Extraordinary Brands

With his MBA, love of fitness and deeply woven family ties in franchising,&nbsp;<a href="https://www.linkedin.com/in/morningstarryan/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ryan-morningstar-cyclebar-berkeley-fitness-franchise-revival-2732200" target="_blank" rel="nofollow">Ryan Morningstar</a> seems like a natural fit to lead a high-energy indoor cycling franchise like&nbsp;<a href="https://www.cyclebar.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ryan-morningstar-cyclebar-berkeley-fitness-franchise-revival-2732200" target="_blank" rel="nofollow">CycleBar</a>. Surprisingly, it took him a bit longer to find his match, spending 15 years in the high-stakes world of tech startups and operations before moving into fitness franchising.&nbsp;In 2023, Morningstar bought the&nbsp;<a href="https://www.cyclebar.com/location/berkeley?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ryan-morningstar-cyclebar-berkeley-fitness-franchise-revival-2732200" target="_blank" rel="nofollow">CycleBar Berkeley</a> studio and, with it, his first shot at franchise ownership. Since taking over, revenue has climbed 20% year over year and membership has nearly doubled. He saw the same thing in cycling that a lot of riders do — a loyal community, a familiar routine and a category that still had life in it.As the studio approaches its 10-year anniversary, Morningstar is also pushing to surpass 500 sustaining members. With this anniversary push underway and plans to expand in the near future, Morningstar is showing no signs of slowing. He credits that momentum to being an active, engaged owner who treats every member and employee as a vital part of the studio’s culture.Morningstar sat down with 1851 Franchise to discuss his path to ownership and what it takes to build on a longtime community fitness brand in Berkeley: Here’s what he had to say:1851: Frame your personal story for us. What do you want us to know?Ryan Morningstar: I've been an operator and an entrepreneur in the tech space for the last 15 years. I primarily worked with early-stage startups, growing operational units and teams, so I really care a lot about people, management, growth and culture. When I graduated from my MBA program, I felt it was the right time to take on something of my own, where the buck would stop with me. I'm very passionate about fitness as a whole — running, cycling, lifting. You name it, and I've probably done it. I want people to know me as somebody who really cares about fitness, community and people. Every single time you come to our studio, everyone tries to know your name, what makes you tick, and what your goals are to serve you to the highest degree.1851: What did you do before franchising, and how did you decide franchising made sense for you?Morningstar: I was new to the franchise space, meaning I hadn't really thought that it would be a benefit, or I didn't think about it at all. Until I saw an opportunity that presented itself, and from a dollars and cents standpoint, it seemed to make sense.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Morningstar: My family has actually been in franchising for a long time. My father is a broker, so I've been around it and familiar with it for a long time. I didn't have a positive or negative perception — if anything, it was positive — but I never really considered it until it happened. Now that I've been a part of it, I see a lot of value in franchising as a whole, particularly around scaling small business opportunities. It provides this umbrella that has a lot of the tools you need to be successful, but it allows you to operate on a micro-level in individual communities. Rather than a big corporate approach, you can have an independent feel to each entity while having the structure needed to operate a lot of them at the same time.1851:&nbsp;What made you pick this brand? What excites you most about this company?Morningstar: It was just a good opportunity where the dollars and cents worked. It was a good location, and I was very familiar with the market. I considered cycling as an opportunity from a categorical sense. I knew there were avid cyclists. I had a Peloton at home, and I could see what happened in the industry and why it's ripe for a resurgence. Cycling itself is a super strong community. Unlike some of the other boutique fitness trends out there, I could see this one was anchored and has been for a long time. I thought the category really lent itself to a strong opportunity going forward. 