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Extraordinary Brands’ Profit-First Plan for CycleBar and Rumble

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After adding CycleBar and Rumble to a portfolio that includes Row House and NEIGHBORHOOD barre, the leadership team says stronger infrastructure and owner accountability will drive performance.

Extraordinary Brands Makes a Profit-First Push as CycleBar and Rumble Join the Portfolio

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<a href="https://www.cyclebar.com/franchise">CycleBar</a>, the leading indoor cycling brand under the&nbsp;<a href="https://www.extraordinarybrands.com/">Extraordinary Brands</a> umbrella is celebrating two of its franchisees achieving a full decade of wellness in their communities. Their starts in the franchise world looked different, but their experiences share the same core: a genuine care for people, the grit to push through tough times, and a firm belief that boutique fitness is here to stay.<h2>A Leap of Faith Turns Into a 10-Year Legacy in Beachwood</h2><a href="https://www.linkedin.com/in/cyclebarjoe">Joe Purton</a> changed course 10 years ago. After nearly two decades in healthcare finance, where he had worked his way into leadership and toward a chief financial officer path, he decided to leave and build something of his own.“I had worked for the organization for close to 20 years, and it really gave me the opportunity to do some soul searching,” Purton said. “I decided that I didn't want to spend the rest of my life behind a desk. I wanted to do something I enjoyed, something I was passionate about, and I wanted to own my own business.”That passion led him to open one of the earliest&nbsp;<a href="https://1851franchise.com/extraordinary-brands/why-invest-now-2731440">CycleBar</a> studios in the country (just the sixth location systemwide) in&nbsp;<a href="https://www.cyclebar.com/location/beachwood">Beachwood, Ohio</a>.From the outset, Purton chose franchising. “When I decided to start my own business, I knew I didn't want to start from scratch,” he said. “I wanted something that was more of a plug-and-play type model… something where I could start with a road map that already existed.”Purton’s studio now has around 500 active members, and many have stayed with it since the beginning. As the business has moved through corporate transitions, changes in the category and the strain of the pandemic, he has stayed focused on building and protecting that sense of community.“They really didn't talk a lot about the community that would come out of opening a CycleBar,” he said. “That's one of the most fulfilling and great things that have come out of all of this.”That sense of community proved critical during the pandemic. “We rented out all of our bikes in the studio. People took them to their homes, and then we would film classes every day,” he said. “We kept everybody together while apart.”Now, as he looks ahead, Purton is focused on continued growth and working more strategically within the business. “We're already around 500 members and we want to surpass that,” he said. “I think we could easily get to 700.”Purton was direct about what it takes to make the model work: “Don't expect to be passive. You have to be willing to get your hands dirty and work hard… It will be successful if you put effort into it.”<h2>Revitalizing a Studio and Rebuilding Momentum in Berkeley</h2>While Purton built his studio from the ground up,&nbsp;<a href="https://www.linkedin.com/in/morningstarryan">Ryan Morningstar</a> took a different path — acquiring and revitalizing an existing CycleBar location in&nbsp;<a href="https://www.cyclebar.com/location/berkeley">Berkeley, California</a>.After spending 15 years in the tech startup world, Morningstar was ready for something new. “I've been an operator and an entrepreneur in the tech space, growing operational units and teams, so I really care a lot about people, management and culture,” he said. “I felt it was the right time to take on something of my own.”The chance came in 2023, when Morningstar acquired a struggling CycleBar studio. Since taking over, he has lifted revenue 20% year over year and nearly doubled membership.For Morningstar, success starts with a people-first philosophy — something he credits as the foundation of his growth. “Every single time you come to our studio, everyone tries to know your name and what your goals are to serve you to the highest degree,” he said.That focus extends to both members and staff. “Spend time, energy, and focus on your people — everything from hiring to nurturing,” he said. “You have to be a person and care about people and their growth as a whole.”Morningstar also sees franchising as a powerful model for scaling local businesses while maintaining individuality. “It provides this umbrella that has a lot of the tools you need to be successful,” he said, “but it allows you to operate on a micro-level in individual communities.”As the Berkeley studio approaches its 10-year anniversary, Morningstar is thinking ahead to expansion. “I'm already looking now at other opportunities and I think I'll start the next two locations myself,” he said.<h2>A Brand Built on Community, Ownership and Longevity</h2>Beachwood and Berkeley tell a similar story. In both markets, the studios have lasted because their owners stayed involved and built strong local ties.“I’m a big believer in the power of fitness to change lives,” said&nbsp;<a href="https://www.linkedin.com/in/loriklein">Lori Klein</a>, president of CycleBar. “I also believe in the power of this business to sustain both the entrepreneurs who invest and the communities they serve. As a leadership team, we remain committed to ensuring our franchisees have the strongest possible foundation to build thriving businesses in the boutique fitness space.”For more information on franchising with CycleBar, visit&nbsp;<a href="https://1851franchise.com/extraordinary-brands">https://1851franchise.com/extraordinary-brands</a>.

