared their own stories, why they came to Rumble, what they were carrying, and what they needed to release.”“That moment changed how I understood this work,” Stern said. “It became clear that what people release here matters far more than a visible six-pack or bigger biceps. They bring in doubt, anxiety, and fear, and they leave lighter. Not because life suddenly gets easier, but because they don’t have to carry it alone.”<h2>The Franchise Support Structures That Make the Rumble Experience Possible</h2>For prospective franchisees, it’s clear why members love Rumble, and just as important, how the experience is clearly defined and supported for owners to deliver. Maintaining the atmosphere and executing on the experience members expect is essential, and as Rumble grows, the brand is seeking operators who are ready to uphold that standard in their local market.With the backing of Extraordinary Brands, Stern is focused on equipping franchise owners with the systems, training, and tools needed to consistently execute the Rumble experience.&nbsp;“We’re looking for people who love the craft of the experience,” Stern said. “The business itself is straightforward, but in a competitive fitness landscape, how you show up for your members and your community is what sets great studios apart. It takes intention, consistency, and care.”“We’ll give you the framework,” Stern said. “But it’s the local team that creates the moments and feelings that make Rumble special. That’s where the magic lives.”Stern remains closely connected to the product, still teaching multiple classes a week and staying grounded in the in-studio experience, ensuring that standards remain clear and attainable for owners across the system.“For me, the details are the product,” he said. “The songs we play, the punches we’re throwing, and the retail we’re selling. We don’t miss. From the greeting at the door to the final Rumble Round, where members feel invincible, every moment is designed to build trust and elevate the brand in the market.”To find out more information on costs to buy this franchise, please visit <a href="https://1851franchise.com/extraordinary-brands">https://1851franchise.com/extraordinary-brands</a>.

Rumble Boxing: Differentiated Boutique Fitness Franchise

1851 Franchise

Driven by a brand president who is consistently in the studio himself, the boxing franchise brings a cool factor and attention to detail that stands out with members and franchisees alike.

This brand page has been paid for by EXTRAORDINARY BRANDS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Beyond the Workout: Why Rumble Boxing Is One of the Most Differentiated Brands in the Boutique Fitness Space

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CHARLOTTESVILLE, Va.&nbsp;— More than 100&nbsp;<a href="https://www.cyclebar.com/franchise">CycleBar</a> studios across the country are preparing to move as one this National Bike Month, as thousands of riders clip in simultaneously for “Ride to the Moon,” a nationwide effort to collectively surpass 694,481 miles in a single weekend.&nbsp;<a href="https://www.extraordinarybrands.com/">Extraordinary Brands</a>, the health and wellness franchisor behind CycleBar, says the activation will turn studios nationwide into one massive, music-driven celebration of movement, connection and community.