1851: What do you hope to achieve with your business? What are your plans for growth?&nbsp;Morningstar: I purchased the studio in 2023. It had multiple owners before and was a distressed asset from Xponential Fitness, meaning it was losing money. I've since turned it around, increased our revenue by 20% year over year and almost doubled our membership count since taking it over. Our goal has been 500 sustaining members, and we're going to get over that mark hopefully after our upcoming 10-year anniversary push. I'm already looking now at other opportunities and thinking about different strategies. I think I'll take the next two locations myself before coming up with some way to scale it into something larger. 1851:&nbsp;Is there anything else about your story you want us to know?Morningstar: I am a dad who cares a lot about his kids. It's all for them in the grand scheme of things. I am using franchising and small business to get away from working for somebody else, so I am able to spend my own time how I need to and really spend more time with them. 1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Morningstar: I would say that the work is not passive. When people tell you that ownership of any business is passive, it's not going to be, so be ready to be active and engaged. The second thing, which I think is most important for a small business, is the people. Spend time, energy and focus on your people — everything from hiring to nurturing. You have to be a person and care about people and their growth as a whole. If you do that, I think you can be successful.About Extraordinary BrandsFounded by Paul Flick in 2022, Extraordinary Brands is a multi-brand franchisor platform specializing in boutique fitness and wellness concepts. The company empowers entrepreneurs to launch, scale, and grow standout studio brands through a shared services model and operational consistency. Its expanding portfolio now includes CycleBar (indoor cycling), Rumble (boxing-inspired group fitness), Row House (rowing-based HIIT), and NEIGHBORHOOD barre (barre). Extraordinary Brands continues to pursue growth across Pilates, spin, HIIT, barre, and recovery verticals, with a focus on franchisee success and long-term brand revitalization. Visit&nbsp;<a href="http://www.extraordinarybrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ryan-morningstar-cyclebar-berkeley-fitness-franchise-revival-2732200" target="_blank" rel="nofollow">www.extraordinarybrands.com</a> to learn more.About CycleBarFounded in 2004, CycleBar is the largest indoor cycling brand by number of studios and offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. CycleBar offers an immersive, multi-sensory experience in state-of-the-art “CycleTheaters,” led by specially trained instructors, enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics. Ranked on Entrepreneur Magazine’s Franchise 500 six years running, Fastest-Growing Franchises in 2021 as well as Inc. Magazine’s Inc. 5000 in 2020, CycleBar is headquartered in Irvine, CA and backed by Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands.&nbsp; To learn more about CycleBar, visit&nbsp;<a href="http://www.cyclebar.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ryan-morningstar-cyclebar-berkeley-fitness-franchise-revival-2732200" target="_blank" rel="nofollow">www.CycleBar.com</a>. &nbsp;