Franchisees Joe Purton and Ryan Morningstar reflect on the power of community, resilience and hands-on ownership in building lasting fitness businesses.

CycleBar Franchisees Celebrate 10 Years of Impact From Beachwood, Ohio to Berkeley, California

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Within the boutique fitness space, many concepts deliver a workout. Few are built to deliver an experience, and even fewer have built one that is truly distinct and supported by a differentiated brand.&nbsp;<a href="https://www.rumbleboxinggym.com/franchise">Rumble Boxing</a>, the boutique fitness franchise backed by&nbsp;<a href="https://www.extraordinarybrands.com/">Extraordinary Brands</a>, does just this, occupying a unique space in the market. More than a gym, Rumble delivers a premium boxing and strength workout set inside a high-energy, music-driven atmosphere. While this model stands out among members, it's also the baseline for a powerful franchise investment opportunity that was ranked first in its category by Entrepreneur for 2026. Now, with the leadership of Brand President<a href="https://www.linkedin.com/in/andrewgstern">&nbsp;Andy Stern</a>, Rumble is entering a new era of intentional growth, focused on the small details that have driven Rumble to become a global movement.“Before Rumble opened its first studio in 2017, I joined as the first hire outside the founding team and helped create the brand,” Stern said. “I began as general manager of the original 23rd Street studio in New York City, building the program, operations, and team behind the experience. As the brand scaled, my focus shifted to talent and programming to ensure that experience translated as Rumble grew.”<h2>The “Cool Factor”</h2>For the consumer, the Rumble cool factor is undeniable. The brand has a history of celebrity association, and the allure of a dark room with curated playlists makes Rumble stand out. Rumble pairs an unbeatable training experience with emotional intelligence, giving members a place to channel life’s stressors into meaningful results. That unique combination has driven strong brand affinity and established Rumble as a standout in the boutique fitness category.“You can find great workouts anywhere,” Stern said. “What gives Rumble its ‘cool factor’ is how it makes people feel. The name and logo alone evoke an emotion, and from the moment you walk in, the experience is built around creating moments that foster connection, energy, and belonging beyond the workout itself.”The Rumble atmosphere is built on a balance of education and motivation. The goal isn’t just to entertain, it’s to teach.“My core training principle, even before Rumble, has always been simple by design, challenging by execution,” Stern said.&nbsp;That philosophy became the foundation of Rumble’s programming, creating classes where members with 400, 500, or even 600 classes train alongside newcomers just starting their journey.Workouts and playlists are built internally and shared across studios to maintain consistency and quality as the brand scales. And as Rumble has evolved, so has the product. New class formats, including Straight Up Boxing, which introduces more advanced boxing skills and drills; Rumble Strong, a low-impact, strength-only option; and Versus, a cardio and conditioning-focused format, have expanded the experience while staying true to the core.“Your first product shouldn’t be your last,” Stern said. “The best brands mature over time. They evolve to continue providing value and variety for their members.”