NEIGHBORHOOD barre, the boutique fitness franchise with nearly 30 units that is a results-driven barre workout focused on intentional movement and building long, lean muscle in a “come as you are” environment, has carved out a distinct position in the boutique fitness space and continues to grow with a leadership team that has lived and breathed the brand since its early days. By pairing consistently evolving workouts with a culture of accessibility, NEIGHBORHOOD barre resonates with members and provides a platform for local entrepreneurs to serve their communities.
Many boutique fitness concepts rely on a set routine. NEIGHBORHOOD barre doesn’t. Classes follow a rigorous outline for method consistency but change day to day to keep clients engaged and coming back for more. Additionally, the support behind the scenes helps owners deliver that variety without making operations harder. Now, with the backing of Extraordinary Brands, NEIGHBORHOOD barre is leaning into its roots while preparing for substantial growth across multiple key markets.
One of the key differentiators NEIGHBORHOOD barre offers is variety in the workouts. Rather than leaning on repetitive choreography that can lead to plateaus or boredom, NEIGHBORHOOD barre uses a proprietary formula to ensure members never feel stagnant.
“The biggest differentiator is the consistent evolution of our class choreography,” said Kara Cohen, Brand Lead. “People tell us all the time that they never take the same class twice. Every class looks and feels different from the last. We put a lot of resources into our instructor training program, so that we can constantly rotate choreography and equipment to keep workouts engaging while delivering consistent results, in a way that is scalable for our studios.”
This variety is backed by a system that balances structure with personalization. As part of their instructor training process, NEIGHBORHOOD barre instructors learn not only the technical foundations of the Method, but also how to cue to a variety of fitness levels so that the client is able to take control of their own experience and tailor the workout to their needs — beginner to advanced.
“The framework is designed as a living curriculum that varies day-by-day and is built to adapt to the needs of each client ,” Cohen said. “It’s that personalization and connection that makes a class feel like a space for community rather than just a workout.”
NEIGHBORHOOD barre has also intentionally stayed away from the high-pressure, exclusive atmosphere that can be found in boutique fitness concepts, embracing a culture where everyone belongs, regardless of fitness level or previous barre experience.
“Our studios have a strong community feel,” Cohen said. “A high school athlete and someone in their 70s both have a place in the studio. No one feels out of place.”
This approachable nature starts at the corporate level. Cohen, who joined the brand in early 2020 as an assistant to founder Katy Richardson, has worked in every corner of the business — from managing live-stream classes during the pandemic to overseeing operations and marketing.
That firsthand experience informs how the leadership team interacts with NEIGHBORHOOD barre owners today.
“We’re a close-knit team,” Cohen said. “There are no unnecessary layers between the studio owners and the support team. When a franchisee has a question or needs to pivot, they can email me directly. Our support team isn’t someone who is hidden away that the franchisees don’t have access to. Being reachable is a core part of our identity.”
NEIGHBORHOOD barre’s support is hands-on from the moment a candidate enters the system. During the onboarding process, the leadership team supports owners in learning business fundamentals while Cohen provides additional guidance on the details of day-to-day operations and studio life.
“Once a franchisee signs their agreement, we begin weekly touchpoints to ensure they have everything they need for a successful grand opening,” Cohen said. “We connect them with the right teams, from instructor training to marketing, and let the department expert guide them through a clearly defined process. Together, we work through each pre-opening milestone to make sure the studio and team are fully prepared for a strong launch.”
NEIGHBORHOOD barre is rooted in a strong local presence. Studios are run by owner-operators who are actively involved day to day, building real relationships within the community while keeping the business running smoothly.
“The owner-operator model is a major reason for our success,” Cohen said. “Our owners are genuinely invested in their studios. Not only does this keep operating costs low, which boosts profitability, but it also ensures the studio culture is curated by a leader who is actually present. It’s one of the many things that levels NEIGHBORHOOD barre up from a typical fitness studio to a neighborhood staple.”
With the support of Extraordinary Brands, NEIGHBORHOOD barre continues to refine its systems to help owners scale effectively while keeping the close-knit, community-focused feel intact.
“We give our owners the tools and data they need to succeed, but they bring the heart,” Cohen said. “We’re focused on building a foundation that allows our owners to be the gold standard in their markets, ensuring they have everything they need to hit the ground running from day one.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/extraordinary-brands.