“This is the kind of moment only CycleBar can create,” said&nbsp;<a href="https://www.linkedin.com/in/loriklein">Lori Klein</a>, brand president of CycleBar. “Across the country, riders are showing up together, filling every bike and creating an incredible amount of energy in our studios. When you see hundreds of classes happening simultaneously and thousands of people riding toward one collective goal, it becomes something much bigger than fitness. It becomes a shared experience.” Taking place May 30-31, the activation will transform CycleBar studios across the country into immersive, high-energy ride experiences filled with glow ride takeovers, packed classes, space-themed studio transformations and nonstop community celebration. From coast to coast, thousands of riders will clip in simultaneously, turning more than 100 studios into one coordinated movement.Throughout the weekend, riders across the country will watch the collective mileage climb in real time as studios celebrate each milestone together online and in person. National and local social media coverage will spotlight instructor moments, and riders helping push CycleBar toward the 694,481-mile benchmark inspired by the Artemis II mission around the moon.The event also embraces&nbsp;<a href="https://www.instagram.com/p/DYk4lAEEs6-/?img_index=1">CycleBar’s “blue dot” philosophy</a>: the idea that every open bike represents an opportunity for connection, inspired by the “pale blue dot” perspective of Earth from space.&nbsp;Riders are encouraged to invite someone new into the experience and help turn every empty seat into a shared moment while contributing to something bigger. Riders who refer a friend through the CycleBar app and attend class during activation weekend will be entered to win a $500 Ticketmaster gift card,&nbsp;since event tickets are out-of-this-world expensive, and live moments are harder to come by, this initiative reinforces the brand’s focus on creating memorable live experiences and bringing people together in real life.&nbsp;“There’s something incredibly powerful and electric about a full CycleBar studio,” Klein said. “Every rider contributes to the energy in the room and every bike becomes part of something larger! ‘Ride to the Moon’ is really about communities coming together across more than 100 studios and inspiring impressive feats that participants will remember long after their ride ends.” Every class, every rider and every mile throughout the weekend will contribute to the nationwide total.To learn more about CycleBar or to book a class, visit&nbsp;<a href="http://www.cyclebar.com">www.cyclebar.com</a>.About Extraordinary BrandsFounded by Paul Flick in 2022, Extraordinary Brands is a multi-brand franchisor platform specializing in boutique fitness and wellness concepts. The company empowers entrepreneurs to launch, scale and grow standout studio brands through a shared services model and operational consistency. Its expanding portfolio includes CycleBar (indoor cycling), Rumble (boxing-inspired group fitness), Row House (rowing-based HIIT), NEIGHBORHOOD barre (barre), and Basecamp Fitness (HIIT). Extraordinary Brands continues to pursue growth across Pilates, spin, HIIT, barre and recovery verticals, with a focus on franchisee success and long-term brand revitalization. Visit<a href="http://www.extraordinarybrands.com">&nbsp;www.extraordinarybrands.com</a> to learn more.