<h2>Authenticity Through Vulnerability: “Release it at Rumble”</h2>Rumble is further differentiated by its “Release It” philosophy, a clearly defined experience principle that sets the brand apart in the category. While most fitness studios encourage members to leave stress at the door, Rumble invites them to bring it into the room and use it as fuel. This approach creates a consistent emotional payoff for members, driving stronger connection, repeat visits, and long-term loyalty across studios. By embracing this approach at all levels, Rumble not only welcomes members to come as they are but sets the stage for meaningful connections to be made.“I learned firsthand on that stage that vulnerability is a strength,” Stern said. “At the very start of Rumble, my mom was diagnosed with pancreatic cancer. I spent many nights in the hospital with her, sometimes until two, three, four in the morning, then waking up to deliver the Rumble experience to 60 New Yorkers.”“I was emotionally and physically exhausted,” he continued. “I remember one day, during the cooldown after a long night at the hospital, I opened up about what I was going through. The response was immediate. People shared their own stories, why they came to Rumble, what they were carrying, and what they needed to release.”“That moment changed how I understood this work,” Stern said. “It became clear that what people release here matters far more than a visible six-pack or bigger biceps. They bring in doubt, anxiety, and fear, and they leave lighter. Not because life suddenly gets easier, but because they don’t have to carry it alone.”<h2>The Franchise Support Structures That Make the Rumble Experience Possible</h2>For prospective franchisees, it’s clear why members love Rumble, and just as important, how the experience is clearly defined and supported for owners to deliver. Maintaining the atmosphere and executing on the experience members expect is essential, and as Rumble grows, the brand is seeking operators who are ready to uphold that standard in their local market.With the backing of Extraordinary Brands, Stern is focused on equipping franchise owners with the systems, training, and tools needed to consistently execute the Rumble experience.&nbsp;“We’re looking for people who love the craft of the experience,” Stern said. “The business itself is straightforward, but in a competitive fitness landscape, how you show up for your members and your community is what sets great studios apart. It takes intention, consistency, and care.”“We’ll give you the framework,” Stern said. “But it’s the local team that creates the moments and feelings that make Rumble special. That’s where the magic lives.”Stern remains closely connected to the product, still teaching multiple classes a week and staying grounded in the in-studio experience, ensuring that standards remain clear and attainable for owners across the system.“For me, the details are the product,” he said. “The songs we play, the punches we’re throwing, and the retail we’re selling. We don’t miss. From the greeting at the door to the final Rumble Round, where members feel invincible, every moment is designed to build trust and elevate the brand in the market.”To find out more information on costs to buy this franchise, please visit <a href="https://1851franchise.com/extraordinary-brands">https://1851franchise.com/extraordinary-brands</a>.

Driven by a brand president who is consistently in the studio himself, the boxing franchise brings a cool factor and attention to detail that stands out with members and franchisees alike.