Extraordinary Brands
SPONSORED
The fitness brand is growing by pairing a consistent operating system with an inclusive studio experience that owner-operators can replicate market to market.
NEIGHBORHOOD barre, the boutique fitness franchise with nearly 30 units that is a results-driven barre workout focused on intentional movement and building long, lean muscle in a “come as you are” environment, has carved out a distinct position in the boutique fitness space and continues to grow with a leadership team that has lived and breathed the brand since its early days. By pairing consistently evolving workouts with a culture of accessibility, NEIGHBORHOOD barre resonates with members and provides a platform for local entrepreneurs to serve their communities.
Many boutique fitness concepts rely on a set routine. NEIGHBORHOOD barre doesn’t. Classes follow a rigorous outline for method consistency but change day to day to keep clients engaged and coming back for more. Additionally, the support behind the scenes helps owners deliver that variety without making operations harder. Now, with the backing of Extraordinary Brands, NEIGHBORHOOD barre is leaning into its roots while preparing for substantial growth across multiple key markets.
One of the key differentiators NEIGHBORHOOD barre offers is variety in the workouts. Rather than leaning on repetitive choreography that can lead to plateaus or boredom, NEIGHBORHOOD barre uses a proprietary formula to ensure members never feel stagnant.
“The biggest differentiator is the consistent evolution of our class choreography,” said Kara Cohen, Brand Lead. “People tell us all the time that they never take the same class twice. Every class looks and feels different from the last. We put a lot of resources into our instructor training program, so that we can constantly rotate choreography and equipment to keep workouts engaging while delivering consistent results, in a way that is scalable for our studios.”
This variety is backed by a system that balances structure with personalization. As part of their instructor training process, NEIGHBORHOOD barre instructors learn not only the technical foundations of the Method, but also how to cue to a variety of fitness levels so that the client is able to take control of their own experience and tailor the workout to their needs — beginner to advanced.
“The framework is designed as a living curriculum that varies day-by-day and is built to adapt to the needs of each client ,” Cohen said. “It’s that personalization and connection that makes a class feel like a space for community rather than just a workout.”
NEIGHBORHOOD barre has also intentionally stayed away from the high-pressure, exclusive atmosphere that can be found in boutique fitness concepts, embracing a culture where everyone belongs, regardless of fitness level or previous barre experience.
“Our studios have a strong community feel,” Cohen said. “A high school athlete and someone in their 70s both have a place in the studio. No one feels out of place.”
This approachable nature starts at the corporate level. Cohen, who joined the brand in early 2020 as an assistant to founder Katy Richardson, has worked in every corner of the business — from managing live-stream classes during the pandemic to overseeing operations and marketing.
That firsthand experience informs how the leadership team interacts with NEIGHBORHOOD barre owners today.
“We’re a close-knit team,” Cohen said. “There are no unnecessary layers between the studio owners and the support team. When a franchisee has a question or needs to pivot, they can email me directly. Our support team isn’t someone who is hidden away that the franchisees don’t have access to. Being reachable is a core part of our identity.”
NEIGHBORHOOD barre’s support is hands-on from the moment a candidate enters the system. During the onboarding process, the leadership team supports owners in learning business fundamentals while Cohen provides additional guidance on the details of day-to-day operations and studio life.
“Once a franchisee signs their agreement, we begin weekly touchpoints to ensure they have everything they need for a successful grand opening,” Cohen said. “We connect them with the right teams, from instructor training to marketing, and let the department expert guide them through a clearly defined process. Together, we work through each pre-opening milestone to make sure the studio and team are fully prepared for a strong launch.”
NEIGHBORHOOD barre is rooted in a strong local presence. Studios are run by owner-operators who are actively involved day to day, building real relationships within the community while keeping the business running smoothly.
“The owner-operator model is a major reason for our success,” Cohen said. “Our owners are genuinely invested in their studios. Not only does this keep operating costs low, which boosts profitability, but it also ensures the studio culture is curated by a leader who is actually present. It’s one of the many things that levels NEIGHBORHOOD barre up from a typical fitness studio to a neighborhood staple.”
With the support of Extraordinary Brands, NEIGHBORHOOD barre continues to refine its systems to help owners scale effectively while keeping the close-knit, community-focused feel intact.
“We give our owners the tools and data they need to succeed, but they bring the heart,” Cohen said. “We’re focused on building a foundation that allows our owners to be the gold standard in their markets, ensuring they have everything they need to hit the ground running from day one.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/extraordinary-brands.
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