Ryan Morningstar: Revitalizing CycleBar Berkeley

1851 Franchise

As his cycling studio approaches its 10th anniversary, Ryan Morningstar is proving that a people-first mantra can breathe new life into a distressed asset.


How This Former Tech Operator Is Revitalizing a Decade of Fitness History in Berkeley

ryan-morningstar-cyclebar-berkeley-fitness-franchise-revival

FRANCHISE INFORMATION

Request Info

Why Extraordinary Brands?

Executive Q&A

Extraordinary Brands Acquires Basecamp Fitness

NEIGHBORHOOD barre: Nationwide Growth Through Local Franchising

Learn

Visit Website

EXTRAORDINARY BRANDS

Facebook

Instagram

LinkedIn

Row House

NEIGHBORHOOD barre

Cycle Bar

Rumble Boxing Gym

SOCIAL MEDIA

NEIGHBORHOOD barre Expands Through Franchising Nationwide With a Model Built for Local Communities

CycleBar Franchisees Celebrate 10 Years of Impact From Beachwood, Ohio to Berkeley, California

Extraordinary Brands Acquires Basecamp Fitness, Adding The High-Growth HIIT Concept to its Boutique Fitness Portfolio

EXTRAORDINARY BRANDS MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT EXTRAORDINARY BRANDS

CONTACT EXTRAORDINARY BRANDS

facebook

instagram

linkedin

First Name

Last Name

Email

Mobile

City

State

Country

SMS Subscription

Make Your Future Extraordinary

Mike Newbry Cyclebar franchisee spotlight franchise opportunity

Former Boeing Engineer Rebuilds CycleBar in Redmond, Washington, After Taking Over Struggling Studio

mike-newbry-cyclebar-redmond-franchisee-feature

Image of tim bouziane and michael constantino from rumble boxing  Lithia Florida

Lifelong Friends Bring Sales and Coaching Experience to Rumble Boxing Studio in Lithia, Florida

rumble-franchisees-tim-bouziane-michael-constantino-lithia

image of David Houten owner of row house in Henderson nevada

Former School Psychologist Opens Nevada’s First Row House After Rowing Changed His Life

row-house-franchisee-david-houten-henderson

CHARLOTTESVILLE, Va.&nbsp;— More than 100&nbsp;<a href="https://www.cyclebar.com/franchise">CycleBar</a> studios across the country are preparing to move as one this National Bike Month, as thousands of riders clip in simultaneously for “Ride to the Moon,” a nationwide effort to collectively surpass 694,481 miles in a single weekend.&nbsp;<a href="https://www.extraordinarybrands.com/">Extraordinary Brands</a>, the health and wellness franchisor behind CycleBar, says the activation will turn studios nationwide into one massive, music-driven celebration of movement, connection and community.