differentiated-boutique-fitness-franchise

<a href="https://neighborhoodbarre.com/franchise/">NEIGHBORHOOD barre</a>, the boutique fitness franchise with nearly 30 units that is a results-driven barre workout focused on intentional movement and building long, lean muscle in a “come as you are” environment, has carved out a distinct position in the boutique fitness space and continues to grow with a leadership team that has lived and breathed the brand since its early days. By pairing consistently evolving workouts with a culture of accessibility, NEIGHBORHOOD barre resonates with members and provides a platform for local entrepreneurs to serve their communities.Many boutique fitness concepts rely on a set routine. NEIGHBORHOOD barre doesn’t. Classes follow a rigorous outline for method consistency but change day to day to keep clients engaged and coming back for more. Additionally, the support behind the scenes helps owners deliver that variety without making operations harder. Now, with the backing of&nbsp;<a href="https://www.extraordinarybrands.com/">Extraordinary Brands</a>, NEIGHBORHOOD barre is leaning into its roots while preparing for substantial growth across multiple key markets.<h2>Creating an Engaging, Welcoming Space Through Training and Planning</h2>One of the key differentiators NEIGHBORHOOD barre offers is variety in the workouts. Rather than leaning on repetitive choreography that can lead to plateaus or boredom, NEIGHBORHOOD barre uses a proprietary formula to ensure members never feel stagnant.“The biggest differentiator is the consistent evolution of our class choreography,” said&nbsp;<a href="https://www.linkedin.com/in/karamcohen/">Kara Cohen</a>, Brand Lead. “People tell us all the time that they never take the same class twice. Every class looks and feels different from the last. We put a lot of resources into our instructor training program, so that we can constantly rotate choreography and equipment to keep workouts engaging while delivering consistent results, in a way that is scalable for our studios.”This variety is backed by a system that balances structure with personalization. As part of their instructor training process, NEIGHBORHOOD barre instructors learn not only the technical foundations of the Method, but also how to cue to a variety of fitness levels so that the client is able to take control of their own experience and tailor the workout to their needs — beginner to advanced.“The framework is designed as a living curriculum that varies day-by-day and is built to adapt to the needs of each client ,” Cohen said. “It’s that personalization and connection that makes a class feel like a space for community rather than just a workout.”NEIGHBORHOOD barre has also intentionally stayed away from the high-pressure, exclusive atmosphere that can be found in boutique fitness concepts, embracing a culture where everyone belongs, regardless of fitness level or previous barre experience.&nbsp;“Our studios have a strong community feel,” Cohen said. “A high school athlete and someone in their 70s both have a place in the studio. No one feels out of place.”<h2>A Culture of Accessibility in Franchisee Support</h2>This approachable nature starts at the corporate level. Cohen, who joined the brand in early 2020 as an assistant to founder&nbsp;<a href="https://www.linkedin.com/in/katy-branstetter-richardson-762684b7">Katy Richardson</a>, has worked in every corner of the business — from managing live-stream classes during the pandemic to overseeing operations and marketing.That firsthand experience informs how the leadership team interacts with NEIGHBORHOOD barre owners today.“We’re a close-knit team,” Cohen said. “There are no unnecessary layers between the studio owners and the support team. When a franchisee has a question or needs to pivot, they can email me directly. Our support team isn’t someone who is hidden away that the franchisees don’t have access to. Being reachable is a core part of our identity.”NEIGHBORHOOD barre’s support is hands-on from the moment a candidate enters the system. During the onboarding process, the leadership team supports owners in learning business fundamentals while Cohen provides additional guidance on the details of day-to-day operations and studio life.“Once a franchisee signs their agreement, we begin weekly touchpoints to ensure they have everything they need for a successful grand opening,” Cohen said. “We connect them with the right teams, from instructor training to marketing, and let the department expert guide them through a clearly defined process. Together, we work through each pre-opening milestone to make sure the studio and team are fully prepared for a strong launch.”<h2>The NEIGHBORHOOD barre Owner-Operator Advantage</h2>NEIGHBORHOOD barre is rooted in a strong local presence. Studios are run by owner-operators who are actively involved day to day, building real relationships within the community while keeping the business running smoothly.“The owner-operator model is a major reason for our success,” Cohen said. “Our owners are genuinely invested in their studios. Not only does this keep operating costs low, which boosts profitability, but it also ensures the studio culture is curated by a leader who is actually present. It’s one of the many things that levels NEIGHBORHOOD barre up from a typical fitness studio to a neighborhood staple.”With the support of Extraordinary Brands, NEIGHBORHOOD barre continues to refine its systems to help owners scale effectively while keeping the close-knit, community-focused feel intact.“We give our owners the tools and data they need to succeed, but they bring the heart,” Cohen said. “We’re focused on building a foundation that allows our owners to be the gold standard in their markets, ensuring they have everything they need to hit the ground running from day one.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/extraordinary-brands">https://1851franchise.com/extraordinary-brands</a>.