The largest indoor cycling brand in the country is uniting riders across more than 100 studios to collectively surpass 694,481 miles, the distance of the Artemis II mission, in a single weekend.

 CycleBar “Rides to the Moon” for National Bike Month, Turning Studios Nationwide Into One Massive Feat of Movement and Community

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<a href="https://www.therowhouse.com/franchise">Row House</a>, the leading indoor rowing franchise, delivers an unmatched experience built around community, inclusivity, and sustainable results. Taking the on-water feeling and packaging it into a boutique fitness model, Row House provides a workout that encourages members to settle into the experience, understand the meditative “swing” of rowing, and prioritize the joy of the shared experience over competition.“Indoor rowing is entirely effort-based; what you give is what you get,” said&nbsp;<a href="https://www.linkedin.com/in/jrkearns/">Jennifer Kearns</a>, brand lead. “You’re generating your own power, your own result, while rowing alongside people from completely different backgrounds and stages of life. But once you’re in it, you’re all in the same swing, showing up for your crew and for yourself.”<h2>A Workout Built for Vitality, Not Just Intensity</h2>While members may choose to intensify their Row House workout, rowers can also choose to modify their intensity if recovering from an injury or just looking to add low-impact movement into their routine. Rowing engages upwards of 86% of the body’s muscles in a single stroke, including the legs, core, arms and back, while providing remarkable cardiovascular benefits, all without the wear and tear associated with running, plyometrics, or other high-impact exercises.That durability is a real selling point — and it opens Row House to more people than the typical boutique class. The studio works for a high school athlete chasing a collegiate rowing spot, and it works just as well for someone who wants to stay strong, active and mobile for the long haul.“Rowing is gentle on your bones. We see a lot of women in perimenopause or menopause who understand the benefits of working out and building strength but may find the traditional weight room environment uninviting or misaligned with their needs,” Kearns said. “At Row House, they get the cardio and strength benefits in one workout, and their body doesn’t hurt the next day.”With an effort-based model, Row House removes the “all or nothing” pressure that can exist in other boutique fitness classes. With dim studio lights and curated music, members have the flexibility to push for a personal best or dial it back while remaining in sync with the rest of the group. This flexibility ensures Row House meets members where they are, serving as a long-term lifestyle staple rather than an overly demanding routine that leads to burnout.<h2>A One-of-a-Kind Business Model Led by Real-World Experience</h2>For franchisees, the unique member appeal translates into a powerful first-mover advantage. In local markets often saturated with HIIT concepts and uniform-looking fitness studios, Row House stands out as a specialized, athletics-driven destination with no direct competitors in the boutique rowing space.Row House also stands out because its leadership has lived the brand at every level. As brand lead, Kearns brings a rare level of boots-on-the-ground credibility to the executive team. As a former collegiate rower, Kearns first experienced Row House as a member a decade ago but quickly became involved as a team member at multiple levels.&nbsp;“I fell in love with the workout,” she said. “I saw Row House had opened in Brooklyn, and I wanted to try out to become a coach. I had always been super passionate about fitness. So, I quit my full-time corporate job with a six-month-old baby and went to pursue coaching.”As Row House developed in New York, Kearns became increasingly involved, growing from a coaching role to studio-level and regional management before joining Extraordinary Brands on the franchisor side.“I’ve done everything except own the four walls,” she said. “I know what it’s like to grow a studio month-over-month, and I know the friction points franchisees face. My focus now is on stabilizing the network and giving franchise owners hands-on support and the tools they need to bring in leads and build a thriving community.”<h2>Driving the Future of Row House</h2>As it continues to grow, Row House is focused on strengthening the network and building up scaffolding for franchise owners. With a series of forward-facing initiatives, Kearns is looking to maximize franchisee success and member engagement. By offering things like a studio success toolkit and regular office hours, Kearns ensures owners have access to data-driven strategies and hands-on support that will further drive their success.For prospective franchisees, Row House’s continued development only bolsters the strength of the investment opportunity. While many boutique concepts may include rowing as a secondary component or just part of the workout, Row House is the only brand that has truly mastered rowing workouts to offer a comprehensive, specialized destination.With a concentrated presence in California and Texas, Row House is now looking to expand its footprint with owner-operators who are excited to join a dedicated franchise system and passionate about bringing the high-performance experience to new markets.“The fitness modality and concept have been proven for years,” Kearns said. “Now, we are focused on setting the foundation for the next chapter of growth. We’re honing our processes and support systems to ensure Row House remains the gold standard in indoor rowing and a high-potential investment opportunity for community-focused entrepreneurs.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/extraordinary-brands">https://1851franchise.com/extraordinary-brands</a>.&nbsp;