“This is the kind of moment only CycleBar can create,” said&nbsp;<a href="https://www.linkedin.com/in/loriklein">Lori Klein</a>, brand president of CycleBar. “Across the country, riders are showing up together, filling every bike and creating an incredible amount of energy in our studios. When you see hundreds of classes happening simultaneously and thousands of people riding toward one collective goal, it becomes something much bigger than fitness. It becomes a shared experience.” Taking place May 30-31, the activation will transform CycleBar studios across the country into immersive, high-energy ride experiences filled with glow ride takeovers, packed classes, space-themed studio transformations and nonstop community celebration. From coast to coast, thousands of riders will clip in simultaneously, turning more than 100 studios into one coordinated movement.Throughout the weekend, riders across the country will watch the collective mileage climb in real time as studios celebrate each milestone together online and in person. National and local social media coverage will spotlight instructor moments, and riders helping push CycleBar toward the 694,481-mile benchmark inspired by the Artemis II mission around the moon.The event also embraces&nbsp;<a href="https://www.instagram.com/p/DYk4lAEEs6-/?img_index=1">CycleBar’s “blue dot” philosophy</a>: the idea that every open bike represents an opportunity for connection, inspired by the “pale blue dot” perspective of Earth from space.&nbsp;Riders are encouraged to invite someone new into the experience and help turn every empty seat into a shared moment while contributing to something bigger. Riders who refer a friend through the CycleBar app and attend class during activation weekend will be entered to win a $500 Ticketmaster gift card,&nbsp;since event tickets are out-of-this-world expensive, and live moments are harder to come by, this initiative reinforces the brand’s focus on creating memorable live experiences and bringing people together in real life.&nbsp;“There’s something incredibly powerful and electric about a full CycleBar studio,” Klein said. “Every rider contributes to the energy in the room and every bike becomes part of something larger! ‘Ride to the Moon’ is really about communities coming together across more than 100 studios and inspiring impressive feats that participants will remember long after their ride ends.” Every class, every rider and every mile throughout the weekend will contribute to the nationwide total.To learn more about CycleBar or to book a class, visit&nbsp;<a href="http://www.cyclebar.com">www.cyclebar.com</a>.About Extraordinary BrandsFounded by Paul Flick in 2022, Extraordinary Brands is a multi-brand franchisor platform specializing in boutique fitness and wellness concepts. The company empowers entrepreneurs to launch, scale and grow standout studio brands through a shared services model and operational consistency. Its expanding portfolio includes CycleBar (indoor cycling), Rumble (boxing-inspired group fitness), Row House (rowing-based HIIT), NEIGHBORHOOD barre (barre), and Basecamp Fitness (HIIT). Extraordinary Brands continues to pursue growth across Pilates, spin, HIIT, barre and recovery verticals, with a focus on franchisee success and long-term brand revitalization. Visit<a href="http://www.extraordinarybrands.com">&nbsp;www.extraordinarybrands.com</a> to learn more.