The fitness brand is growing by pairing a consistent operating system with an inclusive studio experience that owner-operators can replicate market to market.

neighborhood-barre-franchise-opportunity

For prospective entrepreneurs, the boutique fitness industry can look like a crowded field of trends. However,&nbsp;<a href="https://www.cyclebar.com/franchise">CycleBar</a>, the global leader in indoor cycling, has proven that the most sustainable business model isn’t built on a fad; it’s built on real demand, recurring membership revenue, and an experience that stands out.With a refined strategic vision, <a href="https://1851franchise.com/extraordinary-brands">CycleBar</a> is embracing a 360-degree approach to wellness that meets the consumer where they are, whether they’re a 15-year-old starting their fitness journey or a grandmother training for her next decades of vitality, and everyone in between. With this, CycleBar also offers franchisees an opportunity with a sticky membership model, clear market differentiators and a leadership team committed to supporting franchisees’ long-term success.“I’m a big believer in the power of fitness to change lives,” said&nbsp;<a href="https://www.linkedin.com/in/loriklein">Lori Klein</a>, President of CycleBar. “I also believe in the power of this business to sustain both the entrepreneurs who invest and the communities they serve. As a leadership team, we remain committed to ensuring our franchisees have the strongest possible foundation to build thriving businesses in the boutique fitness space.”<h2>A Vision Formed Through Firsthand Experience</h2>While CycleBar has the backing of&nbsp;<a href="https://www.extraordinarybrands.com/">Extraordinary Brands</a>, the multi-brand boutique fitness franchisor, it is also led, at the brand level, by someone who is incredibly passionate about CycleBar and its mission.Klein’s journey in franchising, and to CycleBar, began with her building her own franchise that served busy moms like herself. After selling this business, she found CycleBar. From launching independent studios to rehabilitating underperforming locations as a consultant, she recognized CycleBar’s potential, and the operational discipline required to make studios successful across markets.“I got to know the business from every direction,” she said. “I was boots-on-the-ground support in Raleigh, Atlanta, Portland, Seattle and Dallas. I saw that every market was wildly different, but the core human need remained the same. People don’t come back to CycleBar just because of the exercise; they come back because they find their community.”<h2>CycleBar Franchisees Bring Wellness, Acceptance and Strength to Their Communities</h2>The CycleBar methodology is rooted in a unique workout that supports both the physical and mental well-being of members.&nbsp;“It doesn’t matter what kind of day someone had when they show up to CycleBar,” Klein said. “I like to say that you never regret a CycleBar workout. You come in black and white, and you emerge colorful. People feel so good from what they’ve experienced. That hit of replenishment is what we deliver, in addition to a highly effective heart, lung and muscle strengthening workout.”The feel-good benefit doesn’t stop with the individual experience of the workout and its effects. CycleBar is also deeply committed to accessibility and inclusivity, working to move away from the exclusive feel some boutique fitness concepts have. Rather, CycleBar promotes a philosophy that honors each rider’s body and pace, encouraging members to complete the workout that they need.While instructors guide the class through a unified journey, there is explicit permission for riders to do what feels right for them. A communal workout, where members are