As the only specialized indoor rowing franchise on the market, Row House offers an inclusive, low-impact and efficient workout model that is uniquely positioned to serve a wide range of members.

Row House Franchise Stands Out in the Boutique Fitness Crowd With No Direct Competition and a Highly Experienced Leadership Team

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<a href="https://www.cyclebar.com/franchise">CycleBar</a>, the leading indoor cycling brand under the&nbsp;<a href="https://www.extraordinarybrands.com/">Extraordinary Brands</a> umbrella is celebrating two of its franchisees achieving a full decade of wellness in their communities. Their starts in the franchise world looked different, but their experiences share the same core: a genuine care for people, the grit to push through tough times, and a firm belief that boutique fitness is here to stay.<h2>A Leap of Faith Turns Into a 10-Year Legacy in Beachwood</h2><a href="https://www.linkedin.com/in/cyclebarjoe">Joe Purton</a> changed course 10 years ago. After nearly two decades in healthcare finance, where he had worked his way into leadership and toward a chief financial officer path, he decided to leave and build something of his own.“I had worked for the organization for close to 20 years, and it really gave me the opportunity to do some soul searching,” Purton said. “I decided that I didn't want to spend the rest of my life behind a desk. I wanted to do something I enjoyed, something I was passionate about, and I wanted to own my own business.”That passion led him to open one of the earliest&nbsp;<a href="https://1851franchise.com/extraordinary-brands/why-invest-now-2731440">CycleBar</a> studios in the country (just the sixth location systemwide) in&nbsp;<a href="https://www.cyclebar.com/location/beachwood">Beachwood, Ohio</a>.From the outset, Purton chose franchising. “When I decided to start my own business, I knew I didn't want to start from scratch,” he said. “I wanted something that was more of a plug-and-play type model… something where I could start with a road map that already existed.”Purton’s studio now has around 500 active members, and many have stayed with it since the beginning. As the business has moved through corporate transitions, changes in the category and the strain of the pandemic, he has stayed focused on building and protecting that sense of community.“They really didn't talk a lot about the community that would come out of opening a CycleBar,” he said. “That's one of the most fulfilling and great things that have come out of all of this.”That sense of community proved critical during the pandemic. “We rented out all of our bikes in the studio. People took them to their homes, and then we would film classes every day,” he said. “We kept everybody together while apart.”Now, as he looks ahead, Purton is focused on continued growth and working more strategically within the business. “We're already around 500 members and we want to surpass that,” he said. “I think we could easily get to 700.”Purton was direct about what it takes to make the model work: “Don't expect to be passive. You have to be willing to get your hands dirty and work hard… It will be successful if you put effort into it.”<h2>Revitalizing a Studio and Rebuilding Momentum in Berkeley</h2>While Purton built his studio from the ground up,&nbsp;<a href="https://www.linkedin.com/in/morningstarryan">Ryan Morningstar</a> took a different path — acquiring and revitalizing an existing CycleBar location in&nbsp;<a href="https://www.cyclebar.com/location/berkeley">Berkeley, California</a>.After spending 15 years in the tech startup world, Morningstar was ready for something new. “I've been an operator and an entrepreneur in the tech space, growing operational units and teams, so I really care a lot about people, management and culture,” he said. “I felt it was the right time to take on something of my own.”The chance came in 2023, when Morningstar acquired a struggling CycleBar studio. Since taking over, he has lifted revenue 20% year over year and nearly doubled membership.For Morningstar, success starts with a people-first philosophy — something he credits as the foundation of his growth. “Every single time you come to our studio, everyone tries to know your name and what your goals are to serve you to the highest degree,” he said.That focus extends to both members and staff. “Spend time, energy, and focus on your people — everything from hiring to nurturing,” he said. “You have to be a person and care about people and their growth as a whole.”Morningstar also sees franchising as a powerful model for scaling local businesses while maintaining individuality. “It provides this umbrella that has a lot of the tools you need to be successful,” he said, “but it allows you to operate on a micro-level in individual communities.”As the Berkeley studio approaches its 10-year anniversary, Morningstar is thinking ahead to expansion. “I'm already looking now at other opportunities and I think I'll start the next two locations myself,” he said.<h2>A Brand Built on Community, Ownership and Longevity</h2>Beachwood and Berkeley tell a similar story. In both markets, the studios have lasted because their owners stayed involved and built strong local ties.“I’m a big believer in the power of fitness to change lives,” said&nbsp;<a href="https://www.linkedin.com/in/loriklein">Lori Klein</a>, president of CycleBar. “I also believe in the power of this business to sustain both the entrepreneurs who invest and the communities they serve. As a leadership team, we remain committed to ensuring our franchisees have the strongest possible foundation to build thriving businesses in the boutique fitness space.”For more information on franchising with CycleBar, visit&nbsp;<a href="https://1851franchise.com/extraordinary-brands">https://1851franchise.com/extraordinary-brands</a>.

Franchisees Joe Purton and Ryan Morningstar reflect on the power of community, resilience and hands-on ownership in building lasting fitness businesses.