The largest indoor cycling brand in the country is uniting riders across more than 100 studios to collectively surpass 694,481 miles, the distance of the Artemis II mission, in a single weekend.

 CycleBar “Rides to the Moon” for National Bike Month, Turning Studios Nationwide Into One Massive Feat of Movement and Community

cyclebar-rides-to-the-moon-for-national-bike-month-turning-studios-nationwide-into-one-massive-feat-of-movement-and-community

<a href="https://www.therowhouse.com/franchise">Row House</a>, the leading indoor rowing franchise, delivers an unmatched experience built around community, inclusivity, and sustainable results. Taking the on-water feeling and packaging it into a boutique fitness model, Row House provides a workout that encourages members to settle into the experience, understand the meditative “swing” of rowing, and prioritize the joy of the shared experience over competition.“Indoor rowing is entirely effort-based; what you give is what you get,” said&nbsp;<a href="https://www.linkedin.com/in/jrkearns/">Jennifer Kearns</a>, brand lead. “You’re generating your own power, your own result, while rowing alongside people from completely different backgrounds and stages of life. But once you’re in it, you’re all in the same swing, showing up for your crew and for yourself.”<h2>A Workout Built for Vitality, Not Just Intensity</h2>While members may choose to intensify their Row House workout, rowers can also choose to modify their intensity if recovering from an injury or just looking to add low-impact movement into their routine. Rowing engages upwards of 86% of the body’s muscles in a single stroke, including the legs, core, arms and back, while providing remarkable cardiovascular benefits, all without the wear and tear associated with running, plyometrics, or other high-impact exercises.That durability is a real selling point — and it opens Row House to more people than the typical boutique class. The studio works for a high school athlete chasing a collegiate rowing spot, and it works just as well for someone who wants to stay strong, active and mobile for the long haul.“Rowing is gentle on your bones. We see a lot of women in perimenopause or menopause who understand the benefits of working out and building strength but may find the traditional weight room environment uninviting or misaligned with their needs,” Kearns said. “At Row House, they get the cardio and strength benefits in one workout, and their body doesn’t hurt the next day.”With an effort-based model, Row House removes the “all or nothing” pressure that can exist in other boutique fitness classes. With dim studio lights and curated music, members have the flexibility to push for a personal best or dial it back while remaining in sync with the rest of the group. This flexibility ensures Row House meets members where they are, serving as a long-term lifestyle staple rather than an overly demanding routine that leads to burnout.<h2>A One-of-a-Kind Business Model Led by Real-World Experience</h2>For franchisees, the unique member appeal translates into a powerful first-mover advantage. In local markets often saturated with HIIT concepts and uniform-looking fitness studios, Row House stands out as a specialized, athletics-driven destination with no direct competitors in the boutique rowing space.Row House also stands out because its leadership has lived the brand at every level. As brand lead, Kearns brings a rare level of boots-on-the-ground credibility to the executive team. As a former collegiate rower, Kearns first experienced Row House as a member a decade ago but quickly became involved as a team member at multiple levels.&nbsp;“I fell in love with the workout,” she said. “I saw Row House had opened in Brooklyn, and I wanted to try out to become a coach. I had always been super passionate about fitness. So, I quit my full-time corporate job with a six-month-old baby and went to pursue coaching.”As Row House developed in New York, Kearns became increasingly involved, growing from a coaching role to studio-level and regional management before joining Extraordinary Brands on the franchisor side.“I’ve done everything except own the four walls,” she said. “I know what it’s like to grow a studio month-over-month, and I know the friction points franchisees face. My focus now is on stabilizing the network and giving franchise owners hands-on support and the tools they need to bring in leads and build a thriving community.”<h2>Driving the Future of Row House</h2>As it continues to grow, Row House is focused on strengthening the network and building up scaffolding for franchise owners. With a series of forward-facing initiatives, Kearns is looking to maximize franchisee success and member engagement. By offering things like a studio success toolkit and regular office hours, Kearns ensures owners have access to data-driven strategies and hands-on support that will further drive their success.For prospective franchisees, Row House’s continued development only bolsters the strength of the investment opportunity. While many boutique concepts may include rowing as a secondary component or just part of the workout, Row House is the only brand that has truly mastered rowing workouts to offer a comprehensive, specialized destination.With a concentrated presence in California and Texas, Row House is now looking to expand its footprint with owner-operators who are excited to join a dedicated franchise system and passionate about bringing the high-performance experience to new markets.“The fitness modality and concept have been proven for years,” Kearns said. “Now, we are focused on setting the foundation for the next chapter of growth. We’re honing our processes and support systems to ensure Row House remains the gold standard in indoor rowing and a high-potential investment opportunity for community-focused entrepreneurs.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/extraordinary-brands">https://1851franchise.com/extraordinary-brands</a>.&nbsp;