united by the environment and music, combined with encouragement to adjust as needed, makes CycleBar a welcoming environment for people of all shapes, sizes, ages and fitness levels.CycleBar also remains committed to evolving as its customer base's needs do. Modern consumers are increasingly prioritizing longevity and functional health, recognizing the value of both cardiovascular fitness and strength training. With this, CycleBar has continued to look at programming, evolving the existing STRENGTH class to provide deeper work with muscle building through time under tension.&nbsp; For studio owners who want to push that potential a little further, CycleBar has introduced Define classes, giving franchisees the ability to integrate strength-training and heavier-lifting classes into their regular rotation with the proper certifications. This allows studios to offer a comprehensive fitness solution that boosts things like cardiovascular endurance, VO2 max and muscle preservation, all while staying true to the high-energy cycling core that built CycleBar’s reputation.&nbsp;For franchisees, this evolution allows studios to meet changing consumer demand while maintaining the simplicity of a proven operating model.<h2>An Opportunity to Nurture Community and Build a Legacy</h2>Beyond brand affinity, CycleBar’s model is designed to support long-term member retention and predictable studio performance. As CycleBar continues to grow and evolve, its leadership team is pressure testing the model to ensure maximum efficiency. Klein has already rolled out several new tools and initiatives to boost franchisees’ profitability and success, identifying the real challenges they face and providing practical solutions.“For example, we know that we don’t have a hard time driving leads; CycleBar is a well-known name,” she said. “But we’re helping our owners level up the first-time rider experience. We’ve rolled out a 90-day training program to coach studios on how to turn a single drop-in into a lifelong member.”With this consistent growth, Klein highlights the importance of franchisees’ continued involvement. The brand is seeking owners who understand that boutique fitness is both a people business and an operational one — leaders willing to build teams, nurture community and execute the model consistently. Franchise owners who go the extra mile to connect with the local community, such as inviting the local PTA for a private ride or collaborating with a nearby health cafe for post-workout samples, will see healthier growth with the CycleBar model.Success in the CycleBar model requires both persistence and community focus. The ideal CycleBar franchisee understands that this is a business that needs consistent nurturing to thrive. By focusing on granular operational details and providing extensive ongoing training and support, from facilities cleanliness to instructor auditions, CycleBar ensures its owners have every tool necessary to create a home away from home for their members.“I want to help our owners find their way to financial sustainability and community impact; that is the legacy I want to leave,” Klein said. “And I want to do it with entrepreneurs who are ready to be the face of their community, or prepared to hire a General Manager who can serve in that capacity. Someone needs to own the role as the face of the studio, connecting with riders and their communities, to maximize sustainability and potential.”CycleBar has franchise opportunities across the United States, supported by national marketing infrastructure and ongoing franchisee training.To find out more information on costs to buy this franchise, please visit <a href="https://1851franchise.com/extraordinary-brands">https://1851franchise.com/extraordinary-brands</a>.