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CHARLOTTESVILLE, Va.&nbsp;—&nbsp;<a href="https://www.extraordinarybrands.com/">Extraordinary Brands</a>, a leading health and wellness franchisor focused on helping entrepreneurs build, scale and thrive in boutique fitness, today announced the acquisition of&nbsp;<a href="https://www.basecampfitness.com/franchise">Basecamp Fitness</a>, a high-intensity interval training (HIIT) franchise known for its efficient, results-driven workouts and strong community engagement.The addition of Basecamp Fitness further diversifies Extraordinary Brands’ growing portfolio of boutique fitness concepts (including&nbsp;<a href="https://www.cyclebar.com/franchise">CycleBar</a>,&nbsp;<a href="https://www.rumbleboxinggym.com/franchise">Rumble Boxing</a>,&nbsp;<a href="https://www.therowhouse.com/franchise">Row House</a> and&nbsp;<a href="https://neighborhoodbarre.com/franchise/">NEIGHBORHOOD barre</a>) and reinforces its commitment to scaling high-potential brands through operational excellence, franchisee support and strategic investment.“This is exactly the type of brand we look for - a concept with a strong foundation, a clear value proposition and meaningful mission,” said&nbsp;<a href="https://www.extraordinarybrands.com/about-us/meet-the-team/">Paul Flick</a>, CEO of Extraordinary Brands. “Basecamp Fitness delivers an incredible workout experience in a highly efficient format, and we see a significant opportunity to enhance the model, invest in the infrastructure and help franchisees grow strong, profitable businesses.”Basecamp Fitness, previously owned by Purpose Brands, has built a loyal following with its 35-minute HIIT workouts designed to deliver results in less time, an offering that resonates strongly with today’s busy consumers. With locations operating coast-to-coast, the brand enters the Extraordinary Brands portfolio with an established footprint and a solid base of franchisees.“Basecamp has all the right ingredients, including a compelling modality with engaged members and operators,” Flick said. “It is a brand poised for growth, and that’s where Extraordinary Brands will focus.”Extraordinary Brands plans to integrate Basecamp Fitness into its shared services platform, providing centralized marketing, operational support, franchise development and technology enhancements designed to drive efficiency and long-term growth.“We’re very good at taking an existing model and making it more efficient for future franchisees,” Flick said. “As we scale the footprint and add more units, the value of each location increases and that’s where we create real momentum for the brand.”As part of the transition, Extraordinary Brands will make immediate investments in Basecamp Fitness’s technology stack, franchise development engine and overall brand infrastructure.“We’re going to evaluate the technology, stand up a more focused franchise development program and invest in the systems that support both franchisees and members,” said&nbsp;<a href="https://www.linkedin.com/in/katy-branstetter-richardson-762684b7">Katy Richardson</a>, Chief Operating Officer of Extraordinary Brands. “This is about building a strong foundation so the brand can reach its full potential.”Richardson emphasized that the acquisition aligns with Extraordinary Brands’ broader strategy of identifying strong concepts that can benefit from additional support, resources and operational discipline.“When you bring a brand into a platform like this, you’re not replacing what made it special, you’re enhancing it,” Richardson said. “We’re focused on strengthening operations, improving access to tools and making it easier for franchisees to run successful studios day in and day out.”Basecamp Fitness offers a streamlined, high-energy studio model with relatively low staffing requirements, typically 8 to 12 employees per location, and a class format that supports higher daily utilization. The brand’s efficient footprint and turnkey design make it an attractive opportunity for both single-unit and multi-unit operators.With open markets across the U.S., and increasing demand for time-efficient fitness solutions, Extraordinary Brands sees Basecamp Fitness as well-positioned for accelerated expansion.“This is a brand that fits perfectly into today’s lifestyle,” Richardson said. “People want results, but they also want efficiency. Basecamp delivers both, and now we have the opportunity to scale that experience to more communities across the country.”To learn more about franchising with Extraordinary Brands, visit&nbsp;<a href="https://www.extraordinarybrands.com/">here</a> and&nbsp;<a href="https://1851franchise.com/extraordinary-brands">here</a>.About Extraordinary BrandsFounded by Paul Flick in 2022, Extraordinary Brands is a multi-brand franchisor platform specializing in boutique fitness and wellness concepts. The company empowers entrepreneurs to launch, scale and grow standout studio brands through a shared services model and operational consistency. Its expanding portfolio now includes CycleBar (indoor cycling), Rumble (boxing-inspired group fitness), Row House (rowing-based HIIT), NEIGHBORHOOD barre (barre), and Basecamp Fitness (HIIT). Extraordinary Brands continues to pursue growth across Pilates, spin, HIIT, barre and recovery verticals, with a focus on franchisee success and long-term brand revitalization. Visit&nbsp;<a href="http://www.extraordinarybrands.com">www.extraordinarybrands.com</a> to learn more.

The strategic purchase brings a quick, effective workout style to the company, opening up new opportunities for franchisees across the country.

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Beyond the Workout: Why Rumble Boxing Is One of the Most Differentiated Brands in the Boutique Fitness Space

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