As the only specialized indoor rowing franchise on the market, Row House offers an inclusive, low-impact and efficient workout model that is uniquely positioned to serve a wide range of members.

Row House Franchise Stands Out in the Boutique Fitness Crowd With No Direct Competition and a Highly Experienced Leadership Team

row-house-franchise-opportunity

<a href="https://www.cyclebar.com/franchise">CycleBar</a>, the leading indoor cycling brand under the&nbsp;<a href="https://www.extraordinarybrands.com/">Extraordinary Brands</a> umbrella is celebrating two of its franchisees achieving a full decade of wellness in their communities. Their starts in the franchise world looked different, but their experiences share the same core: a genuine care for people, the grit to push through tough times, and a firm belief that boutique fitness is here to stay.<h2>A Leap of Faith Turns Into a 10-Year Legacy in Beachwood</h2><a href="https://www.linkedin.com/in/cyclebarjoe">Joe Purton</a> changed course 10 years ago. After nearly two decades in healthcare finance, where he had worked his way into leadership and toward a chief financial officer path, he decided to leave and build something of his own.“I had worked for the organization for close to 20 years, and it really gave me the opportunity to do some soul searching,” Purton said. “I decided that I didn't want to spend the rest of my life behind a desk. I wanted to do something I enjoyed, something I was passionate about, and I wanted to own my own business.”That passion led him to open one of the earliest&nbsp;<a href="https://1851franchise.com/extraordinary-brands/why-invest-now-2731440">CycleBar</a> studios in the country (just the sixth location systemwide) in&nbsp;<a href="https://www.cyclebar.com/location/beachwood">Beachwood, Ohio</a>.From the outset, Purton chose franchising. “When I decided to start my own business, I knew I didn't want to start from scratch,” he said. “I wanted something that was more of a plug-and-play type model… something where I could start with a road map that already existed.”Purton’s studio now has around 500 active members, and many have stayed with it since the beginning. As the business has moved through corporate transitions, changes in the category and the strain of the pandemic, he has stayed focused on building and protecting that sense of community.“They really didn't talk a lot about the community that would come out of opening a CycleBar,” he said. “That's one of the most fulfilling and great things that have come out of all of this.”That sense of community proved critical during the pandemic. “We rented out all of our bikes in the studio. People took them to their homes, and then we would film classes every day,” he said. “We kept everybody together while apart.”Now, as he looks ahead, Purton is focused on continued growth and working more strategically within the business. “We're already around 500 members and we want to surpass that,” he said. “I think we could easily get to 700.”Purton was direct about what it takes to make the model work: “Don't expect to be passive. You have to be willing to get your hands dirty and work hard… It will be successful if you put effort into it.”<h2>Revitalizing a Studio and Rebuilding Momentum in Berkeley</h2>While Purton built his studio from the ground up,&nbsp;<a href="https://www.linkedin.com/in/morningstarryan">Ryan Morningstar</a> took a different path — acquiring and revitalizing an existing CycleBar location in&nbsp;<a href="https://www.cyclebar.com/location/berkeley">Berkeley, California</a>.After spending 15 years in the tech startup world, Morningstar was ready for something new. “I've been an operator and an entrepreneur in the tech space, growing operational units and teams, so I really care a lot about people, management and culture,” he said. “I felt it was the right time to take on something of my own.”The chance came in 2023, when Morningstar acquired a struggling CycleBar studio. Since taking over, he has lifted revenue 20% year over year and nearly doubled membership.For Morningstar, success starts with a people-first philosophy — something he credits as the foundation of his growth. “Every single time you come to our studio, everyone tries to know your name and what your goals are to serve you to the highest degree,” he said.That focus extends to both members and staff. “Spend time, energy, and focus on your people — everything from hiring to nurturing,” he said. “You have to be a person and care about people and their growth as a whole.”Morningstar also sees franchising as a powerful model for scaling local businesses while maintaining individuality. “It provides this umbrella that has a lot of the tools you need to be successful,” he said, “but it allows you to operate on a micro-level in individual communities.”As the Berkeley studio approaches its 10-year anniversary, Morningstar is thinking ahead to expansion. “I'm already looking now at other opportunities and I think I'll start the next two locations myself,” he said.<h2>A Brand Built on Community, Ownership and Longevity</h2>Beachwood and Berkeley tell a similar story. In both markets, the studios have lasted because their owners stayed involved and built strong local ties.“I’m a big believer in the power of fitness to change lives,” said&nbsp;<a href="https://www.linkedin.com/in/loriklein">Lori Klein</a>, president of CycleBar. “I also believe in the power of this business to sustain both the entrepreneurs who invest and the communities they serve. As a leadership team, we remain committed to ensuring our franchisees have the strongest possible foundation to build thriving businesses in the boutique fitness space.”For more information on franchising with CycleBar, visit&nbsp;<a href="https://1851franchise.com/extraordinary-brands">https://1851franchise.com/extraordinary-brands</a>.

Franchisees Joe Purton and Ryan Morningstar reflect on the power of community, resilience and hands-on ownership in building lasting fitness businesses.

cyclebar-franchisees-celebrate-10-years-of-impact-from-beachwood-ohio-to-berkeley-california