image of cyclebar trainer and class franchise

With a globally recognized name, a strong corporate support system and a sticky membership model, the cycling franchise offers a smart, well-supported investment opportunity for modern entrepreneurs.

Why CycleBar Is the Smartest Move in Boutique Fitness Franchising Right Now

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CHARLOTTESVILLE, Va.&nbsp;—&nbsp;<a href="https://www.extraordinarybrands.com/">Extraordinary Brands</a>, a leading health and wellness franchisor focused on helping entrepreneurs build, scale and thrive in boutique fitness, today announced the acquisition of&nbsp;<a href="https://www.basecampfitness.com/franchise">Basecamp Fitness</a>, a high-intensity interval training (HIIT) franchise known for its efficient, results-driven workouts and strong community engagement.The addition of Basecamp Fitness further diversifies Extraordinary Brands’ growing portfolio of boutique fitness concepts (including&nbsp;<a href="https://www.cyclebar.com/franchise">CycleBar</a>,&nbsp;<a href="https://www.rumbleboxinggym.com/franchise">Rumble Boxing</a>,&nbsp;<a href="https://www.therowhouse.com/franchise">Row House</a> and&nbsp;<a href="https://neighborhoodbarre.com/franchise/">NEIGHBORHOOD barre</a>) and reinforces its commitment to scaling high-potential brands through operational excellence, franchisee support and strategic investment.“This is exactly the type of brand we look for - a concept with a strong foundation, a clear value proposition and meaningful mission,” said&nbsp;<a href="https://www.extraordinarybrands.com/about-us/meet-the-team/">Paul Flick</a>, CEO of Extraordinary Brands. “Basecamp Fitness delivers an incredible workout experience in a highly efficient format, and we see a significant opportunity to enhance the model, invest in the infrastructure and help franchisees grow strong, profitable businesses.”Basecamp Fitness, previously owned by Purpose Brands, has built a loyal following with its 35-minute HIIT workouts designed to deliver results in less time, an offering that resonates strongly with today’s busy consumers. With locations operating coast-to-coast, the brand enters the Extraordinary Brands portfolio with an established footprint and a solid base of franchisees.“Basecamp has all the right ingredients, including a compelling modality with engaged members and operators,” Flick said. “It is a brand poised for growth, and that’s where Extraordinary Brands will focus.”Extraordinary Brands plans to integrate Basecamp Fitness into its shared services platform, providing centralized marketing, operational support, franchise development and technology enhancements designed to drive efficiency and long-term growth.“We’re very good at taking an existing model and making it more efficient for future franchisees,” Flick said. “As we scale the footprint and add more units, the value of each location increases and that’s where we create real momentum for the brand.”As part of the transition, Extraordinary Brands will make immediate investments in Basecamp Fitness’s technology stack, franchise development engine and overall brand infrastructure.“We’re going to evaluate the technology, stand up a more focused franchise development program and invest in the systems that support both franchisees and members,” said&nbsp;<a href="https://www.linkedin.com/in/katy-branstetter-richardson-762684b7">Katy Richardson</a>, Chief Operating Officer of Extraordinary Brands. “This is about building a strong foundation so the brand can reach its full potential.”Richardson emphasized that the acquisition aligns with Extraordinary Brands’ broader strategy of identifying strong concepts that can benefit from additional support, resources and operational discipline.“When you bring a brand into a platform like this, you’re not replacing what made it special, you’re enhancing it,” Richardson said. “We’re focused on strengthening operations, improving access to tools and making it easier for franchisees to run successful studios day in and day out.”Basecamp Fitness offers a streamlined, high-energy studio model with relatively low staffing requirements, typically 8 to 12 employees per location, and a class format that supports higher daily utilization. The brand’s efficient footprint and turnkey design make it an attractive opportunity for both single-unit and multi-unit operators.With open markets across the U.S., and increasing demand for time-efficient fitness solutions, Extraordinary Brands sees Basecamp Fitness as well-positioned for accelerated expansion.“This is a brand that fits perfectly into today’s lifestyle,” Richardson said. “People want results, but they also want efficiency. Basecamp delivers both, and now we have the opportunity to scale that experience to more communities across the country.”To learn more about franchising with Extraordinary Brands, visit&nbsp;<a href="https://www.extraordinarybrands.com/">here</a> and&nbsp;<a href="https://1851franchise.com/extraordinary-brands">here</a>.About Extraordinary BrandsFounded by Paul Flick in 2022, Extraordinary Brands is a multi-brand franchisor platform specializing in boutique fitness and wellness concepts. The company empowers entrepreneurs to launch, scale and grow standout studio brands through a shared services model and operational consistency. Its expanding portfolio now includes CycleBar (indoor cycling), Rumble (boxing-inspired group fitness), Row House (rowing-based HIIT), NEIGHBORHOOD barre (barre), and Basecamp Fitness (HIIT). Extraordinary Brands continues to pursue growth across Pilates, spin, HIIT, barre and recovery verticals, with a focus on franchisee success and long-term brand revitalization. Visit&nbsp;<a href="http://www.extraordinarybrands.com">www.extraordinarybrands.com</a> to learn more.

The strategic purchase brings a quick, effective workout style to the company, opening up new opportunities for franchisees across the country.

Extraordinary Brands Makes a Profit-First Push as CycleBar and Rumble Join the Portfolio

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