CHARLOTTESVILLE, Va.&nbsp;—&nbsp;<a href="https://www.extraordinarybrands.com/">Extraordinary Brands</a>, a leading health and wellness franchisor focused on helping entrepreneurs build, scale and thrive in boutique fitness, today announced the acquisition of&nbsp;<a href="https://www.basecampfitness.com/franchise">Basecamp Fitness</a>, a high-intensity interval training (HIIT) franchise known for its efficient, results-driven workouts and strong community engagement.The addition of Basecamp Fitness further diversifies Extraordinary Brands’ growing portfolio of boutique fitness concepts (including&nbsp;<a href="https://www.cyclebar.com/franchise">CycleBar</a>,&nbsp;<a href="https://www.rumbleboxinggym.com/franchise">Rumble Boxing</a>,&nbsp;<a href="https://www.therowhouse.com/franchise">Row House</a> and&nbsp;<a href="https://neighborhoodbarre.com/franchise/">NEIGHBORHOOD barre</a>) and reinforces its commitment to scaling high-potential brands through operational excellence, franchisee support and strategic investment.“This is exactly the type of brand we look for - a concept with a strong foundation, a clear value proposition and meaningful mission,” said&nbsp;<a href="https://www.extraordinarybrands.com/about-us/meet-the-team/">Paul Flick</a>, CEO of Extraordinary Brands. “Basecamp Fitness delivers an incredible workout experience in a highly efficient format, and we see a significant opportunity to enhance the model, invest in the infrastructure and help franchisees grow strong, profitable businesses.”Basecamp Fitness, previously owned by Purpose Brands, has built a loyal following with its 35-minute HIIT workouts designed to deliver results in less time, an offering that resonates strongly with today’s busy consumers. With locations operating coast-to-coast, the brand enters the Extraordinary Brands portfolio with an established footprint and a solid base of franchisees.“Basecamp has all the right ingredients, including a compelling modality with engaged members and operators,” Flick said. “It is a brand poised for growth, and that’s where Extraordinary Brands will focus.”Extraordinary Brands plans to integrate Basecamp Fitness into its shared services platform, providing centralized marketing, operational support, franchise development and technology enhancements designed to drive efficiency and long-term growth.“We’re very good at taking an existing model and making it more efficient for future franchisees,” Flick said. “As we scale the footprint and add more units, the value of each location increases and that’s where we create real momentum for the brand.”As part of the transition, Extraordinary Brands will make immediate investments in Basecamp Fitness’s technology stack, franchise development engine and overall brand infrastructure.“We’re going to evaluate the technology, stand up a more focused franchise development program and invest in the systems that support both franchisees and members,” said&nbsp;<a href="https://www.linkedin.com/in/katy-branstetter-richardson-762684b7">Katy Richardson</a>, Chief Operating Officer of Extraordinary Brands. “This is about building a strong foundation so the brand can reach its full potential.”Richardson emphasized that the acquisition aligns with Extraordinary Brands’ broader strategy of identifying strong concepts that can benefit from additional support, resources and operational discipline.“When you bring a brand into a platform like this, you’re not replacing what made it special, you’re enhancing it,” Richardson said. “We’re focused on strengthening operations, improving access to tools and making it easier for franchisees to run successful studios day in and day out.”Basecamp Fitness offers a streamlined, high-energy studio model with relatively low staffing requirements, typically 8 to 12 employees per location, and a class format that supports higher daily utilization. The brand’s efficient footprint and turnkey design make it an attractive opportunity for both single-unit and multi-unit operators.With open markets across the U.S., and increasing demand for time-efficient fitness solutions, Extraordinary Brands sees Basecamp Fitness as well-positioned for accelerated expansion.“This is a brand that fits perfectly into today’s lifestyle,” Richardson said. “People want results, but they also want efficiency. Basecamp delivers both, and now we have the opportunity to scale that experience to more communities across the country.”To learn more about franchising with Extraordinary Brands, visit&nbsp;<a href="https://www.extraordinarybrands.com/">here</a> and&nbsp;<a href="https://1851franchise.com/extraordinary-brands">here</a>.About Extraordinary BrandsFounded by Paul Flick in 2022, Extraordinary Brands is a multi-brand franchisor platform specializing in boutique fitness and wellness concepts. The company empowers entrepreneurs to launch, scale and grow standout studio brands through a shared services model and operational consistency. Its expanding portfolio now includes CycleBar (indoor cycling), Rumble (boxing-inspired group fitness), Row House (rowing-based HIIT), NEIGHBORHOOD barre (barre), and Basecamp Fitness (HIIT). Extraordinary Brands continues to pursue growth across Pilates, spin, HIIT, barre and recovery verticals, with a focus on franchisee success and long-term brand revitalization. Visit&nbsp;<a href="http://www.extraordinarybrands.com">www.extraordinarybrands.com</a> to learn more.

The strategic purchase brings a quick, effective workout style to the company, opening up new opportunities for franchisees across the country.

extraordinary-brands-acquires-basecamp-fitness-adding-the-high-growth-hiit-concept-to-its-boutique-fitness-portfolio

How This Former Tech Operator Is Revitalizing a Decade of Fitness History in Berkeley

MORE STORIES LIKE THIS